Salesforce is email marketing and CRM software. It brings together all aspects of marketing, making it easy to create and run campaigns. For each customer you can see marketing, sales and service on one dashboard.
The software has a strong analytics module. You can segment your contact list and understand your leads. This way you can send them content that helps convert them.
Salesforce boasts some pretty impressive results. According to them, customers report an average 27% increase in revenues and 32% in lead conversion. There is also an marked increase in customer satisfaction.