Metrilo
Free trialStore analytics, a customer database and retention email for Shopify, WooCommerce and Magento brands.
Best for Shopify, WooCommerce and Magento stores that want revenue, product and repeat-purchase reports without building them in Google Analytics
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Metrilo suits an established online store that wants to see which channels, products and customers bring in money, then email those customers from the same place. Setup on Shopify or WooCommerce takes minutes and pulls in your order history from day one. It costs a lot for what you get: analytics alone is $199 a month, the customer database starts on Pro at $379, and email needs Premium from $599. Stores that mainly want email and segmentation will pay far less with Klaviyo or Omnisend, both of which have free plans.
Choose it if
- You run a Shopify, WooCommerce or Magento store and want revenue broken down by channel, campaign, coupon and device without setting up Google Analytics reports yourself
- You care most about repeat customers and want cohort reports, lifetime value and order frequency in one dashboard
- You want ready-made customer segments such as idle high spenders, frequent buyers and cart abandoners, plus your own tags, to target with email
- You have no developer: on Shopify and WooCommerce the plugin installs in about five minutes and imports your full order history
- You'd like to test everything for two weeks first: the 14-day trial includes all features and doesn't ask for a card
Skip it if
- You're a small store watching costs. The cheapest plan is $199 a month and covers analytics only, while email marketing starts at $599 a month on Premium
- Your shop runs on BigCommerce, Wix, Squarespace or a custom build and you have no developer. Metrilo has official plugins for Shopify, WooCommerce and Magento only; anything else needs its custom integration code
- You want one tool for every store email. Metrilo's own FAQ says its email can't send automatic receipts or shipping updates
- You need SMS, push notifications or a long list of app integrations. Metrilo's help center lists only Privy, MailMunch and Sumo as connected tools
- You sell B2B through a sales team and need deals, pipelines and tasks. Metrilo is a customer database for shoppers, so a sales CRM such as Pipedrive fits better
Main features
Store dashboard and revenue reports
A live dashboard tracks your store's sales and main figures as they happen. Ready-made reports split revenue by marketing channel, campaign, coupon and device, so you can see which sources pay for themselves.
Conversion funnels
Preset product, content and cart funnels map how shoppers move from a visit to an order and show where they drop off, without you building the steps yourself.
Product reports
For each product you see views, purchases and abandon rates, plus reports on which products customers buy together.
Growth Assistant
Included from Essential, the Assistant scans your store data on its own and suggests where performance could improve, so you don't have to go looking through every report.
Customer database and segments
From Pro, every shopper gets a profile with sessions, products viewed, orders and lifetime spend. More than 30 filters, such as last order date, revenue and coupon use, build segments like cart abandoners or idle high spenders, and you can add your own tags and notes.
Retention analysis
Also from Pro, cohort reports compare groups of customers by when they first bought, so you can see whether repeat purchases and lifetime value are improving.
Email marketing and cart recovery
On Premium you send newsletters and one-to-one emails and set up automations triggered by more than 20 customer actions, including welcome series, win-backs, replenishment reminders and abandoned cart emails that show the products left behind.
Feedback emails
Automated emails ask customers for ratings and comments after a purchase, and each answer is tied to the order it came from so you can follow up with unhappy buyers.
Historical data import
The Shopify plugin imports your past customers and orders automatically, and WooCommerce and Magento stores switch it on in the plugin, so reports start from the first day of your store rather than the day you installed Metrilo.
Pricing
Prices in dollars from metrilo.com/pricing, checked November 4, 2026. Yearly billing is paid up front: $1,990 for Essential, $3,790 for Pro and from $5,990 for Premium. Premium is quoted on the average number of first-time buyers your store gets each month over the last three months, so larger stores pay more. Metrilo offers a full refund within 30 days.
Essential
$199 ($165 a month billed yearly) / month
Growth Assistant suggestions, live dashboard, marketing and revenue reports, product reports and conversion funnels
Pro
$379 ($315 a month billed yearly) / month
Everything in Essential plus the ecommerce CRM (customer database, profiles, 30+ filters and segments) and retention analysis with cohorts and lifetime metrics
Premium
From $599 (from $499 a month billed yearly) / month
Everything in Pro plus email marketing: manual and automated emails, cart recovery, customer feedback emails, drag-and-drop editor and templates
Reviews
Write a reviewNo reviews yet. If you use Metrilo, yours would be the first.
Alternatives to Metrilo
| Product | Choose it instead if | Starts at |
|---|---|---|
| Klaviyo | Email, text and push messages matter more than analytics and you want a free plan to start | Free |
| Omnisend | You want ecommerce email, text and web push with a free plan, at a fraction of Metrilo's Premium price | Free |
| Brevo | You want email, SMS and a contact CRM from Metrilo's partner company, starting free | Free |
| HubSpot | You need a full CRM with sales pipelines and marketing tools as well as store data | Free |
| Platformly | You want each store sale tied to the email, link or traffic source behind it, with email, SMS, automations and a CRM pipeline in the same account |
Questions people ask
How much does Metrilo cost?
Essential costs $199 a month, Pro $379 a month and Premium starts at $599 a month when billed monthly. Paying yearly brings these to $165, $315 and from $499 a month. Premium is priced on how many first-time buyers your store gets each month. Prices were checked on November 4, 2026.
Does Metrilo have a free plan?
No. Metrilo has a 14-day free trial with every feature switched on and no credit card required. After that you pick a paid plan, and Metrilo offers a full refund within 30 days.
Which ecommerce platforms does Metrilo work with?
Metrilo has official plugins for Shopify, WooCommerce and Magento. Shopify and WooCommerce stores can install it without a developer, while Magento may need some technical help. Other stores can connect through Metrilo's custom integration code on GitHub.
Can Metrilo replace my email marketing tool?
For marketing email, yes, on the Premium plan: it sends newsletters, automated flows, cart recovery and feedback emails with a drag-and-drop editor. It can't send order receipts or shipping notifications, so your store platform still handles those. You can import existing contacts from a CSV file.
Is Metrilo owned by Brevo?
Metrilo's homepage says it has joined forces with Brevo, the email and CRM company formerly called Sendinblue, but its own site doesn't describe the terms of the deal. Metrilo is still sold under its own name, with its own plans and pricing.
Will Metrilo slow down my store?
Metrilo says no: it collects data asynchronously, so its tracking doesn't add load to your pages while shoppers browse.
Sources we checked 10
- metrilo.com/pricing for plan prices, yearly totals and savings, plan contents, Premium pricing basis, 14-day trial with no card, no free plan, 30-day refund checked November 4, 2026
- metrilo.com for product description, modules, Shopify/WooCommerce/Magento plugins, Brevo banner, Metrilo Ltd. name checked November 4, 2026
- metrilo.com/company for founded April 2014, funding history, Boston office, Shopify App Store listing in 2017 checked November 4, 2026
- metrilo.com/impressum for legal entities Metrilo, Inc. (San Francisco) and Metrilo LTD (Sofia) checked November 4, 2026
- metrilo.com/contacts for support by email, office addresses checked November 4, 2026
- metrilo.com/faq for five-minute install, developer needs by platform, historical data import, connected tools, site speed, CSV import, email limits on receipts and shipping checked November 4, 2026
- metrilo.com/ecommerce-analytics for dashboard, revenue breakdowns, funnels, product reports, Assistant checked November 4, 2026
- metrilo.com/ecommerce-crm for customer profiles, 30+ filters, segments, tags and notes checked November 4, 2026
- metrilo.com/email-marketing for 20+ automation triggers, cart recovery, feedback emails checked November 4, 2026
- docs.metrilo.com/en/collections/57674-integrations for Privy, MailMunch and Sumo integrations checked November 4, 2026