Best SEO software
1 product compared on who they suit and what to pick instead. Facts checked November 4, 2026.
Semrush is the best pick for most marketing teams, with keyword research, rank tracking, site audits and AI search tracking in one account from $139.95 a month. Choose Ahrefs if backlink and competitor research matter most, and SE Ranking if you want a full suite for less. Freelancers and small agencies that send clients branded reports get the most for $79 a month from SERPed.net. Whatever you buy, set up Google Search Console first, because it is free and shows Google's own click data for your site.
Our top picks
SERPed.net
Best for Freelancers and small agencies who send white-label reports and hunt for clients
Wordze
Best for low-cost AI SEO articles published to your site
Semrush
Best for Marketing teams that want SEO, ads research and AI search tracking in one account
Ahrefs
Best for Backlink and competitor research
