Zoho Campaigns
Free planZoho's email marketing tool for small businesses, with SMS and WhatsApp add-ons and Zoho CRM sync.
Best for small teams that want low-cost email campaigns, several logins and a direct link to Zoho CRM
Facts checked November 4, 2026
The short answer
Zoho Campaigns suits a small business that sends regular newsletters and promotions and wants to pay little for them. The free plan holds 2,000 contacts with five users, and paid plans start at $4 a month for 500 contacts with unlimited emails. The parts most stores and growing lists want, such as contact scoring, pop-up forms, abandoned cart emails and sending by time zone, sit on Professional, which costs about 50% to 70% more than Standard at the same list size. It makes the most sense if your contacts already live in Zoho CRM, Bigin or another Zoho app.
Choose it if
- Your company already runs Zoho CRM or Bigin and you want contacts to sync automatically and campaign results to show inside the CRM
- Two to five people write, check and send your emails, and you want them all to log in on the free plan
- You have a list of a few thousand people and want unlimited sends for well under $40 a month
- You send to patients or clients in healthcare and need to mark health fields as protected, encrypt them and block their export
- You mail a few times a year and would rather buy email credits than keep a subscription running
Skip it if
- You want automated welcome series on the free plan: workflows start on Standard
- You run an online store and need cart reminders without paying for the top plan. Abandoned cart and purchase follow-up workflows are on Professional only
- You want the widest choice of designed templates and app connections. Zoho lists about 55 integrations, far fewer than Mailchimp
- You need to send order confirmations or other transactional texts. The built-in SMS gateway sends marketing messages only, to the US, Canada and India
Main features
Email editor and templates
Build emails with drag and drop, paste in your own HTML or start from a template. Standard has 120+ templates, and Zoho's AI assistant, Zia, can draft copy from your subject line and audience and suggest subject lines.
Workflows
Standard runs basic drag-and-drop workflows started by a form signup, joining a list or entering a segment. Professional adds triggers for email actions, opens, dates, tags and repeating cycles, plus steps that change scores, update fields, create tasks and split contacts at random.
Store follow-ups
On Professional, Campaigns syncs contacts, products and coupons from Shopify, WooCommerce or Zoho Commerce, sends abandoned cart and purchase follow-up emails, and compares store revenue with revenue from email.
Segments, tags and scoring
Standard has basic segments. Professional adds advanced segments (including ones built from profile details and shopping history), tags and contact scoring.
Zoho CRM and Bigin sync
Contacts sync between Campaigns and Zoho CRM, and campaign results show inside your CRM account. Bigin contacts sync immediately or on a schedule, and Zoho also connects Salesforce, HubSpot, Microsoft Dynamics 365 and SugarCRM for contact imports on a daily, weekly or monthly schedule.
Sending controls
Professional can send at each recipient's local time, pick the hour each contact usually opens, send in batches and cap how often one person hears from you. A/B tests of subject lines, sender names or content start on Standard.
SMS and WhatsApp
Paid plans can add text messages through Zoho's own gateway in the US, Canada and India, or through Twilio, Vonage and other providers. WhatsApp campaigns and workflow steps are a separate credit-based add-on.
HIPAA tools
Healthcare senders can mark custom fields as protected health information, encrypt them, block their export and API access, and review six months of user activity logs.
Mobile apps
The iOS and Android apps let you import contacts, create and schedule campaigns from templates, read reports and get a notification when an A/B test ends in a tie.
Pricing
US dollar prices from the price data on Zoho's pricing page, checked November 4, 2026. At 5,000 contacts Standard costs $31 a month ($23.25 billed yearly) and Professional $52 ($39 billed yearly); at 10,000 contacts the figures are $49 ($36.75) and $81 ($60.75). Local taxes are added on top. Add-ons: a dedicated IP costs $30 a month, billed yearly, on Standard or Professional; SMS credits start at $3 for 1,000, and a text to the US or Canada uses four credits; WhatsApp messages need separately bought credits. Nonprofits can ask sales for a discount.
Forever Free
$0
Up to 2,000 contacts, 6,000 emails a month, 5 users, sign-up forms, basic templates, drag-and-drop and HTML editors, AI writing help, 35 app integrations, basic reports
Standard
$4 for 500 contacts ($3 billed yearly); $7 for 1,000 ($5.25 billed yearly) / month
Up to 100,000 contacts, unlimited emails, 10 users, basic segmentation, 120+ templates, A/B testing, attachments, basic workflows, source tracking, priority support
Professional
$6 for 500 contacts ($4.50 billed yearly); $12 for 1,000 ($9 billed yearly) / month
Up to 500,000 contacts, unlimited emails, up to 20 users, advanced segmentation, tags, contact scoring, pop-up forms, abandoned cart and purchase follow-up workflows, time-zone and best-time sending, workspaces, webhooks
Pay-as-you-go
Email credits with no subscription; one credit sends one email, credits never expire and are not refunded
Agency Edition
/ year
Professional features plus an agency console for up to 10 clients; yearly billing only, 10,000 contacts minimum
Reviews
Write a reviewNo reviews yet. If you use Zoho Campaigns, yours would be the first.
Alternatives to Zoho Campaigns
| Product | Choose it instead if | Starts at |
|---|---|---|
| MailerLite | You want simpler automation and landing pages from a tool built only for email marketing | Free |
| Brevo | You'd rather pay by emails sent than by contacts, and want SMS and a sales CRM in the same account | Free |
| Mailchimp | You need a specific app connection or template that Zoho doesn't have, and the higher price is worth it | Free (up to 250 contacts... |
| Benchmark Email | You want human support on every plan and a simple editor for occasional newsletters | Free |
| ActiveCampaign | Automation is the main job and you need more detailed branching than Zoho's workflows give | $15 a month for 1,000 co... |
| Platformly | You sell online or publish a newsletter and want each sale traced to the email or link that brought it in, with paid subscription tiers through Stripe |
Questions people ask
Is Zoho Campaigns free?
Yes. The Forever Free plan covers up to 2,000 contacts and 6,000 emails a month for five users. Zoho works out the email cap as 2,000 contacts times three campaigns, though you can use all 6,000 emails in one day. Automated workflows are not on the free plan.
How much does Zoho Campaigns cost?
Standard costs $4 a month for 500 contacts and $7 for 1,000 when billed monthly. Professional costs $6 and $12 for the same list sizes. Paying yearly takes 25% off, which brings Standard at 500 contacts to $3 a month. Prices were checked on November 4, 2026.
What is the difference between Standard and Professional?
Both plans send unlimited emails. Standard adds basic segments, A/B testing, 120+ templates and simple workflows. Professional adds contact scoring, tags, pop-up forms, abandoned cart and purchase follow-ups, time-zone sending and RSS-to-email campaigns, and raises the contact ceiling from 100,000 to 500,000.
Does Zoho Campaigns have a free trial?
New accounts get a 14-day trial of every feature with no credit card. You can add up to 2,000 contacts and send three campaigns during the trial. When it ends, the account moves to the free plan unless you pick a paid one.
Does Zoho Campaigns work with Shopify and WooCommerce?
Yes, on paid plans. Professional is the plan that syncs products and coupons and runs abandoned cart and purchase follow-up workflows, so a store that wants those emails should budget for it.
Can I pay as I go instead of monthly?
Yes. The pay-as-you-go plan sells email credits, where one credit sends one email to one contact. Credits never expire, emails to invalid addresses still use them, and Zoho does not refund unused credits. You can't combine it with a subscription on the same account.
Is there a new version of Zoho Campaigns?
Zoho says a new version is open to new users only. Existing accounts keep their current plan and features, and Zoho plans to move them across later with advance notice. Existing users can email [email protected] to be told when migration opens.
Sources we checked 11
- zoho.com/campaigns/pricing.html for plans, plan features, users, contact limits, trial, yearly discount, payment methods, support, FAQ checked November 4, 2026
- zoho.com/sites/zweb/json/pricing/campaigns-pricing-val.json for US dollar prices for monthly and yearly billing, dedicated IP and SMS credit prices checked November 4, 2026
- zoho.com/campaigns for Zia AI features, integration count, onboarding sessions, new version FAQ checked November 4, 2026
- zoho.com/campaigns/pay-as-you-go-plan.html for pay-as-you-go credits, refunds, support hours checked November 4, 2026
- zoho.com/campaigns/pricing/agencies.html for Agency Edition terms checked November 4, 2026
- zoho.com/campaigns/integration for integrations checked November 4, 2026
- zoho.com/campaigns/mobile for iOS and Android apps checked November 4, 2026
- zoho.com/campaigns/sms-pricing.html for SMS gateway countries and credit use checked November 4, 2026
- zoho.com/campaigns/dedicated-ip-address.html for dedicated IP terms checked November 4, 2026
- zoho.com/campaigns/hipaa/features.html for HIPAA tools checked November 4, 2026
- zoho.com/aboutus.html for company history, founding year, Campaigns launch year checked November 4, 2026