Marketing Cloud Account Engagement
Salesforce's B2B marketing automation that nurtures and scores leads, then hands them to sales in Salesforce.
Best for B2B teams whose sales reps already work in Salesforce
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Marketing Cloud Account Engagement is the product Salesforce used to sell as Pardot. It runs on Salesforce CRM, so a rep opening a lead or contact sees which emails that person opened, which forms they filled in and which pages they visited. Editions start at $1,250 a month for 10,000 contacts on a yearly contract, and the step up to Plus+ at $2,750 adds multi-touch attribution, account scoring and unlimited forms and landing pages. The newer AI, SMS and WhatsApp features from Marketing Cloud Next run on usage credits, so budget for more than the edition price. If your company doesn't use Salesforce, look elsewhere.
Choose it if
- Your sales team already works in Salesforce and wants marketing activity on the lead, contact and opportunity records it uses every day
- You want every lead scored on engagement and graded on fit before sales calls them
- You run account-based marketing and want scores rolled up to the account, which Plus+ and higher editions include
- You market several brands or regions and need them kept apart; Advanced+ includes 2 business units and Premium+ includes 5
- You want reps sending marketing-approved emails and getting alerts when a prospect engages, through the Sales Emails and Alerts add-on
Skip it if
- Your company doesn't run on Salesforce; Adobe Marketo Engage also syncs with Microsoft Dynamics, and HubSpot comes with its own CRM
- You can't commit to a yearly contract of at least $15,000, which is Growth+ at $1,250 a month for 12 months
- You have a big list and a modest budget; each edition below Premium+ includes 10,000 contacts, and more cost $100 a month per 10,000
- You want texting included; SMS and WhatsApp are add-ons on every edition, with credits from $10 per 1,000
- You sell to consumers through an online store; Klaviyo is built around shopper data
Main features
Built on Salesforce records
Account Engagement works with Salesforce leads, contacts and opportunities, and Engagement History dashboards show reps what each prospect and account opened, clicked and downloaded. Growth+ includes 5 of these dashboards and the higher editions 10 or 20.
Engagement programs and automation rules
Build multi-step nurture programs that branch on what a prospect does, and set automation rules that act when a prospect meets your criteria. Growth+ includes 50 automation rules, Plus+ 100 and the top two editions 150.
Lead scoring and grading
Every edition scores prospects on engagement and grades them on fit. Plus+ adds several scoring categories and rule-based account scoring, and Advanced+ adds Einstein lead and behavior scoring.
Forms, landing pages and tests
Capture prospects with forms, form handlers for forms you already have, and landing pages, with multivariate landing page tests and email A/B tests on every edition. Growth+ caps forms, form handlers and landing pages at 50 each.
Agentforce Campaign Creation
Describe a campaign in plain language and Agentforce drafts the brief, emails and audience segments. It comes with every edition through Account Engagement+.
Einstein content and send times
Einstein writes draft copy for emails, landing pages and texts and picks send times for each prospect on every edition. Plus+ adds Einstein Engagement Frequency.
ROI reporting and attribution
ROI reporting is on every edition. Plus+ adds multi-touch attribution models and B2B Marketing Analytics, and Advanced+ adds Einstein Campaign Insights.
Business units and sandboxes
Advanced+ includes 2 business units and 2 developer sandboxes, so separate brands or regions keep their own prospects and assets and you can test changes before they go live. Premium+ includes 5 of each.
Sales Emails and Alerts
An add-on at $50 a user a month that gives reps marketing-approved email templates and real-time alerts when one of their prospects engages.
Competitor and SEO keyword monitoring
Track competitors' sites and the search keywords you care about from inside Account Engagement, from 10 competitors and 100 keywords on Growth+ up to 100 competitors and 1,000 keywords on Advanced+ and Premium+.
Pricing
Salesforce's prices in US dollars per Salesforce org a month, all on an annual contract, checked November 4, 2026. Extra contacts cost $100 a month per 10,000. Sales Emails and Alerts is $50 a user a month, B2B Marketing Analytics Plus is listed at $3,000 a user a month, and SMS and WhatsApp credits start at $10 per 1,000 (SMS also needs a setup and a leased short code). On Growth+, Advanced Dynamic Content and Advanced Email Analytics cost $400 a month each; on Plus+, a dedicated IP is $500 a month and custom object integration $400 a month. Marketing Cloud Next features such as Agentforce campaigns use Einstein, messaging and Data 360 credits, and you buy more once you pass the ones Salesforce Foundations includes.
Growth+
$1,250 / month, billed yearly
10,000 contacts, 50 forms, 50 landing pages, 50 automation rules, engagement programs, lead scoring and grading, Marketing Cloud Next Growth Edition
Plus+
$2,750 / month, billed yearly
10,000 contacts, unlimited forms and landing pages, 100 automation rules, multi-touch attribution, account scoring, B2B Marketing Analytics for 5 users, Marketing Cloud Next Advanced Edition
Advanced+
$4,400 / month, billed yearly
10,000 contacts, 150 automation rules, 2 business units, 2 developer sandboxes, a dedicated IP address, Einstein lead and behavior scoring, custom user roles
Premium+
$15,000 / month, billed yearly
75,000 contacts, 5 business units, 5 developer sandboxes, Premier Success, B2B Marketing Analytics Plus for 5 users, your own encryption key
Reviews
Write a reviewNo reviews yet. If you use Marketing Cloud Account Engagement, yours would be the first.
Alternatives to Marketing Cloud Account Engagement
| Product | Choose it instead if | Starts at |
|---|---|---|
| Adobe Marketo Engage | Your sales team uses Microsoft Dynamics, or you want webinars and website chat inside your marketing automation | |
| HubSpot | You don't use Salesforce and want marketing tools that come with their own CRM and a free starting point | Free |
| Salesforce | You're a small business that wants Salesforce's CRM with email campaigns built in, through Starter Suite | Free (Free Suite, 2 user... |
| ActiveCampaign | You want email automation you can buy online and try for 14 days before you pay | $15 a month for 1,000 co... |
| Platformly | You don't use Salesforce and want email, automations and a CRM with sales pipelines in one account, with each sale credited to the email, link or source that brought it in |
Questions people ask
How much does Marketing Cloud Account Engagement cost?
As of November 4, 2026, Growth+ costs $1,250 a month, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000, each per Salesforce org and billed yearly on an annual contract. The first three include 10,000 contacts and Premium+ includes 75,000. Extra contacts cost $100 a month per 10,000.
Is there a free trial?
Salesforce's pricing page doesn't offer one. It asks you to request a call, and every edition needs an annual contract, so plan on a demo and a quote before you can use it.
Is Account Engagement being discontinued?
No. Salesforce says it has no end-of-life, end-of-sale or end-of-roadmap plans for Marketing Cloud Account Engagement. Existing customers get Marketing Cloud Next features through Account Engagement+ without migrating to a new product.
What is Account Engagement+?
It is how Account Engagement customers reach Marketing Cloud Next. Growth customers get Marketing Cloud Next Growth Edition, and Plus, Advanced and Premium customers get Advanced Edition, which brings Agentforce campaigns, native SMS and WhatsApp, and wider personalization. Those features use Einstein, messaging and Data 360 credits, and you pay for more once you go past the included amount.
Do I need Salesforce to use Account Engagement?
Account Engagement is built on Salesforce CRM and priced per Salesforce org, so it makes the most sense when your sales team already uses Salesforce. If you don't, ask Salesforce what you'd need to buy alongside it before you compare it with tools that come with their own CRM.
Is Account Engagement better than Marketo?
For a team on Salesforce, Account Engagement is the more direct fit, and its edition prices are published. Adobe Marketo Engage also syncs with Microsoft Dynamics and Veeva CRM and has built-in webinars and website chat, but Adobe sells it through quotes.
Sources we checked 5
- salesforce.com/marketing/b2b-automation/pricing for edition prices in USD per org per month billed annually, annual contract, contacts, feature matrix by edition, add-on prices, success plans, Account Engagement+ and credits, no end-of-life plans, request-a-call only checked November 4, 2026
- pardot.com for old domain now redirects to salesforce.com/marketing/b2b-automation/ checked November 4, 2026
- salesforce.com/marketing/b2b-automation for Pardot is the legacy name for Account Engagement, built on Salesforce CRM objects, Distributed Marketing and Alerts checked November 4, 2026
- salesforce.com/company/about-us for founded 1999 checked November 4, 2026
- salesforce.com/company/locations for San Francisco headquarters checked November 4, 2026