Who Uses This Software? ActiveCampaign is recommended for any business that uses email to drive sales. This software can help transform CRM and email marketing for your online business regardless of its size.

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Ease of Use

Customer Service

Value For Money​

Features & Functionality

Starting Price

Lite, the cheapest package, costs $9/month and can be used to send emails to up to 500 contacts

Pricing Details

Plus costs $49/month for up to 500 contacts, Professional is $129/month and Enterprise is $229/month

Free Version


Free Trial





ActiveCampaign, LLC.

United States

ActiveCampaign is a popular email marketing tool. You can use it to increase awareness of your product and brand, to educate your market, to support and grow your customer base, and most importantly, to convert leads into sales.

With ActiveCampaign, you can give your customers exactly what they need to turn them into repeat buyers. It allows you to segment your contacts so that you can send out more impactful emails. This software lets you personalize each email and measure its effect.

It also allows you to automate the email marketing process with the powerful automation function, and you can send messages to your customers about discounts and special offers.

ActiveCampaign has many powerful features. They include advance reporting, integrated forms, site tracking, migration services, a Gmail extension, training and support and more. You can integrate ActiveCampaign with apps like WordPress, Twitter, Paypal, Twitter and others.

The software comes with more than 125 templates and 500 automation recipes. If you're not sure how to get an email campaign started these two features are there to guide you.

You get a long list of free tools to create email marketing campaigns and improve SEO. They include a cart abandonment rate calculator, a subject line generator and a CRM toolkit. It has a Black Friday Toolkit for eCommerce businesses and you can use the content templates to improve content strategy.

ActiveCampaign is a reliable marketing tool that's used by tens of thousands of businesses to streamline and improve the email marketing process.

Email Marketing - Features
Auto-RespondersDrip CampaignsEvent Triggered EmailLead CaptureMailing List ManagementMobile Optimized EmailsReporting/AnalyticsEmail BuilderEmail TemplatesCAN SPAM ComplianceMultiple SMTPSubscriber Segmenting
Marketing Automation - Features
Drip CampaignsA/B TestingAnalytics/ROI TrackingCustomizable CTAsLanding PagesOptin FormsLead ScoringSegmentationCRMDrag & Drop BuilderLink TrackingSearch MarketingCart Abandonment
SMS Marketing Automation - Features
Reporting & TrackingOptimal ComplianceBulk MessagingSchedulingContact Upload & ManagementDynamic RoutingMMS CapabilityOpt-In & Opt-Out Management