Best SEO software

16 products compared on who they suit and what to pick instead. Facts checked November 4, 2026.

Semrush is the best pick for most marketing teams, with keyword research, rank tracking, site audits and AI search tracking in one account from $139.95 a month. Choose Ahrefs if backlink and competitor research matter most, and SE Ranking if you want a full suite for less. Freelancers and small agencies that send clients branded reports get the most for $79 a month from SERPed.net. Whatever you buy, set up Google Search Console first, because it is free and shows Google's own click data for your site.

Our top picks

SERPed.net Best for Freelancers and small agencies who send white-label reports and hunt for clients Wordze Best for low-cost AI SEO articles published to your site Semrush Best for Marketing teams that want SEO, ads research and AI search tracking in one account Ahrefs Best for Backlink and competitor research

All SEO software

SERPed.net 40+ SEO tools for small agencies and site owners, with white-label reports and audits that capture leads. Best for small SEO agencies and freelancers who want white-label reports, lead-capture audits and rank tracking for one flat monthly price
AgencyAnalytics Branded client dashboards and automated reports for agencies, pulling SEO, ads, social and call data together. Best for marketing agencies that report on SEO, paid ads and social for many clients and want branded reports that send themselves Free trial
Ahrefs SEO research on its own web crawler: backlinks, keywords, site audits, rank tracking and AI search visibility. Best for SEO consultants and in-house teams who need deep backlink and keyword data for competitor research Free plan
cognitiveSEO Link audits, unnatural link detection, rank tracking and content scoring for SEO agencies and in-house teams. Best for agencies that audit link profiles, clean up unnatural links and help sites recover from Google penalties Free trial
DashThis Automated, white-label marketing dashboards for agencies that report SEO, ads and social to clients. Best for small and mid-sized agencies that send clients branded monthly reports combining SEO, ads and social data Free trial
Frase SEO content platform that audits your site, drafts articles in your voice and tracks citations in AI answers. Best for in-house content teams and small agencies that want SEO research, drafting, publishing and AI answer tracking in one subscription Free trial
Kafkai Gives Claude, ChatGPT and other AI assistants keyword, competitor and backlink data for any website. Best for site owners and small agencies who already work in Claude or ChatGPT and want SEO research on demand, paid per question Free trial
Moz Pro Keyword research, rank tracking, site crawls and AI answer tracking from the company behind Domain Authority. Best for small businesses and in-house marketers who want trusted keyword and link data with a gentle learning curve Free trial
Raven Tools Branded SEO and marketing reports for agencies, with site audits, rank tracking and backlink checks. Best for small agencies that want branded client reports plus audits and rank tracking from one login Free trial
Screaming Frog SEO Spider A desktop crawler that finds broken links, redirects, duplicate pages and metadata problems across your site. Best for SEO specialists and developers who need a detailed technical crawl of a site at a low yearly cost Free plan
Semrush Keyword research, competitor data, site audits, rank tracking and AI search visibility for marketing teams. Best for in-house teams and agencies that want deep keyword and competitor data, and need to track AI search answers too Free plan
SEO PowerSuite Four desktop SEO apps for rank tracking, site audits, backlinks and link outreach, with no credit limits. Best for SEO consultants and agencies who track a lot of keywords, want one yearly fee with no credit limits and are happy working in desktop apps
Serpstat Keyword research, competitor analysis, rank tracking, site audits and AI brand checks for SEO teams. Best for small agencies and in-house SEO teams who want competitor research, daily rank tracking and API access in one subscription Free plan
Surfer Content editor and AI search tracker that scores drafts against the pages Google and ChatGPT favor. Best for content teams and agencies that write to rank in Google and want to see how ChatGPT and Gemini mention their brand Free trial
Ubersuggest A budget SEO tool from NP Digital with site audits, keyword research, rank tracking and AI search visibility. Best for beginners and small business owners who want a site audit with plain fix instructions and basic keyword data at a low price Free plan
WebCEO SEO tools for agencies and in-house teams, with white-label hosting, a lead-gen audit button and task lists. Best for agencies that want white-label SEO tools on their own domain and a bill that grows with each client site Free trial