Kit
Free planEmail newsletters, automations and digital product sales for creators.
Best for creators who sell digital products, courses or paid newsletters to their email list
Facts checked November 4, 2026
The short answer
Kit, called ConvertKit until October 2024, suits writers, coaches, podcasters and course creators who want their list, their automations and their product sales in one account. The free plan is generous at up to 10,000 subscribers, and paid plans add visual automations, sponsorship matching and paid recommendations that can bring in money as well as subscribers. Automations start on the $39 Creator plan, and the price climbs quickly with list size: $139 a month at 10,000 subscribers. It has no sales pipeline or deal tracking, so B2B teams that sell through calls should look elsewhere.
Choose it if
- You sell ebooks, courses, coaching or paid newsletter subscriptions and want delivery handled by your email platform, at 3.5% plus 30 cents per sale with card processing included
- You want to grow your list through other creators' recommendations, and earn when your readers join creators you recommend
- You have fewer than 10,000 subscribers and only need broadcasts, forms and landing pages, which the free plan covers
- You want a brand to pay for ad slots in your newsletter without negotiating deals yourself
- You use Claude, ChatGPT or Gemini and want them to read your Kit data and draft or schedule emails that you approve first
Skip it if
- You need a sales CRM with deals, stages and calls; Kit tracks subscribers, not sales opportunities
- You want automated sequences without paying, because the free plan has no sequences or visual automations
- Your list is large and price per contact matters: Creator costs $199 a month at 25,000 subscribers, billed monthly
- You run a large physical-goods store and want email built around catalog and order data, which is Klaviyo's focus
- More than two people need logins and you don't want Pro, since Creator includes two users
Main features
Visual Automations
You build flows on a canvas that move subscribers down different paths when they sign up, buy, click a link or reach a date. Creator and Pro only.
Email sequences
Write a welcome series, launch run or email course once and Kit sends it to each new subscriber in order. Sequences can skip people who have already bought.
Landing pages and forms
Every plan, including Free, gets unlimited landing pages from 20+ templates and inline, pop-up and slide-in forms that tag subscribers by interest when they sign up.
Digital products and paid newsletters
Sell ebooks, courses, coaching, tips and paid newsletter tiers from Kit, which delivers the product and keeps free and paying readers on one list. Every plan pays 3.5% plus 30 cents per sale, card processing included.
Recommendations and Paid Recommendations
Creators suggest each other's newsletters at sign-up, which brings you subscribers for free. With Paid Recommendations you can pay per subscriber or earn when your readers join someone else, and Kit keeps 23.5% of those earnings.
Newsletter sponsorships
On Creator and Pro, Kit matches your newsletter with advertisers. You approve each ad and get paid per click.
Kit MCP
Connect Claude, ChatGPT, Gemini or Cursor to your account so they can look up subscriber data, tag people and draft or schedule emails. Nothing changes until you approve it. Creator and Pro.
Subscriber Signals and engagement scoring
Pro rates each subscriber from one to five stars, adds age, income and location estimates, and alerts you when an influential subscriber joins. Useful when you pitch sponsors.
Abandoned checkout recovery
Creator and Pro can email shoppers who leave a checkout on Shopify, Fourthwall or Wix.
Free migration
On paid plans, a Kit specialist moves your list and setup over from your current email platform at no charge.
Pricing
Prices checked November 4, 2026, in US dollars, for 1,000 subscribers. Paid plans rise with your subscriber count: billed monthly, Creator is $59 at 3,000 subscribers, $89 at 5,000, $139 at 10,000 and $199 at 25,000; Pro is $99, $139, $189 and $279 at the same sizes. Yearly billing costs 10 times the monthly price. Until November 7, 2026, Kit takes 25% off the first year of Pro billed yearly for lists up to 65,000, and 10% off above that; the plan renews at the standard rate. US sales tax applies in some states.
Free
$0
Up to 10,000 subscribers, unlimited landing pages, forms and broadcasts, digital product sales, 1 user, Kit branding on forms and emails
Creator
$39 / month
1,000 subscribers; adds visual automations, sequences, RSS campaigns, SMS, App Store apps, Kit MCP, 2 users and 24/7 chat support
Creator, yearly
$390 / year
Same as Creator for 1,000 subscribers, works out to $33 a month
Pro
$79 / month
1,000 subscribers; adds unlimited users, Subscriber Signals, engagement scoring, referral program, deliverability reporting and priority support
Pro, yearly
$790 / year
Same as Pro for 1,000 subscribers; $593 for the first year under the 25% offer that ends November 7, 2026
Reviews
Write a reviewNo reviews yet. If you use Kit, yours would be the first.
Alternatives to Kit
| Product | Choose it instead if | Starts at |
|---|---|---|
| MailerLite | You run a small business rather than a creator brand and want a website builder alongside your email | Free |
| ActiveCampaign | You need deal pipelines and branching B2B automations next to your email marketing | $15 a month for 1,000 co... |
| Klaviyo | You run an online store and want email and SMS driven by product catalog and order data | Free |
Questions people ask
Is Kit the same company as ConvertKit?
Yes. ConvertKit renamed itself Kit on October 1, 2024, and moved to kit.com. Nathan Barry started the company in 2013, and it says more than 550,000 creators now use Kit.
Is Kit free?
Kit has a free plan for up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and you can sell digital products on it. It leaves out visual automations, email sequences, RSS campaigns and paid App Store apps, allows one user, and shows Kit branding. If you pass 10,000 subscribers you need to upgrade to keep sending.
How much does Kit cost?
As of November 4, 2026, Creator costs $39 a month and Pro $79 a month for 1,000 subscribers, billed monthly. Paying yearly costs 10 months' price: $390 for Creator and $790 for Pro, with Pro at $593 for the first year until November 7, 2026. Both plans cost more as your list grows, for example $139 and $189 a month at 10,000 subscribers.
What happens when I go over my subscriber limit?
Kit moves you up to the next subscriber tier automatically, so your forms and emails keep working. It bills by confirmed, active subscribers, and no plan limits how many emails you send. To move back down after deleting subscribers, you email [email protected].
Does Kit take a cut of my sales?
On every plan, digital product and subscription sales cost 3.5% plus 30 cents per transaction, with card processing included in that figure. Earnings through Paid Recommendations carry a separate 23.5% Kit fee.
Can I add pop-ups and spin-to-win forms to my Kit list?
Kit's own forms cover inline, pop-up and slide-in styles on every plan, which is enough for most creators. For gamified forms or pop-ups that change with a visitor's tags, Convertful lists Kit among its integrations and passes new leads straight to your list.
Does Kit offer refunds?
New customers can ask for a full refund within 30 days of their first payment, on monthly or yearly plans. After 30 days Kit doesn't refund payments, and if you cancel you keep access until the end of the period you've paid for.
Sources we checked 11
- kit.com/pricing for plans, monthly and yearly prices, subscriber tiers (from the price table the page loads), Pro offer, users per plan, transaction fees, free trial, refunds, sending limits, support by plan checked November 4, 2026
- kit.com/features for feature descriptions, plan availability, 70+ App Store figure, template counts, offer end date checked November 4, 2026
- kit.com for 550,000+ creators, Kit MCP approval rule, offer end date checked November 4, 2026
- help.kit.com/en/articles/16627071-the-kit-free-plan for free plan inclusions, exclusions and the 10,000 subscriber cap checked November 4, 2026
- help.kit.com/en/articles/2502679-billing-at-kit for billing by confirmed subscribers, yearly price of 10 months, automatic upgrades, refunds, sales tax checked November 4, 2026
- help.kit.com/en/articles/9427509-apps-and-integrations-overview for App Store rules for free and paid plans checked November 4, 2026
- kit.com/support for support channels checked November 4, 2026
- kit.com/careers for founding year, founder, remote team checked November 4, 2026
- kit.com/terms for legal entity Kit Inc., Idaho corporation checked November 4, 2026
- kit.com/resources/blog/convertkit-is-now-kit for rename from ConvertKit to Kit, published October 1, 2024 checked November 4, 2026
- kit.com/integrations for App Store categories checked November 4, 2026