Serpstat
Free planKeyword research, competitor analysis, rank tracking, site audits and AI brand checks for SEO teams.
Best for small agencies and in-house SEO teams who want competitor research, daily rank tracking and API access in one subscription
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Serpstat began in 2013 as an internal tool at the Ukrainian agency Netpeak and now covers keyword research, competitor and backlink analysis, daily rank tracking, site audits and AI Visibility checks that show how ChatGPT, Grok, Gemini and other models mention a brand. Individual costs $69 a month ($50 billed yearly) but limits you to 5 projects and leaves out the API, keyword lists and AI tools, so Team at $129 ($100 yearly) is the plan most agencies will want. White-label reports and phone support only come with Agency at $499 a month. The 7-day trial verifies your card with a $1 charge and renews into a paid plan unless you switch renewal off.
Choose it if
- You want daily rank tracking for your site and its competitors, on desktop and mobile, in any of 230 countries
- You want keyword, backlink and rank data in Google Sheets, Looker Studio or your own scripts through the API
- You want to see how ChatGPT, Grok and Gemini describe your brand without paying for a separate tool
- You research competitors' paid search ads and keywords before planning a PPC campaign
- You want to query Serpstat from ChatGPT or Claude (MCP is included on Team and above)
Skip it if
- You need white-label client reports and your budget is well under $499 a month
- You want a free plan with clear, published limits
- You want a refund if it does not work out; payments are non-refundable unless Serpstat agrees to an exception
- You need JavaScript rendering in site audits on the Individual plan
- You pull large backlink reports (each report shows at most 10,000 links, even on Agency)
Main features
Competitor and domain analysis
Enter a domain to see its traffic estimate, visibility, organic and paid keywords and backlinks, and find the sites you really compete with in search.
Keyword research
Search a database the vendor puts at more than 8.5 billion keywords across 230 Google country databases, with volume, difficulty and cost per click. Team plans add saved keyword lists and clustering.
PPC research
See which ads competitors run and which paid keywords they bid on, so you can plan a campaign budget around the keywords worth paying for.
Rank Tracker
Checks organic and paid positions daily on desktop and mobile, for your site and its competitors, and can import projects from another rank tracker at no cost.
Site Audit
Crawls a site, sorts technical issues by priority and reruns on a schedule so you can watch the issue count fall. JavaScript rendering starts on the Team plan.
Backlink analysis
Reads Serpstat's own backlink index, introduced in 2023, to show any site's links and referring domains. Each report shows up to 2,000 links on Individual and 10,000 on the higher plans.
AI Visibility
Formerly called LLM Brand Monitor, it checks how ChatGPT, Grok, Gemini and other models mention your brand and competitors, generates prompts for you and tracks changes over time. Team includes 1,500 checks a month and Agency 3,000.
API and integrations
Team and higher plans get API credits for search, backlink, rank tracking and site audit data, an MCP connection for ChatGPT and Claude, and connectors for Google Sheets, Looker Studio, Excel, Airbyte, Python and R.
White-label reports
The Agency plan adds white-label reports, a data engineer consultation and phone support for client work at scale.
Pricing
Prices checked on November 4, 2026, in US dollars. The pricing page shows the yearly rate by default ($50, $100, $169 and $410 a month); the monthly rates are $69, $129, $209 and $499. Extra AI Visibility checks cost $20 per 1,000, with a $40 minimum. Serpstat accepts cards, PayPal and bank transfer, offers invoices on Team and above, and treats payments as non-refundable, though it says it will consider justified requests sent to support.
Individual
$69 / month
Single user, 5 projects, 100 searches a day, 10,000 rank checks and 30,000 audited pages a month, 50,000 export rows; $50 a month billed yearly
Team
$129 / month
3 users, unlimited projects, 500 searches a day, 50,000 rank checks, API, MCP, AI tools, 1,500 AI Visibility checks; $100 a month billed yearly
Team x2
$209 / month
6 users, 1,000 searches a day, 100,000 rank checks, 300,000 audited pages, 1,500 AI Visibility checks; $169 a month billed yearly
Agency
$499 / month
30 users, 5,000 searches a day, 500,000 rank checks, 3,000 AI Visibility checks, white-label reports, phone support; $410 a month billed yearly; no free trial
Reviews
Write a reviewNo reviews yet. If you use Serpstat, yours would be the first.
Alternatives to Serpstat
| Product | Choose it instead if | Starts at |
|---|---|---|
| Semrush | You want a free plan you can keep using and can pay more for a larger suite | Free |
| SE Ranking | You want 2,000 keywords tracked daily on the entry plan and a 14-day free trial | $129 a month (Core), or... |
| WebCEO | You want the best for agencies that want white-label SEO tools on their own domain and a bill that grows with each client site | $32 a month (Solo, bille... |
| SERPed.net | You want white-label reports and a lead-capture audit widget on every plan, from $79 a month | $7 for the first 30 days... |
| SEO PowerSuite | You want unlimited keywords and backlinks for one yearly fee and are fine with desktop apps | Free version with no tim... |
| Ahrefs | You want the best for SEO consultants and in-house teams who need deep backlink and keyword data for competitor research | Free (Ahrefs Free, for s... |
Questions people ask
Does Serpstat have a free trial?
Yes, 7 days on the Individual or Team plan, once per account. You enter a card, Serpstat charges $1 to verify it and returns the money within 5 to 30 minutes. Renewal is switched on automatically, so the plan's price is charged after 7 days unless you turn off Automatic renewal in Settings or Bills.
Is there a free version of Serpstat?
After a cancelled trial, the account switches to a freemium version. Serpstat's pricing page does not list a free plan or say what the free account includes, so treat it as a way to look around rather than a working plan.
How much does Serpstat cost?
On November 4, 2026, Individual costs $69 a month, Team $129, Team x2 $209 and Agency $499 on monthly billing. Paying yearly brings those down to $50, $100, $169 and $410 a month.
Which Serpstat plan is right for a small agency?
Serpstat recommends Team. It adds unlimited projects, three users, the API, shared access, AI tools, batch analysis, scheduled reports and 1,500 AI Visibility checks a month. White-label reports need the Agency plan.
Can I get a refund from Serpstat?
The subscription terms say payments are non-refundable and that unused time does not lead to a refund. Serpstat says it will consider individual requests if they are justified, sent to [email protected].
Who owns Serpstat?
Serpstat started in 2013 at Netpeak, a Ukrainian agency, and launched as a standalone product in 2015. Its founders are Oleg Salamakha and Artem Borodatyuk, it is part of the FRACTAL group, and its privacy policy names Promotions and Development Group Corporation in Wilmington, Delaware, as data controller.
Sources we checked 11
- serpstat.com/page/pricing-plans for plan prices (monthly and yearly from the page data), limits, feature table, AI Visibility, trial, payment methods, FAQ checked November 4, 2026
- serpstat.com for product overview, data figures, countries, PPC and rank tracking features checked November 4, 2026
- serpstat.com/page/about-us for founding year, history, founders, team location, user and database claims checked November 4, 2026
- serpstat.com/help for trial limits, card verification, renewal, freemium account after trial checked November 4, 2026
- serpstat.com/apps for integrations list checked November 4, 2026
- serpstat.com/page/license-agreement for refund and renewal terms checked November 4, 2026
- serpstat.com/users/privacy-policy for data controller name and legal address, support email, chat support checked November 4, 2026
- semrush.com/prices for Semrush free plan for the alternative checked November 4, 2026
- seranking.com/subscription.html for SE Ranking entry-plan tracking and trial for the alternative checked November 4, 2026
- serped.net/plans-and-pricing.php for SERPed.net price for the alternative checked November 4, 2026
- link-assistant.com/pricing.html for SEO PowerSuite license model for the alternative checked November 4, 2026