The best Semrush alternatives of 2026

SERPed.net puts more than 40 tools under one login and charges one flat price for all of them. You get keyword research, a rank tracker for Google, Bing and Yahoo down to city level, a Local Tracker with a map grid, YouTube and Amazon trackers, Site Explorer with Moz and Majestic data, and an SEO audit. White-label PDF reports go to clients by email daily, weekly or monthly, and the fall 2026 update added Ahrefs Domain Rating and Semrush Authority Score columns, so clients see scores they already recognize.

Where it differs from Semrush is client finding. Site Auditor Pro puts an audit form on your own site: a visitor enters their details, gets a report with your branding, and lands in your email list. Mobile Prospector scans the top 100 results for a keyword and flags sites that fail a mobile test, and Citation Scanner shows which local directories a business is missing from.

Premium costs $79 a month, or $53 a month billed yearly, for 20 sites, 2,500 tracked keywords a month, 750 instant checks, 250 white-label audits a month and two team accounts. The Agency add-on adds branded client dashboards with their own logins for $29 a month at its launch price. There is no free plan; instead, your first 30 days cost $7, and SERPed refunds in full if you ask within 30 days.

Skip it if you need backlink discovery at Ahrefs' depth. Its Social Exchanger trades likes, follows and reviews for credits, which breaks the rules of Google and most review sites, so keep it away from client work.

SE Ranking covers the same ground most people use Semrush for: keyword research, daily rank tracking, a website audit, a backlink checker, competitor research, a content editor, a report builder, and AI search tracking through its SE Visible product. The difference shows up in the entry plan's limits. Core costs $129 a month and tracks 2,000 keywords a day across 10 projects, with 250,000 audit pages a month. Semrush's SEO Classic toolkit starts at $139.95 a month.

Growth, at $279 a month, raises that to 30 projects, 5,000 tracked keywords, three manager seats and all-time history. Pay yearly and both plans drop by 20%, to $103.20 and $223.20 a month. Extra manager seats start at $16 a month, which keeps a small team's bill predictable.

Agencies can add the Agency Pack, from $69 a month on yearly billing, to white-label the platform and reports with their own logo, colors, domain and mail server, and give clients their own seats. There is also an on-page checker widget you can put on your site to collect leads.

You can try everything free for 14 days without entering a card. SE Ranking has no permanent free plan, so after the trial you pay or stop. The plan limits above come from SE Ranking's euro pricing page; the dollar prices come from its own FAQ.

If you mostly open Semrush to see who links to a competitor, Ahrefs is the stronger tool for that job. Ahrefs says its index holds 3 trillion external backlinks from 15 years of crawling, and Site Explorer, Keywords Explorer, Rank Tracker and Site Audit all draw on that data. Its Brand Radar add-on, from $199 a month, tracks how often AI assistants mention your brand.

Lite costs $129 a month for one user, 5 projects you have not verified (plus unlimited verified sites), 750 tracked keywords and six months of history. Standard, at $249 a month, gives 20 projects, 2,000 tracked keywords and two years of history. Advanced is $449 and Enterprise $1,499 a month on a yearly commitment. Each extra user costs $40 to $80 a month depending on the plan, so a team of three on Lite pays $209 a month. Paying yearly saves up to 17%.

There is also a $29 Starter plan for light keyword and competitor checks, though Ahrefs does not list its limits. Ahrefs Free gives you site audit and backlink data for sites you verify as your own, which is a good way to see the interface first. Ahrefs does not list a free trial for its paid plans.

Serpstat gives you the main Semrush tools at a lower price, and it includes extra users on its team plans instead of charging for each seat. The suite covers keyword research, competitor analysis for SEO and paid search, a rank tracker for desktop and mobile, a site audit, backlinks, keyword clustering and an API. Serpstat lists 8.62 billion keywords and 529 billion backlinks across 230 countries.

Individual costs $69 a month, or $50 a month billed yearly, for one person, 5 projects, 10,000 position checks a month, 100 searches a day and 30,000 audit pages. Team costs $129 a month ($100 billed yearly) and adds three users, unlimited projects, 500 searches a day, 150,000 audit pages, API credits and 1,500 AI visibility checks a month. Team x2 ($209, or $169 yearly, six users) and Agency ($499, or $410 yearly, 30 users) scale up from there.

The 7-day trial covers Individual or Team. Serpstat takes $1 to verify your card and refunds it within half an hour, and the plan renews at full price after seven days unless you cancel, so set a reminder.

Two Team limits on the pricing page, position checks and API credits, are hard to read, so confirm them at checkout if they matter to you.

Moz Pro is the gentler switch. It covers keyword research, rank tracking, weekly site crawls and link research, and from the Standard plan up it tracks how GPT, Gemini and Google AI Mode mention your brand. Moz created the Domain Authority score, so if your clients or your boss already quote DA, the numbers will look familiar, and the in-app onboarding and Moz Academy courses help anyone new to SEO.

Starter costs $49 a month for one website and 50 tracked keywords. Standard costs $99 a month, or $79 billed yearly, for 3 sites, 300 tracked keywords and 150 AI prompts. Medium, at $179 a month ($143 yearly), raises that to 10 sites, 1,500 keywords and two users, and adds branded reports. Large costs $299 a month ($239 yearly). Extra users cost $49 a month each.

The limits are the catch. Standard tracks 300 keywords for one user, while SE Ranking's Core plan tracks 2,000 a day, so heavy rank tracking costs more here. The free trial covers the Medium plan on monthly billing and needs a card; Moz does not state its length.

A lot of people pay for Semrush and use one report: keyword ideas with difficulty scores. Mangools does that job for less, in a layout a beginner can read on day one. KWFinder finds keywords with search volume and a difficulty score, SERPChecker shows who ranks and how strong each page is, SERPWatcher tracks positions, LinkMiner checks backlinks and SiteProfiler sums up a domain. AI Search Watcher tracks how your brand shows up in AI answers.

The Free plan needs no card, and its usage limits refresh every 24 hours. Paid plans are Basic at $49 a month, Premium at $69 and Agency at $129. Billed yearly they cost $358.80, $538.80 and $1,078.80, which Mangools says saves up to 35%. Premium and Agency include extra user seats.

The limits are the catch for anyone using it as a full Semrush replacement. Rank updates in SERPWatcher run weekly, and only the Agency plan updates daily. Mangools has no site audit tool in its lineup. Mangools refunds a payment only if you ask within 48 hours, so use the free plan to decide first.

SEO PowerSuite takes a different route from Semrush. Instead of a website with monthly limits, you install four desktop apps on Windows, Mac or Linux: Rank Tracker, WebSite Auditor, SEO SpyGlass for backlinks and LinkAssistant for link outreach. Because the work runs on your computer, the paid editions give you unlimited projects, keywords, site crawls and backlink checks, which suits someone tracking many sites or thousands of keywords.

The Free edition never expires, but it saves nothing: one project, ranking checks you cannot keep, audits up to 500 URLs and up to 1,100 backlinks. Professional adds saving and the unlimited limits, tracking across hundreds of search engines and a year of history. Enterprise adds white-label reports in PDF or HTML, scheduled delivery and exports, and Max adds onboarding and a dedicated success manager.

All paid editions are billed yearly. Professional costs $349 a year, Enterprise $599 and Max $899, and two- and three-year terms cost less per year. The company gives no refunds for unused time. The trade-off for the low cost is that your data lives in four apps on one machine, which makes sharing with a team harder than in a browser tool.

Before you pay for any Semrush alternative, set up Google Search Console. Google describes it as a free service, and it gives you the one thing no paid tool has: Google's own record of the searches that showed your pages, with clicks, impressions and average position for each query.

The other reports cover what a basic site audit would. The index coverage report shows which pages Google has indexed and why others were left out. URL Inspection shows how Google crawled and served a single page, and Core Web Vitals reports flag slow pages on mobile and desktop. You can submit sitemaps and individual URLs, and Google emails you when it finds a new problem.

It does not replace Semrush. It shows only sites you can prove you own, so there is no competitor research, no keyword ideas beyond the searches you already appear for, and no backlink index to explore. Pair it with one of the paid tools above, or with Ahrefs Free, and you cover most of what a small site needs.