Marketo is email marketing software with a unique additional benefit: you can use it to score leads and find out which ones are more likely to convert. This way you can focus on your most profitable contacts.
You can use this software to generate emails pretty quickly thanks to a library of templates and a drag-and-drop editor.
Instead of building assets like landing pages and online forms from scratch you can use the clone feature to recreate them in minutes.
With Marketo you can see exactly how much you spend on each marketing channel and how it relates to revenues.