The best SEO reporting software of 2026

SERPed.net bundles more than 40 SEO tools, from keyword research and rank tracking to site audits and backlink management, and adds a PDF report builder on top. Reports carry your own branding, pull in Moz and Majestic link metrics alongside rankings and backlinks, and save as templates so next month's report takes a few clicks.

The Premium plan costs $79 a month, or $53 a month billed yearly, and covers 20 sites, 2,500 tracked keyword checks a month, 250 white-label audits a month and two team accounts. Rank tracking covers Google by country, city or area, Bing and Yahoo, plus separate trackers for local results, YouTube and Amazon, and the rank and local trackers can email reports on a schedule. For a freelancer, that one bill replaces a rank tracker, an audit tool and a basic reporting tool.

The Agency add-on, $29 a month at its launch price ($20 billed yearly), adds unlimited white-label client dashboards with client logins and customizable reports emailed at the frequency you choose. It connects Google Analytics and the main social networks; SERPed's page does not list Search Console.

There is no free plan. Premium, Ultimate and the Agency add-on cost $7 for the first 30 days, and a 30-day money-back guarantee covers new accounts. The white-label audits also double as a lead tool: you can run one on a prospect's site and send it as a sales pitch.

Agencies with large ad budgets to report on will want AgencyAnalytics instead, since SERPed's strength is search data rather than paid media.

Most reporting tools only arrange numbers that another tool collected. SE Ranking collects them too: it tracks rankings daily, audits sites and pulls backlink and competitor data, then puts the results into reports from the same account. That saves you paying for an SEO suite and a separate reporting tool.

The Core plan costs $129 a month, or $103.20 a month billed yearly, and its plan page lists 10 projects, 2,000 keywords tracked daily, one manager seat and 10 reports in the drag-and-drop Report Builder. Google Analytics, Search Console and a Data Studio connector come with Core, so you can add traffic figures next to rankings.

The part agencies care about sits in the Agency Pack, from $69 a month and sold on yearly billing only. It adds white label for the app and the reports, unlimited scheduled reports with AI summaries, 30 view-only client seats and a lead generator. SE Ranking says you can send branded reports through your own mail server, so clients see your agency's address rather than SE Ranking's.

The 14-day trial needs no card and includes the Agency Pack, which gives you time to build one real client report before you pay. Growth, at $279 a month, raises the limits to 30 projects, 5,000 daily keywords and three manager seats.

The weak spot is reach beyond search. If a client also wants Facebook Ads and call tracking in the same monthly report, a cross-channel tool such as AgencyAnalytics or Swydo fits that better.

AgencyAnalytics is built for the agency that sends one monthly report covering everything it does for a client. Its drag-and-drop report builder pulls from more than 90 integrations, including Google Search Console, Google Analytics, Semrush and Ahrefs, so the SEO page of a report can sit next to Google Ads, Facebook, Instagram, LinkedIn and call tracking results.

Pricing is per client: $20 a client a month, billed yearly, with volume pricing once you pass 25 clients. Every client gets unlimited reports and dashboards, and your whole team gets unlimited staff logins. White label covers your logo, colors, a custom domain and a custom sending address, and clients sign in to a branded portal to see their figures between reports.

Reports go out on a schedule, and the AI summary writes a plain-language overview that you can edit before it reaches the client. That saves you writing the same "what happened this month" paragraph for every client.

Rank tracking is an add-on at $41.67 a month for each 500 keywords, billed yearly, so the SEO data is not free. If most of your figures already come from Semrush or Ahrefs, you can connect those instead.

The 14-day trial needs no card. The per-client price is easy to predict for a growing agency, though a freelancer with three clients may find SERPed.net or DashThis cheaper.

If your team already lives in Semrush, its reporting add-on is the shortest path to a client report. My Reports pulls live data from more than 20 Semrush tools and more than 20 outside integrations, including Google Analytics 4 and Google Ads, into templates or your own layout. You can schedule reports daily, weekly or monthly, and an AI summary writes the plain-language overview.

Semrush prices reporting per report. The Base Report costs $10 a month for each report and covers scheduling and PDF export. The Pro Report costs $20 a month for each report and adds your logo and colors, removes Semrush branding and gives each report an online dashboard you can share by link. Ten client reports on Pro therefore add $200 a month to your Semrush bill, which is the main reason to compare it with a flat-priced tool.

The SEO Toolkit Pro plan, at $139.95 a month, includes three scheduled PDF reports, five websites and 500 tracked keywords, which may be enough for an in-house team reporting to its own managers. Most paid plans start with a 7-day free trial, and a free account gives you 10 reports a day and one demo project to try the data.

Semrush suits teams that want Semrush's own keyword and competitor data in front of clients. Agencies on a tight budget will get white-label reports for less from SE Ranking or SERPed.net.

Ahrefs has a Report Builder that turns its own data into reports you set up once and send on a schedule. You assemble a report from more than 15 metric widgets, such as keyword rankings and AI share of voice, add text blocks for your commentary, and start from report types including a monthly SEO report, a backlink audit and local rankings.

Scheduled reports arrive as PDFs by email, and each report can go to up to 50 people who do not need an Ahrefs login. That makes it handy for an in-house SEO lead who reports to managers, or a consultant whose clients only want the PDF.

Report Builder comes with every plan, and the plan sets the limits: Starter at $29 a month allows one report with five widgets, Lite at $129 a month allows five reports and 30 widgets, and Advanced allows 15. The Report Builder add-on, $99 a month, raises that to 50 reports and 500 widgets with scheduling included.

Ahrefs' Report Builder page does not mention white label, and it does not name Google Search Console or Google Analytics as report sources. Agencies that need their own branding or traffic figures in the same report should look at SE Ranking or AgencyAnalytics, which can also pull in Ahrefs data.

Swydo charges by data source instead of by client or report, which suits agencies with a long client list and a few connections per client. One plan includes every feature: unlimited clients, users, dashboards and reports, branded PDF exports, reusable templates and scheduled reports.

The base price is $69 a month for 10 data sources, with sources 11 to 100 at $4.50 each, then $3 each up to 500. Swydo bills in US dollars outside the EU and in euros inside it. An agency with 15 small local clients, each connecting only Search Console and Google Business Profile, needs 30 sources, which comes to $159 a month.

For SEO it connects Google Search Console, Google Analytics 4, Google Business Profile, Semrush, SE Ranking and AccuRanker. Ahrefs is marked as coming soon, and Moz and Majestic are not listed, so check your link data source before you commit.

The 14-day trial needs no card. Swydo does not collect SEO data itself, so you still need a rank tracker or SEO suite feeding it.

DashThis builds a report from the tools you already use, then emails it on a schedule or exports it as a PDF. It lists Google Search Console, Google Analytics 4, Semrush, Moz, Ahrefs and Google Business Profile among more than 30 integrations, and you can add anything else through Google Sheets or a CSV upload.

Every plan includes unlimited users and the full white label: your logo and colors, a custom domain and a custom sender address. The Individual plan costs $54 a month, or $44 a month billed yearly, for three dashboards and 15 data sources. Professional, at $164 a month, gives you 10 dashboards and 40 sources, enough for a small agency with up to 10 clients.

The pricing is by dashboard, so one client usually means one dashboard. That makes the cost easy to predict, but ten clients on Professional works out at about $16 each, close to AgencyAnalytics' per-client price.

The 14-day trial gives you 10 dashboards to test; DashThis does not say whether it needs a card. Like Swydo, DashThis reports on data rather than collecting it, so pair it with a rank tracker or SEO suite.