Best marketing automation software

7 products compared on who they suit and what to pick instead. Facts checked November 4, 2026.

ActiveCampaign is the best pick for most small businesses: real multi-step automations start at $15 a month for 1,000 contacts on yearly billing, and the Plus plan most people need is $49. Choose HubSpot if you want marketing and sales on one CRM and can afford Professional, Brevo for unlimited workflows from $18 a month, and Klaviyo if you run an online store. Platformly is the pick when you want each sale tied to the email, link or source that brought it.

Our top picks

Platformly Best for automations tied to sales tracking ActiveCampaign Best for most small businesses that want real multi-step automation HubSpot Marketing Hub Best for teams that want marketing and sales on one CRM Brevo Best for unlimited workflows on a small budget

All marketing automation software

Platformly Email, newsletters, automations and a CRM that show which email, link or source brought in each sale. Best for tying every email, link and sale together
Adobe Marketo Engage Adobe's B2B marketing automation for nurturing and scoring leads, then syncing them to your CRM. Best for B2B marketing teams with a trained admin and a sales team on Salesforce or Microsoft Dynamics
AutomateWoo A WooCommerce extension that sends follow-up, abandoned cart and win-back emails and texts from your store. Best for WooCommerce stores that want order-triggered emails and coupons for a flat yearly price
HubSpot Email, forms, ads, social and automation on HubSpot's CRM, so marketing and sales work from the same records. Best for growing B2B teams that want marketing, sales and service on one CRM Free plan
Marketing Cloud Account Engagement Salesforce's B2B marketing automation that nurtures and scores leads, then hands them to sales in Salesforce. Best for B2B teams whose sales reps already work in Salesforce
Salesforce CRM with email campaigns and lead scoring for small teams, plus Marketing Cloud for large marketing teams. Best for companies whose sales teams already run on Salesforce CRM Free plan
Zapier Connects thousands of web apps so a new lead, order or form entry updates your other tools on its own. Best for small teams that want to connect lots of different web apps without writing code Free plan