Pipedrive
Free trialA sales CRM built around a drag-and-drop deal pipeline, for small and midsize teams that sell by follow-up.
Best for small and midsize sales teams that want a clear deal pipeline their reps will keep up to date
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Pipedrive suits teams whose sales process is a series of stages and follow-ups: you drag deals between columns, Pipedrive reminds you of the next activity, and its AI assistant Nova is included on every plan. The entry Lite plan leaves out email sync and automations, so most teams will need Growth or higher. Lead capture, documents and project tracking come as paid add-ons below Premium, and email campaigns are an add-on on every plan, so the real cost climbs faster than the plan price suggests.
Choose it if
- Your reps work deals through clear stages and you want a visual pipeline they can update by dragging cards
- You want every deal to have a next activity, with Pipedrive marking deals that have gone quiet so they don't slip out of view
- You'd like an AI assistant without paying extra: Nova, which prepares call briefs, transcribes calls and drafts CRM updates, is in every plan
- You need to connect other tools: Pipedrive's marketplace lists more than 500 apps, and there's an open API and webhooks
- You want to try it properly before paying: the free trial runs 14 days and doesn't need a credit card
Skip it if
- You want a free CRM. Pipedrive has no free plan, while HubSpot and Zoho CRM both have one
- You plan to stay on the cheapest plan. Lite has no email sync, automations or sequences; those start on Growth
- You need email marketing, lead forms and contracts without add-on fees. Campaigns is an add-on on every plan, and LeadBooster, Smart Docs and Projects cost extra on Lite and Growth
- You want phone support on a mid-tier plan. Lite gets only the chatbot and tutorials, Growth adds live chat, and phone support starts on Premium
- Your team sells mainly by phone and wants a built-in dialer with calling credits as part of the plan. Close is built around calling
Main features
Visual sales pipeline
Deals sit in columns for each stage, and you drag them forward as they progress. You can run several pipelines, set your own stages and have Pipedrive mark deals that have gone too long without activity.
Activities and reminders
Calls, meetings and tasks attach to deals and contacts, so each rep sees what's due next. On the iOS and Android apps a Focus view lists the day's tasks, and calls you make from your phone are tracked automatically.
Nova AI assistant
Included on every plan, Nova prepares a brief from a deal's history before a call, transcribes the call and drafts the CRM updates for you to review. AI report creation builds reports from a typed request.
Email sync and sequences
From Growth, you connect your mailbox so emails log against the right deal, and sequences send a series of follow-ups for you. Premium adds AI email drafting and summaries plus a shared team inbox.
Workflow automations
Growth allows 50 automations with if/else conditions, rising to 150 on Premium and 250 on Ultimate. Each path can hold up to 10 actions and 10 delays, enough for routine steps such as creating a follow-up task when a deal changes stage.
Insights and forecasting
Every plan has report building, and Growth adds a forecast view of expected revenue by period. Premium adds multiple dashboards and reports on custom fields.
LeadBooster
Pipedrive's lead generation add-on, a set of four tools for capturing and finding new leads. It's included on Premium and Ultimate and sold separately on Lite and Growth.
Smart Docs and Projects
Smart Docs creates shareable documents and templates that show you when a buyer opens them, and Premium adds contracts with e-signatures. Projects organizes tasks and teamwork for each project. Both are included from Premium and cost extra below it.
Marketplace and API
More than 500 apps connect through the Pipedrive Marketplace, including Zapier, Xero, Trello and Zoom, and developers get an open API and webhooks.
Pricing
Checked November 4, 2026. Pipedrive's English pricing page refused our connection and its European pricing page shows only euro prices, so US dollar prices aren't listed here; check pipedrive.com/en/pricing before you buy. Plans are priced per seat. Campaigns and Web Visitors are separate add-ons on every plan, and LeadBooster, Smart Docs and Projects are add-ons on Lite and Growth. Plan limits come from Pipedrive's knowledge base (updated September 3, 2026).
Lite
/ month
Per seat: pipelines, 2,500 leads and deals per seat, 30 custom fields, 15 reports per user, AI report creation, Nova, chatbot support; no email sync or automations
Growth
/ month
Per seat: email sync (1 account per user), 50 automations, 5 sequences, forecast view, 5,000 leads and deals per seat, 100 custom fields, live chat support
Premium
/ month
Per seat: LeadBooster, Smart Docs and Projects included, AI email writing and summaries, permission sets and visibility groups, multiple dashboards, 150 automations, 100 enrichment credits, phone support
Ultimate
/ month
Per seat: security rules and alerts, 500 enrichment credits, 250 automations, 50 sequences, 5 shared team inboxes, 20,000 leads and deals per seat
Reviews
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Alternatives to Pipedrive
| Product | Choose it instead if | Starts at |
|---|---|---|
| HubSpot | You want to start on a free CRM and add marketing email and forms from the same vendor | Free |
| Salesflare | You sell B2B and want the CRM to fill itself in from your email, calendar and LinkedIn | $29 a user a month, bill... |
| Salesforce | You want the best for companies whose sales teams already run on Salesforce CRM | Free (Free Suite, 2 user... |
| Close | Your reps live on the phone and need calling and texting built in | $9 a month for one user,... |
| Agile CRM | You want the best for small businesses that want contacts, email automation and support tickets in one low-cost account | |
| Zoho CRM | You want a free plan for up to 3 users or already use other Zoho apps | Free for up to 3 users |
Questions people ask
How much does Pipedrive cost?
Pipedrive charges per seat on four plans: Lite, Growth, Premium and Ultimate, billed monthly or yearly. On November 4, 2026 its European pricing page listed €14, €39, €59 and €79 a seat a month billed yearly, before VAT. We couldn't load the US dollar prices, so check Pipedrive's pricing page before you buy.
Does Pipedrive have a free plan?
No. Pipedrive offers a 14-day free trial that doesn't need a credit card. If you want a CRM you can use for free indefinitely, look at HubSpot or Zoho CRM.
What happened to Pipedrive's Essential, Advanced and Professional plans?
Pipedrive replaced them in July 2025 with Lite, Growth, Premium and Ultimate. Its knowledge base still lists the old plans' limits for customers who stayed on them, and Pipedrive said many customers would get more features at the same cost by moving to a new plan.
Which Pipedrive plan do I need for email automation?
Growth. Lite has no email sync, automations or sequences. Growth includes one synced mailbox per user, 50 automations and 5 sequences, and Premium raises those limits and adds AI email writing.
Is Pipedrive's AI included in the price?
Nova, Pipedrive's AI assistant for call briefs, transcription and CRM updates, is included on every plan at no extra cost, and so is AI report creation. AI email writing and summaries need Premium or Ultimate.
Does Pipedrive have a mobile app?
Yes, for iOS and Android. The apps show your leads, contacts and deals, let you schedule activities while offline and track calls you make from your phone.
Are there limits on contacts in Pipedrive?
Pipedrive sets no limit on contacts. It does cap leads and deals per seat (2,500 on Lite up to 20,000 on Ultimate, with a ceiling of 300,000), along with custom fields, reports and automations by plan.
Sources we checked 8
- pipedrive.com/en/pricing for attempted for US dollar prices; returned 403 Forbidden from our server checked November 4, 2026
- pipedrive.com/de/pricing for plan names, euro prices billed yearly, add-on names, VAT note, monthly and yearly billing checked November 4, 2026
- support.pipedrive.com/en/article/what-features-do-the-pipedrive-plans-have for features by plan, add-ons by plan, support channels by plan checked November 4, 2026
- support.pipedrive.com/en/article/usage-limits-in-pipedrive for leads and deals, custom fields, reports, automations, sequences, email sync, enrichment and contact limits checked November 4, 2026
- pipedrive.com/en/newsroom/pipedrive-launches-smart-prospecting-toolkit-pulse-and-revamps-plans-to-help-businesses-focus-prioritize-and-grow for July 15, 2025 plan change to Lite, Growth, Premium and Ultimate checked November 4, 2026
- pipedrive.com/en/about for founded in Estonia in 2010, New York headquarters, offices, 100,000+ companies, Vista Equity Partners backing checked November 4, 2026
- pipedrive.com/en/features for Nova, AI reporting, LeadBooster, Smart Docs, Projects, mobile apps, 500+ marketplace apps, API and webhooks checked November 4, 2026
- pipedrive.com/de for 14-day trial with no credit card, Nova included in all plans, iOS and Android apps, marketplace examples checked November 4, 2026