The best email template builders of 2026

Stripo is the best email template builder for most marketing teams: it exports to more than 90 email platforms, and Basic costs $20 a month. Small teams that export a lot should compare Tabular Pro at $42 a month with RGE Studio (formerly Beefree) at $30 a month, since both include unlimited exports. Software companies that want an editor inside their own app should start with Unlayer, and developers who write their own code can use MJML for free.

Compared at a glance

ProductBest forFree planStarts at
StripoMost marketing teamsYes, 10 stored emails and 4 exports a month; no export to email platforms$20 a month or $200 a year (2 members, 50 exports a month)
RGE Studio (formerly Beefree)Small teams with several reviewersYes, unlimited users, 10 designs and 6 exports a month$30 a month, or $25 a month billed yearly (2 users, unlimited exports)
TabularUnlimited exports on a small budgetYes, 3 stored emails and 3 exports a month$29 a month or $290 a year (2 members, 100 exports a month)
PostcardsQuick newsletters from ready-made modulesYes, 10 template projects and 5 exports a month$16 a month billed yearly, $19 monthly (1 editor, 20 exports a month)
MailerLiteBuilding and sending in one accountYes, 250 subscribers and 2,500 emails a month$12 a month
ChamaileonLarge teams with many approversNoFrom $400 a month or $4,000 a year (quoted)
LitmusBuilding and testing in one toolNoPrice on request
UnlayerPutting an email editor inside your own appYes, with a 14-day trial of paid plans$250 a month (5,000 exports)
MJMLDevelopers who write email codeFree and open source (MIT license)Free

Stripo: best for most marketing teams

Stripo is a drag-and-drop editor for email templates that you design once and then send to the platform you mail from. Stripo says it exports to more than 90 email platforms and has more than 1,650 free HTML templates, and it adds interactive email widgets and an AI generator for templates and subject lines.

The free plan is enough to learn the editor. It stores 10 emails and allows 4 exports a month, but Stripo's own FAQ says it leaves out exporting straight to your email platform, inviting colleagues, previews in email clients and test sends to anyone except you. Basic costs $20 a month or $200 a year and adds premium templates, 50 exports a month and 50 stored emails for two members. Medium costs $45 a month for three members and 300 exports, and Pro costs $125 a month for ten members and 4,000 exports. Prime, for up to 100 teammates, is priced by sales.

Watch the export limits when you pick a plan. A team that sends two or three campaigns a week fits in Basic, while an agency building emails for many clients will move to Medium quickly. If you want unlimited exports for less, Tabular and RGE Studio both include them on cheaper plans.

Good
  • Exports to more than 90 email platforms
  • More than 1,650 free templates to start from
  • Interactive widgets and an AI template generator

Free plan with 4 exports a month. Basic $20 a month or $200 a year, Medium $45 a month, Pro $125 a month; Prime on request. Checked November 4, 2026.

RGE Studio: best for small teams with several reviewers

Beefree's email builder is now called RGE Studio. It sits with Really Good Emails, the email design gallery, which is part of Beefree. The editor is the drag-and-drop builder many teams know from Beefree, and it builds landing pages as well as emails.

The free Starter plan allows unlimited users, which few builders do, but it caps you at 10 designs, 6 exports a month, 3 custom templates and 2 reusable blocks, and it keeps only the last 2 versions of each design. Professional costs $30 a month, or $25 a month billed yearly, and removes the design and export caps for 2 users. Extra editors cost $15 a month each. It also adds an AI writing assistant, 4 view-only users and 4 HTML imports a month. Business costs $160 a month ($134 billed yearly) and adds built-in approval workflows, a QA assistant, 10 view-only users and a second workspace. You can try Business free for 15 days.

RGE Studio suits a team where one or two people build emails and others need to look and comment before anything goes out. Business is a big step up from Professional, so use the trial to check whether you need its approval workflows before you pay for them.

Good
  • Unlimited users on the free plan
  • Unlimited exports from $25 a month billed yearly
  • View-only seats for reviewers on paid plans

Free Starter plan. Professional $30 a month or $25 a month billed yearly; Business $160 a month or $134 billed yearly; Enterprise on request. 15-day Business trial. Checked November 4, 2026.

Tabular: best for unlimited exports on a small budget

Tabular is a newer drag-and-drop email builder, and its Pro plan is one of the cheapest ways to get unlimited exports. Tabular's pricing page shows euros from our location, but the US dollar prices it loads are $29 a month (or $290 a year) for Plus, $42 a month ($420 a year) for Pro and $99 a month ($990 a year) for Organization.

The free plan stores 3 emails and allows 3 exports a month and 5 email previews a day. Plus gives 2 members unlimited stored emails, 100 exports a month and 50 previews a day. Pro raises that to 3 members and unlimited exports, and Organization to 5 members with 300 previews a day. Every plan, free included, gets the full library of templates and premade email blocks, plus unlimited guests, so a client can look over an email without taking a paid seat.

Tabular fits a freelancer or a small agency that turns out a lot of emails and doesn't need a huge template gallery. Before you pay, use the free plan to export a test email to the platform you send from and check that it arrives the way you built it.

Good
  • Unlimited exports on Pro at $42 a month
  • Unlimited guests on every plan, including the free one
  • The full template and block library on the free plan

Free plan. Plus $29 a month or $290 a year, Pro $42 a month or $420 a year, Organization $99 a month or $990 a year. Checked November 4, 2026.

Postcards: best for quick newsletters from ready-made modules

Postcards comes from Designmodo. You build emails from more than 100 ready-made modules, then export to platforms including HubSpot, Mailchimp, Klaviyo, Brevo, Kit and Mailjet, or download the HTML to use anywhere. You can open the editor without signing up.

The free Start plan gives you 10 template projects, 5 exports a month, 10 test emails a day and unlimited teammates, but no AI credits. Plus costs $16 a month billed yearly, or $19 month to month, for one editor. It adds unlimited projects, 20 exports a month (5 a day), 5,000 AI credits, 20 email client previews a month, countdown timers and AMP email. Pro costs $24 a month billed yearly, or $29 monthly, and includes three editors, unlimited exports and 10,000 AI credits. Extra editors cost $8 each on either paid plan, and viewers are free.

Postcards has the cheapest paid plan among the dedicated builders here, and the module library makes it quick to put together a tidy newsletter. The 20-export cap on Plus is tight for anyone who sends several campaigns a week, so regular senders should look at Pro, the cheapest unlimited-export plan in this guide.

Good
  • Paid plans from $16 a month billed yearly
  • More than 100 ready-made modules
  • Unlimited exports and three editors on Pro

Free Start plan. Plus $16 a month billed yearly or $19 monthly; Pro $24 a month billed yearly or $29 monthly. Checked November 4, 2026.

MailerLite: best for building and sending in one account

If you send from one email platform and only build your own emails, the editor inside that platform may be all you need. MailerLite is a good example. Its free plan includes all three of its editors (drag and drop, custom HTML and a simple text editor) for up to 250 subscribers and 2,500 emails a month, with two user seats, and paid plans start at $12 a month.

Building where you send removes the export step. You design the email, send a test and schedule the campaign from the same screen, and you never have to check whether a design survived the trip from one tool to another. The custom HTML editor also means a developer can paste in code from MJML or another builder when you want something the drag-and-drop editor can't do.

The free plan's newsletter templates are limited, and the editor works only for emails you send from MailerLite. A dedicated builder such as Stripo makes more sense when you send from several platforms or build emails for clients. For a wider look at senders, see our email marketing software guide.

Good
  • Three editors on the free plan, including custom HTML
  • No export step between design and sending
  • Paid plans from $12 a month

Free plan for 250 subscribers and 2,500 emails a month. Paid plans from $12 a month. Checked November 4, 2026. MailerLite listingVisit MailerLite Affiliate link

Chamaileon: best for large teams with many approvers

Chamaileon sells to teams with many people involved in each email. Every plan includes as many seats as your team needs, and external viewers and the people who receive test emails don't count toward them. You get unlimited email code and PDF exports and unlimited test emails to any address.

The price matches that audience. Chamaileon doesn't list fixed plans; it quotes each customer, starting from $4,000 a year or $400 a month. It gives 25% off to social-impact nonprofits and 25% off to customers who agree to a case study, which includes a video interview within three months of subscribing. The pricing page doesn't describe a free plan or the length of a trial, so book a call to ask.

For one or two people building their own emails, Chamaileon costs far more than you need, and Stripo or RGE Studio cover the editing for a fraction of the price. It starts to make sense when a dozen or more people touch every email and per-seat charges on other builders start to add up.

Good
  • As many seats as your team needs on every plan
  • Unlimited code and PDF exports and test emails
  • Viewers and test recipients don't count as seats

Quoted per customer, from $400 a month or $4,000 a year. No free plan listed. Checked November 4, 2026.

Litmus: best for building and testing in one tool

Litmus made its name with inbox previews, which show how an email renders across email clients and devices, and it also has an email builder. The builder has a drag-and-drop editor for anyone on the team and an HTML builder for designers and developers, with custom code modules and previews while you build. Litmus is now part of Validity Engage, Validity's email platform.

On Litmus Plus, the builder syncs with Campaign Monitor, Mailchimp and HubSpot. Enterprise adds more platforms, including Salesforce Marketing Cloud, Oracle Eloqua, Acoustic Campaign and Marketo. Litmus doesn't publish prices: its pricing page leads to a sales form, so expect a quote rather than a card checkout. Eligible nonprofits can ask for a discount.

Choose Litmus if broken layouts in Outlook or Gmail cost you real money and you want building and testing in one place, with one vendor to deal with. If you build in another editor and only want testing, Email on Acid publishes its prices, starting at $99 a month for 1,000 previews. Its owner says Mailgun Inspect is succeeding it, so check which product you are buying.

Good
  • Inbox previews built into the building process
  • A visual editor and an HTML builder in one tool
  • Syncs with large email platforms such as Salesforce Marketing Cloud on Enterprise

Price on request through sales. Nonprofit discount available. Checked November 4, 2026.

Unlayer: best for putting an email editor inside your own app

Unlayer is for developers. You embed its email, page, popup and document builders in your own software, so your customers design emails without leaving your product. Unlayer says more than 1,000 software companies use it, and it is backed by Y Combinator. For React, Angular and Vue projects it also has Elements, components that render to email, web or PDF.

The free plan includes the email, page, popup and document builders. Every paid plan comes with a 14-day free trial. Launch costs $250 a month for 5,000 exports and adds white labeling, an image editor, an AI assistant and an AI template importer. Scale costs $750 a month for 25,000 exports and adds team collaboration, custom blocks and inbox previews. The top published plan costs $2,000 a month for 100,000 exports and adds custom CSS and AMP. Yearly billing takes 10% off, and extra exports cost $50 a month for each 10,000.

The closest rival is the Beefree SDK, which has a free plan for prototyping with 10 users and paid plans from $400 a month. Compare the two on what each export costs you and on which features you need under your own brand. Neither one is meant for a marketer who wants to design their own emails.

Good
  • A free plan to build and test your integration
  • Email, page, popup and document builders from one vendor
  • 14-day trial on every paid plan

Free plan. Launch $250 a month, Scale $750 a month, the top published plan $2,000 a month, Enterprise on request; 10% off yearly. Checked November 4, 2026.

MJML: best free option for developers who write email code

MJML is an open-source markup language for email. You write short tags such as <mj-section> and <mj-column>, and MJML turns them into the nested tables and inline CSS that email clients need for a responsive layout. A team of Mailjet developers created it in 2015, it is released under the MIT license, and version 5.4.1 came out on September 10, 2026.

It costs nothing. Because your templates are plain text files, you can keep them in Git, review each change and reuse the same components across projects. You can try it in the browser on the MJML site before you install anything, and the HTML it produces works in any email platform that accepts custom code.

MJML has no drag-and-drop editor, so someone on your team needs to be comfortable writing code. If marketers also need to edit emails, pair it with a visual builder or pick one of the tools above. Mailjet, where MJML started, has its own drag-and-drop tool called Passport if you also need a sending service.

Good
  • Free and open source under the MIT license
  • Templates live as text files you can keep in Git
  • Still in active development, with a release in September 2026

Free and open source. Checked November 4, 2026.

What to look for

An email template builder lets you design an email once, usually by dragging blocks into place, and get HTML that looks right in Gmail, Outlook and Apple Mail. You then export that HTML to the platform you send from, or save it as a template to reuse. These are the differences that matter when you compare them.

Export limits

Most builders count exports, and the free plans cap them hard: 3 a month on Tabular, 4 on Stripo, 5 on Postcards and 6 on RGE Studio. Count the emails you send in a busy month, add test exports, and pick a plan with room to spare. If you send more than a few campaigns a week, unlimited exports (Tabular Pro at $42 a month, RGE Studio Professional at $25 a month billed yearly, Postcards Pro at $24 a month billed yearly) usually work out cheaper than paying per tier.

Where you send from

A one-click export to your email platform saves copying and pasting HTML, and it keeps images and links intact. Stripo says it exports to more than 90. Postcards names twelve, including Mailchimp, Klaviyo and HubSpot. If your platform isn't on a builder's list, check that it accepts custom HTML, then send a test before you rely on it.

Seats and reviewers

Look at who edits and who only reviews. RGE Studio's free plan allows unlimited users, Tabular gives unlimited guests on every plan, and Postcards lets viewers in free while charging $8 for each extra editor. Chamaileon includes every seat you need but starts at $4,000 a year. A team of two and a team of twenty pay quite different amounts, so price the plan with your real headcount.

Testing

An email that looks fine in the editor can break in older versions of Outlook or in dark mode. Some builders include a set number of email client previews (Postcards Plus has 20 a month). Litmus builds testing into the whole process, and Email on Acid sells testing on its own from $99 a month. If your emails go to business inboxes, budget for previews.

Code access

If a developer works on your emails, check whether the builder imports HTML and lets you edit the code it writes. RGE Studio's paid plans include monthly HTML imports, Postcards includes 5 imports on its free plan, and MJML gives developers a code-first route that costs nothing.

Before you pay

Find out what happens to your saved designs if you cancel or drop to the free plan, since free plans often store only 3 to 10 emails. And if you are building software rather than sending your own emails, you need an embeddable editor such as Unlayer or the Beefree SDK, which price by exports and users rather than by seats.

How we chose

We checked each builder's own pricing and product pages on November 4, 2026, and picked current tools with a usable free plan or a clear route to a price. We weighed export limits, the email platforms each tool exports to, seats for editors and reviewers, and testing.

We dropped MailGet and MailGet Bolt (MailGet's site now redirects to Pabbly Email Marketing) and OctaneGo, whose domain is for sale. Email platforms with their own editors, such as Klaviyo, are covered in our email marketing software guide; MailerLite is here as one example of building where you send.

Questions people ask

What is an email template builder?

It is a tool for designing emails, usually by dragging blocks such as text, images and buttons into place, that produces HTML email clients can display properly. You export the result to the platform you send from or save it as a reusable template. Some builders also show previews across email clients.

Is there a free email template builder?

Yes. Stripo, RGE Studio, Tabular and Postcards all have free plans, though they cap exports at between 3 and 6 a month and limit how many designs you can store. MJML is free and open source but needs someone who writes code. Prices were checked on November 4, 2026.

Can I use a template builder with Mailchimp or another email platform?

Usually, yes. Most builders export straight to the common platforms; Postcards, for example, lists Mailchimp, Klaviyo and HubSpot. If your platform isn't listed, you can download the HTML and paste it into the platform's custom code editor. Send yourself a test before the real campaign goes out.

Do I need a separate builder if my email platform has an editor?

Not always. If you send from one platform and only build your own emails, its editor may be enough, and MailerLite's free plan includes drag-and-drop and HTML editors. A separate builder pays off when you send from several platforms, build emails for clients, or want more templates and reusable blocks than your platform has.

What is the difference between an email builder and an email testing tool?

A builder is where you design the email. A testing tool such as Email on Acid shows how a finished email renders across many email clients and devices, so you can fix problems before you send. Litmus does both, and some builders include a small number of previews on paid plans.

What is MJML?

MJML is an open-source markup language for responsive email, created in 2015 by developers at Mailjet and released under the MIT license. You write simple tags and MJML turns them into the table-based HTML email clients need. It suits developers; marketers who want to drag and drop should use a visual builder.

About the editorial team

How we research and review

Sources we checked 19
  1. stripo.email/pricing for Stripo plans, prices, limits and free plan FAQ checked November 4, 2026
  2. stripo.email for Stripo template count, 90+ email platforms, AI and interactive widgets checked November 4, 2026
  3. beefree.io for Beefree email builder renamed RGE Studio; Beefree SDK checked November 4, 2026
  4. reallygoodemails.com/pricing for RGE Studio plans, prices, limits and 15-day trial checked November 4, 2026
  5. developers.beefree.io/pricing-plans for Beefree SDK free plan and paid prices checked November 4, 2026
  6. tabular.email/pricing for Tabular plans, limits and US dollar prices from the page's pricing data checked November 4, 2026
  7. designmodo.com/postcards for Postcards modules, email platform exports and free plan checked November 4, 2026
  8. designmodo.com/pricing for Postcards plans, yearly and monthly prices, editors and exports checked November 4, 2026
  9. mailerlite.com/pricing for MailerLite free plan limits, editors and starting price checked November 4, 2026
  10. chamaileon.io/pricing for Chamaileon starting price, seats, exports and discounts checked November 4, 2026
  11. litmus.com/pricing for Litmus pricing by sales only; now part of Validity Engage checked November 4, 2026
  12. litmus.com/email-builder for Litmus builder features and email platform sync by plan checked November 4, 2026
  13. emailonacid.com/pricing for Email on Acid prices and Mailgun Inspect succession checked November 4, 2026
  14. unlayer.com/pricing for Unlayer plans, prices, exports, trial and yearly discount checked November 4, 2026
  15. unlayer.com for Unlayer customer count, Y Combinator backing and Elements frameworks checked November 4, 2026
  16. mjml.io for What MJML is, open source, created by Mailjet developers in 2015 checked November 4, 2026
  17. github.com/mjmlio/mjml for MJML MIT license and v5.4.1 release date checked November 4, 2026
  18. formget.com/mailget for MailGet now redirects to Pabbly Email Marketing checked November 4, 2026
  19. octanego.com for OctaneGo domain is listed for sale checked November 4, 2026