Ahrefs is one of the most popular SEO and keyword tools for digital marketers. It's biggest strength is that it gives you an accurate picture of your competitors. You can see where you rank in comparison, and what keywords they are using. It also shows you their backlink data.
Ahrefs brings together a set of powerful tools for in-depth SEO analysis. They include a Site Explorer, Keyword Explorer, a Site Audit tool, a Rank Tracker and a Content Explorer.
The software produces detailed reports about your competitors that you can use to hone your SEO strategy. You can see what keywords they are ranking for that you don't have on your site. With a database of more than 3 billion keywords, you can generate long and short tail keywords for any niche.
For backlinks the tool crawls 54 billion pages every quarter hour to make sure that you get fresh data each time. For content, just search a keyword to see which content ranks highest, and all articles where that keyword is mentioned.
Ahrefs provides learning materials and releases new features on a regular basis.