Raven Tools
Free trialBranded SEO and marketing reports for agencies, with site audits, rank tracking and backlink checks.
Best for small agencies that want branded client reports plus audits and rank tracking from one login
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Raven Tools puts a drag-and-drop report builder, a site auditor, a rank tracker and backlink research (using Moz and Majestic metrics) in one web app, from $49 a month or $39 a month paid yearly. It suits an agency that sends monthly reports to a handful of clients and wants them branded with its own logo. The catch is that the product looks quiet: when we checked on November 4, 2026, the newest blog post was from January 2021, and the site still refers to AdWords, Twitter and Google Data Studio. Before you move client work onto it, ask support which data connectors are still kept up to date.
Choose it if
- You send monthly SEO reports to clients and want them under your agency's logo
- You want a site audit, a rank tracker and a backlink checker in the same account as your reports
- You track rankings by zip code or device and want to choose daily, weekly or monthly checks
- You manage two client sites and the $39 a month yearly Small Biz plan covers you
- You want a 7-day trial and only enter a card when you upgrade
Skip it if
- You want a tool that ships new features often; the public blog and product pages haven't changed in years
- You need to track how your brand appears in ChatGPT or Google's AI Overviews, which Raven's pages don't mention
- Your reports lean on GA4, TikTok or other newer data sources, since the reporting page lists older connectors
- You want phone or live chat support; Raven lists email and a help center
- Keyword and backlink data is the main reason you're buying, and you want the largest index you can get
Main features
Drag-and-drop marketing reports
You pick the metrics and sections in a visual editor, save the layout as a template and let Raven build the report each month. Reports carry your logo and branding, so clients see your agency's name.
Site Auditor
Crawls between 1 and 10,000 pages and sorts problems into six groups: visibility, meta, content, links, images and semantic markup. You get a health score out of 100 and can schedule the audit weekly or monthly.
SERP Rank Tracker
Tracks keywords by search engine, location, zip code and device, with on-demand, daily, weekly or monthly checks. The homepage lists Google, Bing, Yahoo, Yandex and Baidu.
Backlink Explorer
Shows up to 50,000 backlinks for a domain, with metrics from Moz and Majestic, and filters by authority, anchor text and link type. You can export up to 10,000 links to CSV.
Link Spy and Link Manager
Link Spy surfaces the sites linking to your competitors. Link Manager keeps your own outreach list, with each link's status, type, anchor text, authority and cost.
Keyword research
Pulls search volume and ad data from Google Keyword Planner and average positions from Search Console if you connect it, for local or global markets.
Competitor domain research
Puts your site's SEO numbers next to a competitor's so you can see where they're ahead on links and keywords.
Social media tools
Schedules posts and reports on Facebook, LinkedIn, YouTube and Twitter accounts from the same login.
Pricing
Prices checked on November 4, 2026, in US dollars. Yearly plans are paid up front. Every account starts with a 7-day free trial, and billing starts when you upgrade. For larger volumes, Raven quotes custom prices by email.
Small Biz
$49 / month
2 domains, 2 users, 1,500 rank checks a month, 50,000 pages crawled a month, 25,000 stored links; $39 a month paid yearly
Start
$109 / month
20 domains, 4 users, 15,000 rank checks a month, 400,000 pages crawled a month, 50,000 stored links; $79 a month paid yearly
Grow
$199 / month
80 domains, 8 users, 20,000 rank checks a month, 2 million pages crawled a month, 75,000 stored links; $139 a month paid yearly
Thrive
$299 / month
160 domains, 20 users, 25,000 rank checks a month, 5 million pages crawled a month, 100,000 stored links; $249 a month paid yearly
Lead
$479 / month
320 domains, 40 users, 30,000 rank checks a month, 7 million pages crawled a month, 150,000 stored links; $399 a month paid yearly
Reviews
Write a reviewNo reviews yet. If you use Raven Tools, yours would be the first.
Alternatives to Raven Tools
| Product | Choose it instead if | Starts at |
|---|---|---|
| SERPed.net | You want scheduled white-label PDF reports, a free-audit widget that collects leads and rank tracking for up to 20 sites on one $79 a month plan | $7 for the first 30 days... |
| AgencyAnalytics | Your client reports need to pull in paid ads and social data alongside SEO | $20 per client a month,... |
| WebCEO | You want the best for agencies that want white-label SEO tools on their own domain and a bill that grows with each client site | $32 a month (Solo, bille... |
| SE Ranking | You want an SEO suite with white-label reports that adds new features regularly | $129 a month (Core), or... |
| SEO PowerSuite | You want the best for SEO consultants and agencies who track a lot of keywords, want one yearly fee with no credit limits and are happy working in desktop apps | Free version with no tim... |
| Semrush | Keyword and competitor data matter more to you than report design, and you have a bigger budget | Free |
Questions people ask
How much does Raven Tools cost?
Plans run from $49 a month (Small Biz, 2 domains) to $479 a month (Lead, 320 domains), as of November 4, 2026. Paying yearly drops the Small Biz plan to $39 a month and the Lead plan to $399 a month, paid up front.
Does Raven Tools have a free trial?
Yes. Every account starts with a 7-day free trial. Raven says you enter your card details when you upgrade, and billing starts then.
Is there a free version of Raven Tools?
No. After the 7-day trial you need a paid plan to keep using it.
Who owns Raven Tools?
Raven Tools is part of TapClicks, Inc., which also owns iSpionage, Megalytic and AdStage. Raven's contact page gives a mailing address in San Jose, California.
Is Raven Tools still being updated?
The app is live and taking signups, but the public blog's newest post is from January 2021, and several product pages still mention AdWords, Twitter and Google Data Studio. Use the trial to check that the connectors you rely on still work, and ask [email protected] about anything missing.
Where does Raven get its backlink data?
The Backlink Explorer uses metrics from Moz and Majestic. It shows up to 50,000 backlinks per domain and exports up to 10,000.
Can I white-label Raven reports?
Yes. Raven's marketing reports can carry your own logo and branding, and you can save report templates that rebuild automatically each month.
Sources we checked 8
- raventools.com/marketing-platform/pricing for plans, prices, limits, trial, yearly saving checked November 4, 2026
- raventools.com for product list, TapClicks ownership, rank tracker search engines checked November 4, 2026
- raventools.com/seo-tools for tool descriptions, rank tracker frequency, keyword data sources checked November 4, 2026
- raventools.com/marketing-reports for report builder, white label, data connectors checked November 4, 2026
- raventools.com/site-auditor for site auditor crawl depth, issue groups, scheduling checked November 4, 2026
- raventools.com/backlink-checker for backlink data sources and limits, link manager checked November 4, 2026
- raventools.com/contact for support email, help center, mailing address checked November 4, 2026
- raventools.com/blog for date of newest blog post checked November 4, 2026