The best Benchmark Email alternatives of 2026

If Benchmark Email's free plan of 500 contacts and 1,000 emails a month is too small, Zoho Campaigns gives you 2,000 contacts and 6,000 emails a month for free. MailerLite is the best all-round switch for a small business, at $19 a month for 1,000 subscribers. Choose ActiveCampaign when your autoresponders have grown into multi-step automations, and Kit when you write a newsletter and sell digital products from it. Pick Platformly if you want to see which email or link brought in each sale.

Compared at a glance

ProductBest forFree planStarts at
PlatformlyTying emails to salesSee Platformly's site for current plansSee Platformly's site for current plans
MailerLiteMost small businesses switching from BenchmarkYes, 250 subscribers and 2,500 emails a month$12 a month (500 subscribers)
Zoho CampaignsA bigger free plan and low paid pricesYes, 2,000 contacts and 6,000 emails a month$4 a month (500 contacts)
BrevoBig lists you mail now and thenYes, 300 emails a day$9 a month (5,000 emails a month)
ActiveCampaignMulti-step automationNo, 14-day trial$15 a month billed yearly (1,000 contacts)
KitCreators who sell from their newsletterYes, up to 10,000 subscribers, no automations$390 a year (1,000 subscribers)
GetResponseWebinars alongside emailYes, with a GetResponse badge and limits$19 a month (1,000 subscribers)
MailjetTeams that also send app and transactional emailYes, 6,000 emails a month, 200 a day$9 a month (8,000 emails a month)

Platformly: best for tying emails to sales

Benchmark Email tells you who opened and who clicked. Platformly goes on to show which email, link or traffic source brought in each sale. Connect Stripe, Paddle, Shopify or WooCommerce, or send sales in through a webhook, and every order lands on the contact who placed it. Reports then show revenue per subscriber, the value of a lead and the result under five attribution models, so you can see which campaigns paid for themselves.

The email side covers what you use in Benchmark today: a block editor with a template library, A/B tests, sending by each reader's time zone, saved snippets and content blocks that show only to readers who match a condition. Visual automation flows start from sign-ups, purchases, clicks, tags or page visits, with waits and conditions, for sequences that branch on what people do. Forms and landing pages use double opt-in and keep consent records, and your Benchmark contacts come across in an import file.

The same contact records hold a sales pipeline, lead scoring, a shared inbox for email, chat and SMS, and an AI assistant that drafts broadcasts and subject lines and explains your figures, with a person approving anything before it sends.

If you only send a monthly newsletter and have nothing to sell, that is more than you need, and MailerLite or Zoho Campaigns will be simpler to run.

Good
  • Sales from Stripe, Paddle, Shopify and WooCommerce tied to the email or link behind them
  • Five attribution models, revenue per subscriber and lead value
  • Email, automations, a CRM pipeline, SMS and a shared inbox on the same contact records

See Platformly's site for current plans. Platformly listingVisit Platformly

MailerLite: best for most small businesses switching from Benchmark

MailerLite covers the same ground as Benchmark Email, with a drag-and-drop editor, templates and signup forms, and it goes further on the parts a small business grows into. Every plan, the free one included, has a visual automation builder, a landing page builder and a website builder, and you can sell digital products and paid newsletter subscriptions from the same account. There is also a simple editor and a custom HTML editor, and MailerLite lists more than 150 integrations.

The free plan holds 250 subscribers, half of Benchmark's free allowance. In return it lets you send 2,500 emails a month against Benchmark's 1,000, and it includes two user seats, three visual automations, one landing page and three signup forms or pop-ups. Benchmark Pro charges $15 a month for each extra user, so that second seat matters if two people share the work.

Comfort costs $12 a month for 500 subscribers or $19 for 1,000 on monthly billing, the same $12 entry price as Benchmark Pro at 500 contacts. Power costs $25 for 500 subscribers or $39 for 1,000. Yearly billing takes 10% off, and you can try every feature for 14 days without a card.

MailerLite runs out of depth when you want a sales pipeline or detailed CRM work next to your email. For that, ActiveCampaign goes further.

Good
  • Automations, a landing page and a website on the free plan
  • 2,500 free emails a month, against Benchmark's 1,000
  • Two user seats free, where Benchmark charges $15 a month per extra user
  • 14-day trial of every feature with no card

Free for 250 subscribers and 2,500 emails a month. Comfort $12 a month for 500 subscribers or $19 for 1,000. Power $25 for 500 or $39 for 1,000. Monthly prices; yearly billing saves 10%. Checked November 4, 2026. MailerLite listingVisit MailerLite Affiliate link

Zoho Campaigns: best for a bigger free plan and low paid prices

Zoho Campaigns has the most generous free plan here for a small business that sends regular campaigns. Forever Free covers up to 2,000 contacts, 6,000 emails a month and five users. That is four times Benchmark Email's free contact limit and six times its monthly sends. The free plan includes signup forms, basic templates and a compliance check. A new account starts with a 14-day trial of every feature and then moves to Forever Free.

Paid plans are cheap. Zoho's pricing data lists Standard at $4 a month for 500 contacts and $7 for 1,000, with unlimited emails, 10 users, basic segmentation, more templates and drag-and-drop workflows for your autoresponders. Professional, at $6 for 500 contacts and $12 for 1,000, adds advanced segmentation, contact scoring and tags, pop-up forms, abandoned cart and post-purchase workflows, email surveys and sending by each recipient's time zone. Zoho takes 25% off for annual billing. If you send only a few campaigns a year, you can buy email credits and skip the subscription.

The free plan's templates are basic, and the richer workflows sit on Professional. Zoho Campaigns fits best if your contacts already live in another Zoho app such as Zoho CRM, since it can import contacts from integrated apps.

Good
  • 2,000 contacts, 6,000 emails a month and five users free
  • Paid plans from $4 a month for 500 contacts
  • Pay-as-you-go email credits for occasional senders
  • Abandoned cart and post-purchase workflows on Professional

Forever Free for 2,000 contacts and 6,000 emails a month. Standard from $4 a month for 500 contacts ($7 for 1,000). Professional from $6 a month for 500 contacts ($12 for 1,000). Annual billing saves 25%. Email credits available without a subscription. Checked November 4, 2026.

Brevo: best for big lists you mail now and then

Brevo, the company that used to be Sendinblue, prices its marketing plans by the emails you send each month instead of the contacts you keep. Benchmark Email prices by contacts, so if you hold a large list and mail it once or twice a month, Brevo can cost much less.

The free plan lets you send up to 300 emails a day once Brevo approves your account for sending. Starter costs $9 a month for 5,000 emails a month and covers the drag-and-drop editor, templates, segmentation, forms and a follow-up email that goes out when someone signs up. The Brevo logo stays on Starter emails unless you pay to remove it. Standard, at $18 a month, adds unlimited multi-step automation workflows, A/B testing, send-time optimization and one landing page, and it drops the logo. Professional starts at $499 a month for 150,000 emails and adds WhatsApp, pop-ups and more channels. Paying yearly saves 10%.

Brevo also sends SMS and transactional email from the same account, which suits a shop that wants receipts and newsletters in one place. Full automation starts on the $18 Standard plan, though, while MailerLite and Zoho Campaigns include some automation at a lower price.

Good
  • Priced by emails sent, so a big list that mails rarely stays cheap
  • 300 free emails a day
  • Email, SMS and transactional messages in one account
  • Yearly billing saves 10%

Free with up to 300 emails a day. Starter from $9 a month for 5,000 emails. Standard from $18 a month. Professional from $499 a month for 150,000 emails. Yearly billing saves 10%. Checked November 4, 2026. Brevo listingVisit Brevo Affiliate link

ActiveCampaign: best for multi-step automation

ActiveCampaign is the step up when your Benchmark autoresponders have turned into flows with several branches and follow-ups. Every plan includes multi-step marketing automation, AI builders for automations and campaigns, and more than 250 pre-built email templates. Plans start at 1,000 contacts.

At 1,000 contacts, Starter costs $19 a month, or $15 a month billed yearly ($180 a year), with 10,000 sends a month and one user. Plus costs $59 a month, or $49 billed yearly, and adds cross-channel marketing, landing pages and site messages, and AI-generated content and images. Pro costs $99 a month, or $79 billed yearly, raises sends to 12 times your contact limit and includes three users. You get a 14-day free trial, and there is no free plan.

Compared with Benchmark, you give up the free plan and pay more at the same list size. What you gain is an automation builder made for long, branching sequences. If all you send is a newsletter and a welcome email, MailerLite or Zoho Campaigns cover it for less.

Good
  • Multi-step automation on every plan, including Starter
  • AI builders for automations and campaigns
  • 250+ pre-built templates
  • Yearly billing cuts Starter to $15 a month

At 1,000 contacts: Starter $19 a month or $15 billed yearly, Plus $59 or $49, Pro $99 or $79. 14-day free trial, no free plan. Checked November 4, 2026. ActiveCampaign listingVisit ActiveCampaign Affiliate link

Kit: best for creators who sell from their newsletter

Kit, formerly ConvertKit, suits writers, podcasters and course sellers. Its free plan holds up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, tagging and segmentation, and the option to sell digital products and subscriptions. Kit takes 3.5% plus 30 cents on those sales. The free plan leaves out visual automations and email sequences, so it replaces Benchmark Email's newsletter sending but not its autoresponders.

Creator adds unlimited visual automations and email sequences. For 1,000 subscribers it costs $390 a year, about $33 a month, and paying month to month costs $78 more over a year. Pro costs $79 a month, or $66 a month billed yearly, and when we checked it had a first-year offer of $593 billed yearly (about $50 a month). Pro adds subscriber engagement scoring, deliverability reporting and unlimited users. Both paid plans have a 14-day trial without a card, and Kit moves your subscriber lists and automations across for free on a paid plan.

At 1,000 subscribers Kit costs more than MailerLite. Its extras, such as paid recommendations and newsletter sponsorships, pay off when you sell from your newsletter. A business that mainly sends promotions to customers gets more for the money from MailerLite or Brevo.

Good
  • Free for up to 10,000 subscribers
  • Sell digital products and subscriptions on the free plan
  • Free migration of lists and automations on paid plans
  • 14-day trial with no card

Free up to 10,000 subscribers. Creator $390 a year for 1,000 subscribers (about $33 a month); monthly billing costs $78 more a year. Pro $79 a month, or $66 a month billed yearly, with a first-year offer of $593 for the first year. Checked November 4, 2026. Kit listingVisit Kit

GetResponse: best for webinars alongside email

Every GetResponse paid plan includes unlimited monthly sends, so you stop counting emails the way you do on Benchmark Pro, which caps sends at 10 times your contact count. Starter covers email, a welcome email series, one custom automation workflow, a landing page builder and signup forms and pop-ups. Marketer adds unlimited automation workflows. Creator is the first plan with live webinars, for up to 100 attendees.

GetResponse's FAQ says monthly plans start at $19 a month for unlimited messages to 1,000 subscribers, with 18% off a 12-month plan. The plan tables we reached showed euros, so check the dollar price of Marketer and Creator on GetResponse's site before you buy. You can try premium features free for 14 days without a card.

After the trial you can keep a free account, with limits: every message carries a GetResponse badge, landing pages are capped at 1,000 unique visitors a month and webinars at 10 people. That works for testing, but the badge and the visitor cap make it a poor home for a business list.

If you never run webinars, you pay for a Creator plan you do not use, and MailerLite or Zoho Campaigns handle plain email for less.

Good
  • Unlimited monthly sends on every paid plan
  • Live webinars for up to 100 attendees on Creator
  • Welcome series and one automation on Starter
  • 14-day trial with no card

From $19 a month for 1,000 subscribers on monthly billing, per GetResponse's FAQ; 18% off a 12-month plan. 14-day trial, no card. A limited free account stays open after the trial. Checked November 4, 2026. GetResponse listingVisit GetResponse Affiliate link

Mailjet: best for teams that also send app and transactional email

Mailjet pairs a drag-and-drop marketing editor with an email API and SMTP relay, so your developer can send password resets and receipts from the same account your marketer uses for newsletters. Teams can edit templates together, leave comments and approve a campaign before it goes out.

Like Brevo, Mailjet prices by monthly email volume. The free plan sends 6,000 emails a month, up to 200 a day, to as many as 1,000 contacts, and includes the API, SMTP relay and webhooks. Starter costs $9 a month for 8,000 emails and 2,000 contacts. Essential, at $19 a month for 15,000 emails, removes the contact limit, adds segmentation and drops the Mailjet logo. Automations and landing pages arrive on Premium, at $29 a month for 15,000 emails, which also adds team management and priority support. Annual billing takes 10% off.

That automation gap is the reason to look elsewhere if autoresponders are what you used Benchmark Email for. You would pay $29 a month on Mailjet for what MailerLite's free plan starts you with. Mailjet makes the most sense when one account has to serve both a product team and a marketing team.

Good
  • Email API, SMTP relay and webhooks on the free plan
  • 6,000 free emails a month
  • Shared editing, comments and approvals for teams
  • No contact limit from Essential up

Free for 6,000 emails a month (200 a day) and 1,000 contacts. Starter $9 a month for 8,000 emails. Essential $19 a month for 15,000 emails. Premium $29 a month for 15,000 emails. Annual billing saves 10%. Checked November 4, 2026. Mailjet listingVisit Mailjet Affiliate link

What to look for

Know what you are leaving

Benchmark Email is a fair tool for a small business. Every plan, including Free, has every feature, and live chat and email support run 24/7 on every plan. The limits show up as you grow. Free stops at 500 contacts and 1,000 emails a month with one user, one domain and Benchmark branding on your emails and forms. Pro starts at $12 a month for 500 contacts ($10 billed yearly), caps sends at 10 times your contact count and charges $15 a month for each extra user. Write down which of those limits pushed you to look, because it decides which alternative fits.

Check how each tool charges

Most tools here charge by contacts: MailerLite, Zoho Campaigns, ActiveCampaign, Kit and GetResponse. Brevo and Mailjet charge by emails sent each month. If you keep 20,000 contacts but mail them twice a month, a send-based plan can cost a fraction of a contact-based one. If you mail a smaller list several times a week, contact pricing with unlimited or high send limits usually wins.

Match the free plan to your list

Free plans vary more than paid ones. Kit's holds 10,000 subscribers but has no automations. Zoho Campaigns gives 2,000 contacts and 6,000 emails a month. Mailjet sends 6,000 emails a month to 1,000 contacts. MailerLite caps you at 250 subscribers but includes three automations. Brevo allows 300 emails a day. Pick the one whose limit you will hit last.

Look at automation on the plan you will pay for

Autoresponders were one of Benchmark's selling points, so check where automation starts. MailerLite includes it free. Zoho Campaigns includes workflows from Standard, GetResponse allows one custom workflow on Starter, Brevo starts full automation on Standard at $18 a month and Mailjet only on Premium at $29. ActiveCampaign has multi-step automation on every plan.

Count the seats

If two or three people write and approve campaigns, user limits change the price. Zoho Campaigns gives five users free and 10 on Standard. MailerLite's free plan has two seats. ActiveCampaign includes one user on Starter and three on Pro.

Plan the move

Before you cancel, export your contacts and note each active autoresponder, its trigger and its emails. Kit moves lists and automations for you on a paid plan. With most other tools you import a contact file and rebuild the automations yourself.

How we chose

We started from what Benchmark Email gives you today: every feature on every plan, a free plan for 500 contacts and 1,000 emails a month, Pro from $12 a month at 500 contacts, and 24/7 chat and email support on every plan. We kept tools that beat it on at least one of the usual reasons for switching: a bigger free plan, a lower price, deeper automation, more users, or creator and sales tools. Prices are in US dollars from each vendor's own site on November 4, 2026.

Questions people ask

Is Benchmark Email free?

Yes. Benchmark's free plan covers up to 500 contacts and 1,000 emails a month with every feature, one user and Benchmark branding on your emails and forms. Pro starts at $12 a month for 500 contacts, or $10 a month billed yearly. Checked November 4, 2026.

What is the cheapest alternative to Benchmark Email?

Zoho Campaigns. Its free plan covers 2,000 contacts and 6,000 emails a month, and its pricing data lists Standard at $4 a month for 500 contacts. If your list is large but you send rarely, Brevo at $9 a month for 5,000 emails can cost less still.

Which Benchmark alternative has the best free plan?

It depends on your list. Kit is free for up to 10,000 subscribers but has no automations on that plan. Zoho Campaigns covers 2,000 contacts and 6,000 emails a month with five users. MailerLite holds only 250 subscribers but includes three automations and a landing page.

Do these tools charge by contacts or by emails sent?

MailerLite, Zoho Campaigns, ActiveCampaign, Kit and GetResponse charge by contacts, as Benchmark does. Brevo and Mailjet charge by the number of emails you send each month, which suits a big list that you mail now and then.

Which alternative is best for automated email sequences?

ActiveCampaign, which includes multi-step automation on every plan from $15 a month billed yearly for 1,000 contacts. For simpler welcome and follow-up sequences, MailerLite includes three visual automations free and more on Comfort.

Can I move my automations from Benchmark Email?

Kit moves subscriber lists and automations for you at no charge on its paid plans. With the other tools here you import your contacts from a file and rebuild each automation, so list your triggers and emails before you cancel Benchmark.

About the editorial team

How we research and review

Sources we checked 16
  1. benchmarkemail.com/pricing for Benchmark Free and Pro limits, $12 and $10 Pro prices at 500 contacts, sends capped at 10 times contacts, $15 per extra user, all features on every plan checked November 4, 2026
  2. benchmarkemail.com for Benchmark 24/7 chat and email support on every plan, feature list, Polaris Software trademark checked November 4, 2026
  3. mailerlite.com/pricing for MailerLite USD prices at 500 and 1,000 subscribers (pricing data in the page), free plan limits, 14-day trial, 10% yearly discount checked November 4, 2026
  4. mailerlite.com/features for MailerLite editors, automation, landing pages, website builder, digital products, 150+ integrations, free plan seats and automations checked November 4, 2026
  5. zoho.com/campaigns/pricing.html for Zoho Campaigns plan inclusions, Forever Free limits, 14-day trial, 25% annual discount, email credits checked November 4, 2026
  6. zohowebstatic.com/sites/default/files/json/campaigns-pricing-val.json for Zoho Campaigns USD prices the pricing page loads (Standard and Professional at 500 and 1,000 contacts) checked November 4, 2026
  7. zoho.com/campaigns/features.html for Zoho Campaigns workflows, editor and CRM import checked November 4, 2026
  8. brevo.com/pricing for Brevo USD plan prices (structured data), email volumes, plan inclusions, 300 emails a day free, 10% yearly discount checked November 4, 2026
  9. sendinblue.com for Sendinblue address redirects to brevo.com (rename) checked November 4, 2026
  10. activecampaign.com/pricing for ActiveCampaign plan inclusions, sends, users, 14-day trial, no free plan checked November 4, 2026
  11. activecampaign.com/marketing/api/v1/pricing-catalog for ActiveCampaign USD prices at 1,000 contacts, monthly and yearly (data the pricing page loads) checked November 4, 2026
  12. kit.com/pricing for Kit plans, $390 yearly Creator price, Pro offer, free plan limits and exclusions, fees, trial, free migration, formerly ConvertKit checked November 4, 2026
  13. getresponse.com/pricing for GetResponse plan inclusions, $19 starting price in the FAQ, 18% yearly discount, 14-day trial, free account limits checked November 4, 2026
  14. mailjet.com/pricing for Mailjet USD plan prices, email volumes, contact limits, plan inclusions, 10% annual discount checked November 4, 2026
  15. mailjet.com for Mailjet editor, collaboration, API and SMTP relay checked November 4, 2026
  16. platformly.com for Platformly product site; Platformly copy follows the partner fact sheet dated November 4, 2026 checked November 4, 2026