Spotler
Email automation, website personalization and customer data tools for UK and European retailers and B2B teams.
Best for UK and European mid-sized retailers and B2B marketers who want email, personalization and a local support team from one vendor
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Pure360 is now part of Spotler, and its email and automation software is sold under the Spotler name. It suits UK and European businesses that want store-synced product emails, abandoned-cart and back-in-stock emails, a customer data platform for on-site personalization, and transactional email from one company, with unlimited support during business hours. Buying it takes more commitment than most email tools: there is no free plan or self-serve trial, every plan is a 12-month contract, and prices are published in British pounds only. A small US business that wants to sign up and send today will find Brevo quicker to start, with a free plan and a $9 Starter plan.
Choose it if
- Your store runs on Shopify, Magento, WooCommerce, Shopware, PrestaShop, Lightspeed or VTEX and you want product newsletters and cart, browse and purchase emails triggered by that data
- You want website personalization and a customer data platform (Spotler Activate) from the same vendor as your email
- You are a B2B marketer on Salesforce, Microsoft Dynamics 365, HubSpot or Workbooks and want email opens and clicks to reach your CRM
- You are in the UK and prefer a vendor that bills in pounds, has a Guildford office and includes unlimited business-hours support
- You are an existing customer from before the rename: the software continues under the Spotler name and you log in through spotler.com
Skip it if
- You want to sign up and send today; Spotler starts with a 30-minute demo and a proposal, and publishes no free plan or trial
- You want to pay month to month and cancel any time; every plan is a 12-month contract that you can cancel up to one month before it ends
- You are in the US and want published dollar prices; we found pricing pages for the UK, the Netherlands, Germany, Spain, Sweden and Australia only
- You have a small list and a small budget: Mail+ Professional is listed at £81 a month before VAT, while Brevo's Starter plan is $9 a month
- You want to avoid one-off setup costs; Spotler invoices any setup, integration or customization work separately from the subscription
Main features
Drag-and-drop email and page editor
Build emails and landing pages from blocks, or switch to HTML when you want full control of the code.
Automated flows
Send emails when someone views a product, leaves a cart, buys or goes quiet. Ready-made welcome, re-engagement and win-back flows give you a starting point.
Webshop sync and product recommendations
Mail+ Ecommerce pulls in store data so newsletters can carry products and recommendations chosen from what each shopper browsed or bought.
Segments from store and CRM data
Group contacts by purchases, browsing, form answers and email engagement, then show different content blocks to different segments in the same email.
A/B testing
Test the sender name, subject line or content of a campaign and send the winner to the rest of your list.
Spotler Activate
A customer data platform that ties website behavior to customer profiles and personalizes what visitors see on your site. Priced by website sessions.
SendPro transactional email
A separate product for order confirmations, password resets and other system emails, sold by monthly volume.
Forms, surveys and FeedbackPro
Collect data for segments with web forms and surveys. FeedbackPro adds a separate survey and feedback product for larger research programs.
AI writing help
Generate subject lines and email copy inside the editor. Spotler sells predictive AI and AI analytics as separate products.
Pricing
Checked November 4, 2026. Spotler publishes prices in British pounds only, excluding VAT, so we show no dollar figures. On its UK pricing page Mail+ Professional is £81 a month, Mail+ Automation £288, Mail+ Ecommerce £306, SendPro Basic £105 and Activate £920. Every plan is a 12-month contract, and setup, integration or customization work is invoiced separately within 14 days of signing. Email plans are sized by the number of emails you send in a year: a list of 5,000 mailed twice a month is 5,000 times 2 times 12, or 120,000 emails.
Mail+ Professional
/ month, 12-month contract
Email newsletters, landing pages, forms and surveys, A/B split tests and mailing reports
Mail+ Automation
/ month, 12-month contract
Adds automated email campaigns, content that changes by recipient, campaign reports and CRM and CDP integrations
Mail+ Ecommerce
/ month, 12-month contract
Product newsletters, automated campaigns, automatic webshop sync and conversion reporting
SendPro Basic
/ month, 12-month contract
Transactional email, 25,000 emails a month
Activate
/ month, 12-month contract
Customer data platform and website personalization for one store, 250,000 website sessions a month
Enterprise
Custom / year
MailPro, SendPro, Brand ID and FeedbackPro, priced by quotation
Reviews
Write a reviewNo reviews yet. If you use Spotler, yours would be the first.
Alternatives to Spotler
| Product | Choose it instead if | Starts at |
|---|---|---|
| Klaviyo | You run an online store and want email and SMS built on store data, with self-serve sign-up and a free plan | Free |
| Brevo | You want month-to-month billing, dollar prices and transactional email included on every plan | Free |
| ActiveCampaign | You want B2B automations and a sales CRM you can sign up for online without a yearly contract | $15 a month for 1,000 co... |
| SendPulse | You want email plus WhatsApp, Instagram and Telegram chatbots from one self-serve account with a free plan | Free |
Questions people ask
Why does this product now carry the Spotler name?
The company became part of Spotler. Its old website now redirects to spotler.com, where Spotler says it still offers the same marketing automation software under the Spotler name. Existing customers log in at spotler.com and can reach support on 01483 411 911.
How much does Spotler cost?
Spotler publishes prices in pounds only. As of November 4, 2026, its UK pricing page lists Mail+ Professional at £81 a month, Mail+ Automation at £288 and Mail+ Ecommerce at £306, all excluding VAT and on a 12-month contract. Enterprise products are priced by quotation.
Does Spotler have a free plan or free trial?
No free plan is listed, and the pricing page mentions no free trial. Spotler offers a 30-minute demo instead, then sends a proposal tailored to your business.
Can I cancel Spotler monthly?
No. Every plan is a 12-month contract. You can pay monthly, quarterly or yearly, but you can only cancel up to one month before the contract ends.
Which ecommerce platforms and CRMs does Spotler connect to?
Its integrations page names Shopify, Magento, WooCommerce, Shopware, PrestaShop, Lightspeed and VTEX for stores, and Salesforce, Microsoft Dynamics 365, HubSpot, NetSuite CRM, Workbooks and Leadinfo for CRM and lead data. For anything else there is an API and Spotler Connect.
Is Spotler a good fit for US businesses?
It can work, but it is built around the UK and Europe. Prices are in pounds, contracts are yearly, and we found pricing pages for the UK, the Netherlands, Germany, Spain, Sweden and Australia but none for the US. Most US small businesses will be better served by a self-serve tool with dollar pricing.
Sources we checked 8
- pure360.com for confirming the old domain now redirects to Spotler checked November 4, 2026
- spotler.com/en-gb/pure360-is-now-spotler for Pure360 now part of Spotler, software continues under the Spotler name, support and sales contacts, login checked November 4, 2026
- spotler.com/en-gb/pricing for plans, prices in pounds excluding VAT, plan features, 12-month contracts, payment terms, setup invoicing, email volume example, business-hours support, no trial checked November 4, 2026
- spotler.com/en-gb for product range, demo offer, UK office address, 38,000+ marketing professionals claim checked November 4, 2026
- spotler.com/en-gb/about-us for 5,000+ organizations since 2016, 300+ team members across Europe checked November 4, 2026
- spotler.com/en-gb/commerce/email-marketing-automation for editor, automated flows, segmentation, recommendations, A/B tests, AI writing, demo process checked November 4, 2026
- spotler.com/en-gb/b2b/email-marketing-automation for B2B triggers, CRM-connected engagement data, forms and surveys checked November 4, 2026
- spotler.com/en-gb/integrations for named CRM and ecommerce integrations, API and Spotler Connect checked November 4, 2026