Best CRM software
11 products compared on who they suit and what to pick instead. Facts checked November 4, 2026.
Start with HubSpot if you want a free CRM that a small team can use today, and pick Pipedrive if your sales team works deal by deal and needs a pipeline people will keep up to date. Zoho CRM gives the most room to customize for the money, and Salesforce suits companies building a large sales operation. If most of your sales start from email campaigns, Platformly keeps your emails, texts, sales pipeline and revenue reports on the same contact record.
Our top picks
All CRM software
- Platformly Email, newsletters, automations and a CRM that show which email, link or source brought in each sale. Best for tying every email, link and sale together
- Agile CRM A CRM that puts sales, marketing automation and a helpdesk in one account for small businesses. Best for small businesses that want contacts, email automation and support tickets in one low-cost account
- Attio A CRM for startups and B2B teams that builds itself from your email and calendar. Best for startups and B2B teams that want a CRM shaped around their own data and inbox Free plan
- Bigin by Zoho Zoho's pipeline CRM for small businesses, with calling, email and WhatsApp on every deal and contact. Best for solo owners and small teams that want a pipeline CRM at a low price per user Free plan
- Close A sales CRM with calling, texting and email built in, for small teams that sell by phone. Best for small sales teams that make a lot of calls
- Jetpack CRM A CRM plugin that runs inside your WordPress site, with contacts, quotes, invoices and a client portal. Best for freelancers and small WordPress or WooCommerce businesses that want their CRM on their own site Free plan
- Metrilo Store analytics, a customer database and retention email for Shopify, WooCommerce and Magento brands. Best for Shopify, WooCommerce and Magento stores that want revenue, product and repeat-purchase reports without building them in Google Analytics Free trial
- Pipedrive A sales CRM built around a drag-and-drop deal pipeline, for small and midsize teams that sell by follow-up. Best for small and midsize sales teams that want a clear deal pipeline their reps will keep up to date Free trial
- Salesflare A B2B sales CRM that fills in contacts, companies and activity from your inbox, calendar and LinkedIn. Best for small B2B teams that sell by email and LinkedIn and hate typing data into a CRM Free trial
- Salesmate A sales CRM with built-in calling, texting, sequences and a shared inbox for small and midsize sales teams. Best for small and midsize sales teams that want pipelines, calling, texting and email sequences in one CRM Free trial
- Zoho CRM Sales CRM with workflows, forecasting and AI for small and midsize teams. Best for small and midsize sales teams that want deep customization at a per-user price below the big names Free plan
