Zoho CRM
Free planSales CRM with workflows, forecasting and AI for small and midsize teams.
Best for small and midsize sales teams that want deep customization at a per-user price below the big names
Facts checked November 4, 2026
The short answer
Zoho CRM suits small and midsize sales teams that want leads, deals, workflows, telephony and forecasting in one place, and who will spend time setting it up. It has a free edition for 3 users and paid editions from $14 per user a month billed yearly, with quotes, inventory and process blueprints arriving on Professional at $23. The number of editions, modules and settings makes it slower to learn than a pipeline-first tool, and the support included with paid plans covers 8 hours a day, 5 days a week unless you pay extra.
Choose it if
- You have up to 3 people and want a free CRM with workflow automation, mobile apps and API access
- You already use other Zoho apps such as Zoho Desk, Campaigns or Forms and want them sharing one customer record
- You need quotes with pricing rules (CPQ), inventory and purchase orders inside the CRM for $23 per user a month, billed yearly
- You store patient or health data and need HIPAA compliance on an entry-level paid edition
- Your team works in a language other than English; Zoho CRM is available in 28 languages
Skip it if
- You want a CRM your team can start using the same afternoon without an admin; Pipedrive or Zoho's own Bigin are simpler
- You need round-the-clock support without paying extra: 24/7 support costs 25% of your yearly subscription and needs at least 50 licenses
- You want newsletters, landing pages and the CRM in one product; Zoho sells Campaigns and LandingPage as separate apps or in bundles
- You need territory management, approval processes or a developer sandbox on a tight budget, since those start on Enterprise at $40 per user a month
- You plan to export your data often on the free edition, which allows 10 exports
Main features
Workflow rules and assignment
Set rules that route each new lead to the right rep, update fields when a deal closes or send a follow-up email. The free edition includes workflow automation.
Cadences
Standard and up can run multichannel follow-up sequences, so a rep's next touch with a lead happens on schedule without a reminder.
Blueprint process management
From Professional, you draw your sales process step by step and the CRM makes reps complete each stage's required actions before a deal moves on.
Zia AI
Professional predicts how likely a lead is to convert, a deal to close or a customer to leave. Enterprise adds Zia as an assistant that gives insights, forecasts and suggestions, and Zoho also lists AI agents that take on sales tasks.
Quotes, CPQ and inventory
Professional adds price rules for quotes plus invoices, sales orders, purchase orders, products and vendors, so you can quote and bill from the same record.
Built-in telephony
From Standard, reps can make, receive and log sales calls inside Zoho CRM instead of switching to a separate phone app.
Canvas
A drag-and-drop editor for changing how record pages look, so a team can put the fields it uses most at the top.
Territory and multi-team management
Enterprise assigns leads, contacts and accounts by product line, region or industry, and gives each manager a live view of their own team's pipeline.
Developer platform
A REST API on every edition, plus custom functions in Deluge, Java, Node.js or Python, widgets and a sandbox for testing changes on Enterprise.
Mobile apps
iOS and Android apps, included on the free edition, with a business card scanner and mobile reports.
Pricing
US dollar prices checked November 4, 2026, per user per month. Zoho says yearly billing saves up to 34%. Local taxes such as VAT are added on top. Classic support is included with paid editions; Premium support (24 hours, 5 days a week) costs 20% of your subscription and Enterprise support (24/7) costs 25% of your yearly subscription with at least 50 user licenses.
Free
$0
3 users, contacts, leads and deals, workflow automation, 10 email templates, 10 data exports, 5,000 API calls a day, standard reports, mobile apps
Standard
$14 / user a month, billed yearly ($20 billed monthly)
Mass email, built-in telephony, multiple pipelines, web forms, forecasting, cadences, custom modules, HIPAA compliance, Gmail, Outlook, Slack, Zoom and Teams integrations
Professional
$23 / user a month, billed yearly ($35 billed monthly)
Everything in Standard plus process blueprints, CPQ, inventory, predictive scoring, unlimited reports, customer portals and Google Ads integration
Enterprise
$40 / user a month, billed yearly ($50 billed monthly)
Everything in Professional plus the Zia AI assistant, multi-team and territory management, approval processes, custom functions, developer sandbox, field-level encryption and QuickBooks integration
Ultimate
$52 / user a month, billed yearly ($65 billed monthly)
Everything in Enterprise plus higher limits, consulting, migration help, QuickML calls for custom models and data preparation tools
Reviews
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Alternatives to Zoho CRM
| Product | Choose it instead if | Starts at |
|---|---|---|
| HubSpot | You want marketing email, forms and the CRM from one vendor in one account | Free |
| Pipedrive | Your team mainly needs a visual deal pipeline and you want less setup | |
| Salesforce | You're a large company that needs the widest pool of admins, consultants and add-ons | Free (Free Suite, 2 user... |
| Freshsales | You already use Freshdesk and want sales and support from the same vendor | $9 a user a month, bille... |
Questions people ask
Is Zoho CRM free?
Yes, Zoho CRM has a free edition for up to 3 users. It covers contacts, leads, deals, tasks, workflow automation, standard reports, the API at 5,000 calls a day and the mobile apps. Limits include 10 custom email templates and 10 data exports.
How much does Zoho CRM cost?
As of November 4, 2026, paid editions cost $14 (Standard), $23 (Professional), $40 (Enterprise) and $52 (Ultimate) per user a month when billed yearly. Billed monthly, they cost $20, $35, $50 and $65. Taxes are extra.
How long is the Zoho CRM free trial?
Zoho offers a 15-day free trial of its paid editions. You can also skip the trial and start on the free edition for up to 3 users.
What is the difference between Zoho CRM and Bigin?
Bigin is Zoho's simpler CRM for small businesses moving off spreadsheets, with pipelines, email and calendar sync, telephony, appointment booking and payment collection. Zoho CRM adds the deeper tools: blueprints, CPQ, inventory, territories, AI predictions and a developer platform. Small teams that only need a pipeline will find Bigin quicker to set up.
Does Zoho CRM work with Gmail and Outlook?
Yes. From Standard, Zoho CRM connects to Gmail, Outlook and Zoho Mail so you can send and log emails from the CRM. Standard also integrates Slack, Zoom and Microsoft Teams, and Enterprise adds QuickBooks sync.
What support comes with Zoho CRM?
Paid editions include Classic support by email, phone, chat or remote session, 8 hours a day, 5 days a week, with a first reply within 8 hours. Premium support runs 24 hours, 5 days a week and costs 20% of your subscription. Enterprise support is 24/7 with a one-hour first response, at 25% of your yearly subscription and a minimum of 50 licenses.
Do I have to sign a long contract?
No. Zoho CRM bills monthly or yearly with no contract, and you can change editions from the subscription page. Yearly billing costs less, saving up to 34%.
Who makes Zoho CRM?
Zoho Corporation, a privately held company that began as AdventNet in New Jersey in 1996 and took the Zoho name in 2009. Zoho CRM launched in 2005, and Zoho says more than 250,000 businesses use it.
Sources we checked 10
- zoho.com/crm/zohocrm-pricing.html for editions, features per edition, free edition limits, yearly saving, languages, billing and contracts, 250,000+ businesses, support included checked November 4, 2026
- zohowebstatic.com/sites/zweb/json/pricing/crm-pricing-val.json for US dollar monthly and yearly prices for each edition (the price data the pricing page loads) checked November 4, 2026
- zoho.com/crm/zohocrm-pricing-enterprise.html for Enterprise price in US dollars, $40 yearly and $50 monthly, confirming the price data checked November 4, 2026
- zoho.com/en-us/crm/zohocrm-pricing.html for free edition for 3 users, Classic support, live chat hours checked November 4, 2026
- zoho.com/crm/signup.html for 15-day free trial checked November 4, 2026
- zoho.com/crm/support-plans.html for Classic, Premium and Enterprise support hours, response times and prices checked November 4, 2026
- zoho.com/crm/features.html for feature areas, Canvas, developer platform languages, mobile apps checked November 4, 2026
- zoho.com/crm/integrations.html for 1,100+ integrations checked November 4, 2026
- zoho.com/aboutus.html for founded as AdventNet in 1996, renamed Zoho Corporation in 2009, Zoho CRM launched 2005, privately held checked November 4, 2026
- zoho.com/contactus.html for office list (no office labelled as headquarters) checked November 4, 2026