Attio
Free planA CRM for startups and B2B teams that builds itself from your email and calendar.
Best for startups and B2B teams that want a CRM shaped around their own data and inbox
Facts checked November 4, 2026
The short answer
Attio suits young B2B companies whose sales data doesn't fit a standard contacts-and-deals layout: you add your own objects, such as investors or partner accounts, and Attio fills in people and companies from your synced email and calendar. Workflows, AI agents, the API and the MCP server are on every plan, including Free. Call recording, sequences and the deeper reports start on Pro at $79 a seat a month billed yearly, and Plus stops at 10 seats, so the 11th user moves the whole team to Pro. AI work runs on monthly credits whose cost per question varies, so heavy agent use needs watching.
Choose it if
- Your team has three people or fewer and wants a real CRM for free: the Free plan covers 3 seats, 3 objects and 50,000 records
- You track things a standard CRM has no place for, such as investors, partners or product workspaces, and want them as their own objects with relationships between them
- You work from Gmail or Outlook and want Attio to create people and companies from your email and calendar and show how well your team knows each account
- You want AI agents to research, score and route new leads inside the CRM, and you'd rather see the credit cost of each workflow step than pay for a separate tool
- You have a developer on the team: the API, webhooks, App SDK and MCP server are available on every plan
Skip it if
- Your sales team lives on the phone and needs a built-in dialer. Attio records Zoom, Google Meet and Microsoft Teams calls and connects to calling apps such as Aircall, while Close has calling built in
- You have more than 10 users on a tight budget. Plus allows up to 10 seats, so an 11th user means Pro at $79 to $99 a seat a month for everyone
- You want newsletters, landing pages and marketing forms from your CRM vendor. Attio sends sales email (1,000 emails a month on Plus) and leaves marketing campaigns to tools such as HubSpot or Mailchimp
- Your security team requires single sign-on or SCIM and you aren't buying Enterprise, the only plan that includes them
- You need a fixed, predictable AI bill. Ask Attio and agent blocks draw on credits that vary with the model, the amount of data and any web research
Main features
Your own data model
Alongside people, companies and deals you create custom objects, such as investors or partners, with their own attributes and relationships. Free allows 3 objects, Plus 5, Pro 12 and Enterprise unlimited.
Email and calendar sync
Connect Gmail or Outlook and Attio builds contact records from your messages and meetings, logs first and last interactions, and grades how strong your team's connection is with each account. You decide how much of each email teammates can see.
Automatic enrichment
From a company domain Attio adds the description, location, employee count, funding raised and estimated ARR. From an email address it adds a person's name, job title, location and social profiles, and it updates them when they change.
Workflows and AI agents
Build automations from a trigger, logic and actions, including web research, lead scoring and routing agents. Triggers, logic and lookups are free; a block that writes data costs 1 credit, and AI blocks are billed by the tokens they use.
Custom agents and Ask Attio
Describe a job in plain language, pick a model from Claude, GPT or Gemini, and the agent runs it on every record and writes structured fields back. Ask Attio answers questions about your CRM in chat; a meeting prep request costs about 10 to 20 credits.
Call intelligence
On Pro and Enterprise, Attio records Zoom, Google Meet and Microsoft Teams calls, transcribes them in more than 100 languages and links recordings and summaries to the right records.
Sequences
Pro and Enterprise teams can enroll contacts in email sequences when a signal fires, such as a form fill or a new account, and Attio assigns the right sender to each contact automatically.
Reporting
Every plan gets insight reports. Plus adds funnel reports and segmenting, and Pro adds targets, historical attributes and period comparisons, with up to 100 saved reports.
Developer access
The REST API, webhooks, App SDK and MCP server are on every plan, so you can connect Attio to your product data or let Claude and ChatGPT read and update records.
Pricing
US dollar prices per seat, checked November 4, 2026 on Attio's US pricing page. Attio bills every seat, including seats held by pending invites, and also charges in pounds and euros. Extra workspace credits cost $85 a month for 5,000, $150 for 10,000, $330 for 25,000 and $595 for 50,000, or $70, $120, $260 and $475 a month on yearly billing. Eligible startups can apply for up to 80% off.
Free
$0
Up to 3 seats, 3 objects, 50,000 records, 3 reports, 200 emails a month, workflows, AI agents, API and MCP access, 250 workspace credits
Plus
$44 a seat ($35 billed yearly) / month
Up to 10 seats, 5 objects, 250,000 records, 15 reports, 1,000 emails a month, private lists, funnel reports, basic permissions, 1,500 workspace credits
Pro
$99 a seat ($79 billed yearly) / month
Unlimited seats, 12 objects, 1 million records, 100 reports, unlimited email, call intelligence, sequences, advanced permissions, priority support, 10,000 workspace credits
Enterprise
Custom / year
Unlimited objects and teams, custom record limits, SSO, SCIM, controls to limit CSV exports, 2,500 seat credits
Reviews
Write a reviewNo reviews yet. If you use Attio, yours would be the first.
Alternatives to Attio
| Product | Choose it instead if | Starts at |
|---|---|---|
| HubSpot | You want marketing email, forms and landing pages from the same vendor as your CRM | Free |
| Pipedrive | Your team works from a visual deal pipeline and doesn't need custom objects | |
| Close | Your reps sell by phone and text and need calling built into the CRM | $9 a month for one user,... |
| Salesforce | You run a large sales organization that needs deep admin controls and an established partner network | Free (Free Suite, 2 user... |
| Zoho CRM | You already use other Zoho business apps and want your CRM from the same vendor | Free for up to 3 users |
Questions people ask
How much does Attio cost?
Attio has a free plan for up to 3 seats. Plus costs $44 a seat a month, or $35 billed yearly, and Pro costs $99 a seat a month, or $79 billed yearly. Enterprise is priced by quote and billed yearly. Prices were checked on November 4, 2026.
Is Attio really free?
Yes, for small teams. The Free plan covers up to 3 seats, 3 objects, 50,000 records, 3 reports and 200 emails a month, and it includes workflows, AI agents and API access with 250 workspace credits a month. Call intelligence, sequences and permission controls need a paid plan.
Does Attio have a free trial?
New workspaces get a 14-day trial of the Pro plan with no credit card required. When it ends, an admin picks any plan, including Free, so you don't lose the workspace if you decide not to pay.
How do Attio credits work?
There are two pools. Seat credits are personal and only pay for Ask Attio; workspace credits are shared and pay for workflows and AI features. Each month Free includes 250 workspace credits, Plus 1,500 and Pro 10,000, and admins can cap how much Ask Attio may take from the shared pool.
What is the difference between Attio Plus and Pro?
Plus is for a single team of up to 10 seats, with 5 objects, 250,000 records and 1,000 emails a month. Pro removes the seat cap and adds call intelligence, sequences, advanced permissions, up to 10 teams, historical reporting and priority support, with 12 objects and 1 million records.
Can I move to Attio from Salesforce or HubSpot?
Attio's site lists imports from Salesforce, HubSpot, Pipedrive, Zoho, Excel and CSV files. Paid plans can also ask Attio's sales team about its migration service, which has no published price.
Does Attio have a mobile app?
Yes. Attio has iOS and Android apps, a macOS desktop app for Apple Silicon and Intel, a Google Chrome extension that works in Gmail, and a Slack app.
Sources we checked 14
- attio.com/pricing/usd for US dollar plan prices, yearly discount, seats, objects, records, reports, email limits, credits and add-on credit prices, features by plan, support by plan, trial, payment methods, startup discount checked November 4, 2026
- attio.com/pricing for confirmed the default pricing page redirects to euro prices from a European connection checked November 4, 2026
- attio.com/help/reference/workspace-settings-billing/billing-and-payments for per-seat billing including pending invites, USD/GBP/EUR billing, 14-day Pro trial and downgrade to Free, upgrade and downgrade timing checked November 4, 2026
- attio.com/help/reference/workspace-settings-billing/manage-workspace-and-seat-credits for credit types, credits by plan, Ask Attio example costs, workflow block credit costs, admin limits checked November 4, 2026
- attio.com for product description, agents, import sources and app links in the footer checked November 4, 2026
- attio.com/apps for app directory (about 290 app pages counted), Zapier, Slack, Chrome extension, ChatGPT, Claude and MCP apps checked November 4, 2026
- attio.com/download for macOS, iOS, Android, Chrome extension and Slack apps checked November 4, 2026
- attio.com/careers for headquarters in London, 190+ team members, offices across Europe and the US checked November 4, 2026
- attio.com/platform/workflows for workflow agents (scoring, routing, research, briefing) checked November 4, 2026
- attio.com/platform/custom-agents for custom agents and model choice (Claude, GPT, Gemini) checked November 4, 2026
- attio.com/platform/call-intelligence for Zoom, Google Meet and Teams recording, transcripts in 100+ languages checked November 4, 2026
- attio.com/platform/sequences for signal-based enrollment and sender assignment checked November 4, 2026
- attio.com/platform/reporting for report types, goal lines, historical comparisons checked November 4, 2026
- attio.com/platform/enrichment for company and people enrichment fields, connection strength checked November 4, 2026