Moz Pro
Free trialKeyword research, rank tracking, site crawls and AI answer tracking from the company behind Domain Authority.
Best for small businesses and in-house marketers who want trusted keyword and link data with a gentle learning curve
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Moz Pro covers keyword research, rank tracking, site crawls, link research and tracking of how ChatGPT, Gemini and Google AI Mode mention your brand. It is easy to learn, Moz created the Domain Authority score that many clients already quote, and MozBar, Moz Academy and in-app onboarding make it friendly for beginners. The limits are tight for the price: the $99 Standard plan tracks 300 keywords across 3 sites with one user, and branded reports start on Medium at $179. Agencies with many clients usually get more tracking per dollar elsewhere.
Choose it if
- Clients or your boss already judge sites by Domain Authority and you want the source of that metric
- You are learning SEO and want a tool with built-in onboarding, Moz Academy courses and the Beginner's Guide to SEO
- You want to track how often ChatGPT, Gemini and Google AI Mode mention your brand next to your Google rankings
- You run one to ten sites and track a few hundred to 1,500 keywords
- You want a free trial of the full Medium plan before paying
Skip it if
- You track thousands of keywords for many clients on a tight budget
- You need branded client reports on the entry plan; Standard has scheduled reports but no branding
- You want several team members on a small plan, since extra seats cost $49 a month each
- Backlink research is your main job, since Standard allows 5,000 backlink queries a month and Medium 20,000
- You cannot give a credit card to start a trial
Main features
Keyword Explorer
Look up search volume, difficulty and potential reach for keywords in an index of more than 1.25 billion, and get suggestions grouped by topic and search intent.
Rank Tracker and Campaigns
Each campaign follows one site and up to three competitors across up to four search engines, on desktop and mobile, down to local markets, with a Search Visibility score over time.
AI Visibility tracking
Track a set of prompts in GPT, Gemini and Google AI Mode each week to see how often your brand is mentioned, the sentiment and which pages are cited. Standard tracks 150 prompts, Large 600.
Site Crawl
Crawls your site every week and reports technical errors with instructions for fixing each one. On-demand crawls let you confirm a fix without waiting for the next scheduled run.
Link Explorer and Domain Authority
Research backlinks, linking domains and anchor text for any site, scored with Moz's Domain Authority, Page Authority and the newer Brand Authority metric.
Competitive Research and SERP analysis
See the keywords and top pages a competitor ranks for, and the full results page for any keyword, including SERP features and AI Overviews.
On-Page Grader and AI Content Briefs
Grade a page against a target keyword with a list of changes, or generate a content brief with Moz AI. Standard includes two briefs a month, Medium 10 and Large 50.
Custom and scheduled reports
Build reports from campaign data and schedule them by email. Branded reports and saved templates start on the Medium plan.
MozBar Premium
The Chrome extension shows on-page elements and Moz link metrics for any page or results page you visit. Every Pro plan includes the full Premium version.
Pricing
Prices checked on November 4, 2026, in US dollars. Yearly prices are the first-year rate (Standard $950, Medium $1,719, Large $2,868 for the year). Add-ons cost $49 a month per extra user, $10 per extra campaign, $20 per extra 200 tracked keywords, $15 per extra 50,000 pages crawled and $50 per extra 100 AI prompts. Moz Local, for business listings, is a separate subscription. Moz was running a sale banner when checked, so the price at checkout may be lower.
Starter
$49 / month
1 user, 1 campaign, 50 tracked keywords, 5,000 pages crawled a week, 75 keyword queries a month; for one website
Standard
$99 / month
1 user, 3 tracked sites, 300 tracked keywords, 100,000 pages crawled a week, 150 tracked AI prompts, 2 AI content briefs; $79 a month billed yearly
Medium
$179 / month
2 users, 10 tracked sites, 1,500 tracked keywords, 500,000 pages crawled a week, 300 tracked AI prompts, branded reports; $143 a month billed yearly
Large
$299 / month
3 users, 25 tracked sites, 3,000 tracked keywords, 1,250,000 pages crawled a week, 600 tracked AI prompts; $239 a month billed yearly
Enterprise
Custom limits for large businesses and agencies; contact Moz sales
Reviews
Write a reviewNo reviews yet. If you use Moz Pro, yours would be the first.
Alternatives to Moz Pro
| Product | Choose it instead if | Starts at |
|---|---|---|
| Semrush | You want Semrush's keyword, backlink and AI search tools with 500 tracked keywords on the entry plan | Free |
| Ahrefs | Backlink research and competitor link analysis are the center of your work | Free (Ahrefs Free, for s... |
| WebCEO | You want the best for agencies that want white-label SEO tools on their own domain and a bill that grows with each client site | $32 a month (Solo, bille... |
| SE Ranking | You need more rankings per dollar: the entry Core plan tracks 2,000 keywords daily, with a 14-day trial that needs no card | $129 a month (Core), or... |
| SEO PowerSuite | You want the best for SEO consultants and agencies who track a lot of keywords, want one yearly fee with no credit limits and are happy working in desktop apps | Free version with no tim... |
| SERPed.net | You are a small agency that wants Moz and Majestic link metrics, rank tracking and white-label reports for one flat price | $7 for the first 30 days... |
Questions people ask
How much does Moz Pro cost?
On November 4, 2026, Starter costs $49 a month for one website, Standard $99, Medium $179 and Large $299. Paying yearly takes 20% off the three main plans: $79, $143 and $239 a month in the first year. Enterprise pricing is by quote.
Does Moz Pro have a free trial?
Yes, on the Medium plan with monthly billing. You need a credit card, and the trial turns into a paid subscription unless you cancel at least a day before it ends. Moz's help pages do not state the trial length, so check the date in your account after you sign up.
Is there a free version of Moz?
A free Moz Community account gives limited use of MozBar, Keyword Explorer and Link Explorer. Moz also offers free tools such as the Domain Authority checker. Rank tracking, site crawls and AI visibility need a paid plan.
How many keywords can I track with Moz Pro?
Starter tracks 50 keywords, Standard 300, Medium 1,500 and Large 3,000. You can add 200 more for $20 a month on any paid plan.
Does Moz Pro track AI search results?
Yes. Standard and higher plans include AI Visibility dashboards that track prompts in GPT, Gemini and Google AI Mode weekly, with mentions, sentiment and citations. Moz also shows which keywords trigger Google's AI Overviews.
Is Moz Pro good for agencies?
It works for small agencies, and branded reports with templates are included from Medium upward. Larger agencies often find the tracked-keyword and user limits tight for the price and look at tools with bigger allowances.
Who owns Moz?
Rand Fishkin and Gillian Muessig founded Moz as SEOmoz in 2004. Ziff Davis bought it in 2021 through its iContact subsidiary, and the company now trades as SEOMoz, Inc., a Ziff Davis company, based in Seattle.
Sources we checked 9
- moz.com/products/pro/pricing for plan prices in USD, yearly prices, limits per plan, AI features, add-on prices, Starter plan, FAQ checked November 4, 2026
- moz.com/products/pro for feature list, AI visibility, MozBar Premium, support checked November 4, 2026
- moz.com/help/your-account/getting-started/free-trial for trial plan, credit card requirement, cancellation timing checked November 4, 2026
- moz.com/help/your-account/manage-subscriptions/starter-plan for Starter plan limits checked November 4, 2026
- moz.com/help/your-account/manage-subscriptions/cancel-moz-pro for cancellation rules checked November 4, 2026
- moz.com/about for founders, founding year, Ziff Davis acquisition checked November 4, 2026
- moz.com/about/contact for Seattle and Vancouver offices checked November 4, 2026
- seranking.com/subscription.html for SE Ranking entry plan keyword limit and trial, for the alternatives list checked November 4, 2026
- semrush.com/prices for Semrush entry plan tracked keywords, for the alternatives list checked November 4, 2026