Best email marketing software
18 products compared on who they suit and what to pick instead. Facts checked November 4, 2026.
MailerLite is the best pick for most small businesses, with a free plan for 250 subscribers and paid plans from $12 a month. Creators who sell newsletters or digital products should start with Kit, which is free up to 10,000 subscribers. Online stores should compare Klaviyo with Omnisend, which starts at $16 a month. If your list is big but you send rarely, Brevo charges by emails sent instead of contacts. If you want to see which email, link or source brought in each customer, Platformly keeps your list, your emails and your sales in one account.
Our top picks
All email marketing software
- Platformly Email, newsletters, automations and a CRM that show which email, link or source brought in each sale. Best for tying every email, link and sale together
- ActiveCampaign Email marketing and automation with an optional sales CRM, for small and midsize businesses. Best for small and midsize businesses that want detailed email automation and will pay more than a basic newsletter tool costs Free trial
- Brevo Email, SMS and WhatsApp marketing with automations, transactional email and a sales CRM for small businesses. Best for small businesses with a large list that they email a few times a month Free plan
- Constant Contact Email, text, event and social marketing for small businesses and nonprofits, with phone support. Best for small businesses and nonprofits that run events and want phone support alongside their newsletter Free trial
- Keap CRM, email and text automation, quotes, invoices and booking for established small service businesses. Best for established small businesses that want CRM, automation and payments from one vendor, with setup done for them Free trial
- Kit Email newsletters, automations and digital product sales for creators. Best for creators who sell digital products, courses or paid newsletters to their email list Free plan
- Klaviyo Email, text and push marketing for online stores, driven by what each shopper browses and buys. Best for online stores that want emails and texts triggered by each shopper's browsing and order history Free plan
- Mailchimp Email marketing with templates, automated flows and SMS add-ons, for small businesses and online shops. Best for small businesses that want a familiar email tool with 300+ integrations and a free start for very small lists Free plan
- MailerLite Email newsletters, automations, landing pages and sign-up forms for small businesses and solo creators. Best for small businesses and solo creators who want newsletters, automations and a simple website in one account Free plan
- Mailgun Email API and SMTP relay that developers use to send, receive and track email from their own apps. Best for developers who send receipts, alerts and password resets from their own app and need to receive email too Free plan
- Mailjet Email campaigns and transactional email in one account, with a team editor and an API for developers. Best for teams that want marketing campaigns and app email from one account, priced by emails sent Free plan
- Ontraport CRM, email and text automation, payments and member portals on one database for growing small businesses. Best for established small businesses that sell courses, coaching or services and want their CRM, automations, checkout and member area in one account Free trial
- Ortto Marketing automation with a built-in customer data platform and live chat, for SaaS and B2B teams. Best for SaaS and subscription businesses that want product and billing events to drive their emails, texts and chat Free trial
- Sender Email campaigns, automations, popups and transactional email for small businesses and online shops. Best for small businesses that want automations on a free plan of up to 2,500 subscribers Free plan
- SendGrid Twilio's email API and SMTP relay for app email, with a separate Marketing Campaigns tool for newsletters. Best for developers and product teams sending receipts, password resets and alerts from their own app Free trial
- SendPulse Email campaigns plus chatbots for WhatsApp, Instagram and Telegram, SMS, a CRM and a course builder. Best for small businesses that want email and messaging-app chatbots in one account Free plan
- Spotler Email automation, website personalization and customer data tools for UK and European retailers and B2B teams. Best for UK and European mid-sized retailers and B2B marketers who want email, personalization and a local support team from one vendor
- Zoho Campaigns Zoho's email marketing tool for small businesses, with SMS and WhatsApp add-ons and Zoho CRM sync. Best for small teams that want low-cost email campaigns, several logins and a direct link to Zoho CRM Free plan
