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Who Uses This Software? Because of its price, Pardot is for businesses that can afford to spend more than $1,000/month on email marketing. You shouldn't let the price discourage you - it has strong features and will help you automate and transform your email marketing campaigns for better results.

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Ease of Use

Customer Service

Value For Money​

Features & Functionality

Starting Price

Growth is $1,250/month

Pricing Details

Plus is $2,500/month, Advanced is $4,000/month and Premium is 15,000/month

Free Version


Free Trial




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United States

Pardot is email marketing software that will help you generate more leads, close more sale and measure the impact of your marketing activities. It is designed to automate most email marketing processes.

With this software you can see how leads respond to your emails, track and understand their behavior. You can use this information to send them targeted content so that you can convert them faster.

This software drills down into details. You can, for example, see what day and time a specific lead visited your site. It shows you which pages they were interested in and how long the stayed on each page.

Use Pardot to qualify leads. Identify the most profitable ones and focus on sending them the kind of content they are interested in.

This software automates the email marketing process using the Engagement Studio module.

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