The best lead capture software of 2026

Convertful earns its place when you already segment your list. It reads data from your email platform or CRM and uses it to decide who sees which form. With HubSpot it can target by lists, workflows, lifecycle stages, lead statuses and custom fields; with Mailchimp by tags, groups, lists and custom fields; and with Klaviyo by lists and custom fields. It also connects to ActiveCampaign, AWeber, Kit, Drip, GetResponse, Keap and Platformly. In practice, your subscribers stop seeing the newsletter sign-up, and a lead tagged as interested in one product sees the offer that matches it.

The widget choice covers most ways of asking for an email: pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline forms and floating buttons. Segmentation surveys and quiz funnels tag people by their answers, spin-to-win wheels and scratch cards trade a coupon for an address, and evergreen countdown timers give each visitor a personal deadline. Triggers include exit intent, time on page, scroll, clicks and inactivity.

Every plan includes unlimited widgets, leads and form fields. Solo costs $9 a month for 10,000 pageviews on one site but keeps Convertful branding. Starter, at $17 a month billed yearly or $29 monthly, adds two-way CRM sync, multi-step widgets, A/B testing, webhooks and AI features on 3 sites.

Choose it if your email platform holds tags or fields you want your site forms to act on.

Skip it if you want a free plan. Convertful offers a 14-day free trial instead.

HubSpot is the safest first choice if you have nowhere to keep your leads yet. Its free tools include a form builder, a landing page builder, live chat and a chatbot builder, and every lead they collect goes into the free HubSpot CRM. That means a form fill, a chat and a later email reply all sit on one contact record, which most pop-up and form tools can't give you on their own. The free tier covers up to 2 users and needs no card.

The free version has limits you will notice. Live chat carries HubSpot branding, and HubSpot lists conditional logic, multi-step forms and form shortening among its premium form features.

Paying gets expensive fast once you leave Starter. Marketing Hub Starter lists $20 a month per seat and includes 1,000 marketing contacts. Professional is listed at $800 to $890 a month with 3 core seats, plus a one-time $3,000 onboarding fee.

Choose it if you want forms, chat and a contact database in one free account and plan to grow into email marketing later.

Skip it if pop-ups are your main way of capturing leads. A dedicated tool gives you more triggers and targeting, and Convertful, for one, can send leads to HubSpot and target forms by HubSpot lifecycle stage.

OptiMonk is the cheapest way to start collecting emails with pop-ups. The free plan covers 10,000 pageviews a month on one domain, with 1,000 AI credits a month, and it needs no card and never expires. OptiMonk's pricing page says the free plan is the trial and has the same targeting, A/B testing and integrations as the paid plans, without OptiMonk branding on your pop-ups.

OptiMonk now calls itself a pop-up agent for ecommerce. You describe the pop-up you want in a chat, and the agent designs it, writes the copy and puts it live on your store. It then runs A/B tests on real visitors and offers to roll out the winner. If you'd rather start from a design, the library has more than 1,000 pop-ups, including exit-intent offers, quizzes, spin-to-win wheels and scratch cards.

The pricing counts pageviews, which suits stores more than busy blogs. Essential costs $19 a month billed yearly for 20,000 pageviews on 2 domains, and Growth costs $69 a month billed yearly for 100,000 pageviews on 4 domains. If you cancel, your account drops back to the free plan and keeps your campaigns.

Choose it if you run an online store and want pop-ups that collect emails and coupons without paying up front.

Skip it if you need long forms or a place to manage leads. OptiMonk captures the address and passes it on, so you still need an email platform or CRM.

OptinMonster's plugin on WordPress.org shows more than a million active installations, and it suits WordPress sites best. Every plan includes all campaign types, more than 700 templates, page targeting, time-on-site and scroll triggers, and unlimited campaigns and subscribers.

The features that matter most for lead capture are spread across the tiers, though. A/B testing and device targeting start on Plus. Exit intent, countdown timers, revenue attribution, Zapier and removal of the OptinMonster badge start on Pro. Geolocation, onsite retargeting, coupon wheels and the Shopify, WooCommerce and Magento integrations start on Growth.

The prices on the pricing page are first-year prices billed yearly, and they rise at renewal. Basic is $108 for the first year and renews at $210, with 2,500 impressions a month on one site. Pro, the first plan with exit intent, is $444 for the first year and renews at $870. Every plan has a 14-day money-back guarantee.

Choose it if you run WordPress, want a large choice of starting designs and are happy to pay yearly.

Skip it if you want exit intent on a small budget. OptiMonk's free plan and Convertful's $9 Solo plan both cost far less to start with.

Jotform suits leads that need more than a name and an email. Quote requests, consultation bookings, applications and order forms all need more questions, and Jotform has more than 20,000 templates to start from. Conditional logic shows or hides fields based on earlier answers and can email different people depending on what someone chose. There's also an AI form builder that drafts a form from a prompt.

The integrations list has more than 200 entries. Jotform can send new contacts to HubSpot and create deals, send leads to Salesforce, add people to Mailchimp lists and fill a Google Sheet as answers come in. It can also take payments, and its mobile app collects responses offline and syncs them when you reconnect, which helps at events and trade shows.

The free Starter plan allows 5 forms, 100 submissions a month and 10,000 form views a month, with Jotform branding. Bronze costs $34 a month billed yearly, or $39 monthly, for 25 forms and 1,000 submissions, and removes the branding. Bronze, Silver and Gold are single-user plans, so a team that wants shared access needs Enterprise.

Choose it if your lead form has many questions, needs payments, or has to work offline.

Skip it if you mainly want pop-ups. Jotform builds forms; it doesn't trigger them on exit intent or scroll.

Typeform shows one question per screen, which makes a long lead form feel shorter and works well on phones. Typeform now builds forms from a prompt, and its forms can add AI-written follow-up questions based on each answer. Every paid plan includes conditional logic, webhooks and integrations, and Typeform says more than 150,000 businesses use it.

The plans scale by responses, and the lower ones are small. Basic costs $28 a month billed yearly, or $39 monthly, for 100 responses a month and one user. Plus, at $56 a month billed yearly, raises that to 1,000 responses and 3 users and removes Typeform branding. Business, at $91 a month billed yearly, adds drop-off rates and conversion tracking with 10,000 responses.

For sales-led teams, the Growth Flow plan adds lead enrichment for 1,500 responses a month, a Salesforce integration, email and text follow-ups, and a 14-day free trial that needs a card. It costs $266 a month billed yearly, or $379 monthly.

Choose it if you qualify leads with a short quiz or a run of questions and care how the form feels to fill in.

Skip it if you expect many responses on a small budget. 100 responses a month on Basic runs out quickly, while Jotform's Bronze plan allows 1,000.

Leadpages builds landing pages, websites and blogs whose job is to turn a visitor into a lead. Its pricing stands out because no plan caps traffic. Unbounce limits visitors by plan, so a campaign that takes off can push you into a higher tier, and Leadpages avoids that.

Every plan includes AI page creation, custom domains and SSL. Pro costs $29 a month for 1 site and 25 pages, and Business costs $49 a month for 2 sites and 50 pages. Testing starts higher up: Grow, at $99 a month, adds manual A/B testing with up to 6 variants per page, text replacement that matches the page to a visitor's ad or search terms, and lead enrichment, and gives you 4 sites with unlimited pages. Optimize, at $199 a month, adds Smart Traffic, which uses AI to route visitors between page variants, plus heatmaps and auto-personalization.

The trial lasts 7 days, needs a card and turns into a paid plan on day 7 unless you cancel. Leadpages says yearly billing saves 20%.

Choose it if you send ad or email traffic to dedicated pages and want to publish them quickly without worrying about visitor limits.

Skip it if you want to A/B test on a small budget. Testing starts on the $99 Grow plan, while Convertful includes A/B tests on its $17 Starter plan for on-site forms.

Unbounce is a landing page builder for teams running paid campaigns. Its best-known feature, Smart Traffic, uses AI to send each visitor to the page variant that best suits their device, location and time zone. Unbounce AI also writes or edits page copy, drawing on landing pages in similar industries with similar goals.

Every plan has unlimited conversions and unlimited subdomains, and the plans scale by visitors. Starter costs $22 a month billed yearly, or $29 monthly, for 5 landing pages and up to 500 visitors, which suits a test more than a live campaign. Build, at $74 a month billed yearly, gives unlimited pages and up to 20,000 visitors. Experiment, at $112 a month billed yearly, adds unlimited A/B testing with 30,000 visitors and 3 users. Smart Traffic arrives on Optimize, at $187 a month billed yearly, for up to 50,000 visitors.

The free trial lasts 14 days and doesn't need a card.

Choose it if you spend on ads, test page variants often and have the traffic to make Smart Traffic useful.

Skip it if your traffic swings. Visitor caps mean a busy month can push you up a plan, and Leadpages has no traffic caps.