SendPulse
Free planEmail campaigns plus chatbots for WhatsApp, Instagram and Telegram, SMS, a CRM and a course builder.
Best for small businesses that want email and messaging-app chatbots in one account
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
SendPulse started in 2015 as an email service and now adds chatbots for WhatsApp, Telegram, Instagram, Facebook, TikTok and Viber, along with SMS, web push, a CRM, landing pages and an online course builder. Email is priced by list size with unlimited sends on paid plans: Standard costs $12 a month for 500 subscribers billed monthly, or $9.60 a month on a yearly plan, and the free plan covers 500 subscribers and 15,000 emails a month. Each product has its own price list, so the bill grows as you add channels. Automation limits are tight on the cheaper plans, with 10 flows on Standard, and tags and re-engagement emails start on Pro.
Choose it if
- You email your list every week and want a flat price by list size with no cap on sends
- You want WhatsApp, Instagram or Telegram chatbots in the same account as your email list
- You send a few campaigns a year and prefer a one-off pack: 10,000 emails cost $48 on Standard and stay usable for 12 months
- You sell courses or digital products and want payment buttons inside emails (Standard and up) next to a course builder
- A small team needs logins: Standard includes 3 users and Pro 10
Skip it if
- You need many automated flows on a budget; Standard allows 10 flows of up to 70 elements and Pro 50
- You want tags, re-engagement emails or segments that update themselves without paying for Pro
- You have a large list and send rarely: 100,000 subscribers cost $472 a month on Standard billed monthly, where an emails-sent plan such as Brevo's can cost less
- You want live chat support on the free plan beyond your first 30 days; after that free users rely on email support
- You want Enterprise features for a small list; that plan starts at 2,500 contacts
Main features
Drag-and-drop email builder
Build campaigns from more than 140 editable templates, then schedule them by date and time on paid plans. Contacts import from TXT, CSV, XLS and XLSX files.
Automation 360
Flows send emails and other messages when a subscriber joins, clicks or triggers an event you define. Free allows 5 flows, Standard 10, Pro 50 and Enterprise unlimited.
Segments and tags
Standard segments subscribers on fixed criteria. Pro adds tags and segments that update themselves as subscriber data changes, with 50 saved segments.
A/B testing
Test subject lines, content and sender names. Standard tests 3 groups, Pro 4 and Enterprise 5.
Payments in emails
From Standard up, add a payment button inside an email so readers can pay for a product or course from the message.
Messaging-app chatbots
Build bots for WhatsApp, Telegram, Instagram, Facebook, TikTok, Viber and LinkedIn that answer common questions and collect contact details, with chats gathered in an omnichannel inbox and live chat for your team.
SMS, Viber and web push
Send bulk text messages, Viber messages and browser push notifications from the same contact base as your email.
CRM
Track deals through pipeline stages. SendPulse also sells versions of its CRM for ecommerce and for selling through social media.
Landing pages, pop-ups and course builder
Publish landing pages and bio link pages, add pop-ups to your site, and build and sell online courses with a learning management system.
Email verifier
Check addresses before you send, with 100 verifications on Free and Standard and 1,000 on Pro.
Pricing
US dollar prices checked November 4, 2026, from SendPulse's US pricing (sendpulse.com/pricing?country=US and its pricing feed), billed monthly unless marked otherwise. Our server saw euros by default. Standard rises with list size: $18 a month for 1,000 subscribers, $38 for 2,500, $52 for 5,000, $78 for 10,000, $159 for 25,000, $281 for 50,000 and $472 for 100,000. Pro costs 20% more than Standard at each size. Prepaying takes 10% off for 6 months and 20% off for 12. These prices cover email only; chatbots, SMS, CRM and the other products are priced separately.
Free
$0
500 subscribers, 15,000 emails a month, 140+ templates, 5 automated flows, 100 email verifications, SendPulse branding
Standard
$12 / month
500 subscribers, unlimited emails, 3 users, 10 automated flows, 10 saved segments, A/B tests, payments in emails, no SendPulse branding
Standard, yearly
$115.20 / year
Same as Standard for 500 subscribers, works out to $9.60 a month
Pro
$14.40 / month
500 subscribers; adds tags, re-engagement emails, self-updating segments, 10 users, 50 flows, 1,000 email verifications and onboarding with a coordinator
Enterprise
$63.84 / month
From 2,500 subscribers; unlimited users, flows, events, segments and sender addresses, 5 GB image storage, dedicated support
Pay as you go, Standard
$48 / one-time
10,000 emails with Standard features, valid for 12 months
Reviews
Write a reviewNo reviews yet. If you use SendPulse, yours would be the first.
Alternatives to SendPulse
| Product | Choose it instead if | Starts at |
|---|---|---|
| Brevo | You have a large list you email once or twice a month and would rather pay by emails sent | Free |
| MailerLite | You only need email, forms and a website builder and want fewer products to learn | Free |
| GetResponse | You want webinars in the same account as your email marketing | Free |
| Klaviyo | You run a Shopify store and want email and SMS built around catalog and order data | Free |
Questions people ask
Is SendPulse free?
Yes, for small lists. The free plan covers up to 500 subscribers and 15,000 emails a month, with the email builder, sign-up forms, 5 automated flows and basic reports. Emails carry SendPulse branding, and live chat support lasts 30 days from sign-up.
How much does SendPulse cost?
As of November 4, 2026, Standard costs $12 a month for 500 subscribers billed monthly, Pro $14.40 and Enterprise from $63.84 at 2,500 subscribers. Prices rise with list size, for example $78 a month on Standard for 10,000 subscribers. Paying for 12 months up front takes 20% off.
Is pay as you go cheaper than a subscription?
It depends on how often you send. A pay-as-you-go pack of 10,000 emails costs $48 on Standard and stays usable for 12 months, which suits seasonal campaigns. If you mail the same list every week, a subscription with unlimited sends usually costs less.
Does SendPulse limit how many emails I can send?
Paid subscriptions have no monthly sending limit; you pay for the number of subscribers you store. The free plan stops at 15,000 emails a month, and pay-as-you-go packs hold a set number of emails.
Can SendPulse run WhatsApp and Instagram chatbots?
Yes. Chatbots for WhatsApp, Instagram, Telegram, Facebook, TikTok, Viber and LinkedIn are separate SendPulse products with their own pricing. Check the chatbot price list before you budget, because the email plan does not include them.
Can I use another pop-up tool with SendPulse?
SendPulse has its own pop-ups product. If you want spin-to-win forms or pop-ups that target visitors more closely, Convertful appears in SendPulse's integration catalog and adds new contacts straight to your SendPulse mailing lists.
Where is SendPulse based?
SendPulse says it has offices and representatives in the US, Brazil, Mexico and Ukraine, and its support team works 24/7 in English, Spanish, Portuguese, Ukrainian and Russian. Its terms of service are with SendPulse Inc. under Delaware law.
Sources we checked 8
- sendpulse.com/pricing for US dollar prices, plan features and limits, billing periods, free plan, chat support on Free, product list checked November 4, 2026
- sendpulse.com/pricing/feed.md for full US dollar subscriber tiers and pay-as-you-go packs, billing discounts, plan limits, unlimited sends, support terms checked November 4, 2026
- sendpulse.com/pricing for default euro pricing seen from our server, 30% first-month discount for new users checked November 4, 2026
- sendpulse.com/about for founded 2015, offices in the US, Brazil, Mexico and Ukraine, support languages checked November 4, 2026
- sendpulse.com for product range (chatbots, SMS, Viber, web push, CRM, course builder, AI assistant, MCP), 200,000+ customers checked November 4, 2026
- sendpulse.com/legal/terms for SendPulse Inc. and Delaware governing law checked November 4, 2026
- sendpulse.com/integrations for integration catalog including Convertful, Make, WordPress plugin, Automation 360 checked November 4, 2026
- app.convertful.com/docs/integrations for Convertful lists SendPulse as an integration checked November 4, 2026