Omnisend
Free planEmail, text and web push marketing for online stores, with ready-made cart and post-purchase automations.
Best for small and midsize online stores that want email, texts and web push in one set of automations
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Omnisend suits Shopify, WooCommerce, BigCommerce and Wix stores that want abandoned cart, browse, post-purchase and win-back automations running soon after they connect the store. Prices start lower than Klaviyo's: Standard costs $16 a month for up to 500 contacts, and every plan, the free one included, gets 24/7 chat and email support. Texts are only on Pro, which starts at $59 a month, and you pay for each message on top. Segmentation and reporting cover what most stores need, though Klaviyo goes further with predictive segments and its own reviews and helpdesk tools.
Choose it if
- You run a Shopify, WooCommerce, BigCommerce, Wix or Ecwid store and want cart, browse and post-purchase emails you can switch on from templates
- You want email, text and web push steps in the same workflow instead of paying for a separate texting app
- You want to talk to a person at any hour: live chat and email support run 24/7 on every plan, including Free
- You are moving from Klaviyo or another tool and want the lists, flows, segments and templates moved for you, which Omnisend does at no charge in up to five days
- You have under 250 contacts and want to start free with automations, pop-ups and landing pages included
Skip it if
- You want texts on a small budget, because SMS is only on Pro, which starts at $59 a month before message costs
- You publish a newsletter or sell services and have little order data to work with; MailerLite or Brevo will cost less
- You need a sales CRM with deals and pipelines for B2B selling
- You want predictive segments such as churn risk or next order date, or built-in product reviews and a helpdesk, which Klaviyo includes
- You want a yearly plan for a lower rate; Omnisend bills every 30 days, and the discount on its pricing page is 30% off when you prepay your first three months
Main features
Prebuilt ecommerce workflows
You start from ready-made workflows for abandoned carts, browse recovery, welcome series, order and shipping confirmations, post-purchase follow-ups and win-backs. Splits and A/B tests let you send different paths by behavior or try a text against an email.
Email, text and web push in one workflow
One workflow can send an email, then a text, then a browser push notification, so you don't need a separate texting app. Texts need the Pro plan and are paid per message.
Two-way texting
Customers can reply to your texts and you answer them inside Omnisend. Sending pauses during late hours in each contact's time zone, and the sign-up forms help you collect consent under US TCPA rules.
Sign-up forms and landing pages
Pop-ups, flyouts, embedded forms, always-visible teasers, wheel-of-fortune prize forms and landing pages, with exit-intent triggers, countdown timers and A/B tests. Social Capture adds people who comment on your Instagram posts or send you a direct message.
Segments from shopping data
You segment by what people bought, browsed, opened and clicked, see each shopper's lifecycle stage, or describe a segment in plain words and let Omnisend AI build it. Segments can sync to Facebook Custom Audiences and Google Customer Match for ads.
Email builder with store products
The drag-and-drop editor pulls products straight from your store, creates unique discount codes that sync with your shop, and can recommend best sellers or new arrivals. Pro adds recommendations based on each person's browsing and purchases.
Sales reports
Reports show the revenue each campaign, workflow and channel brought in, with click maps, form conversion rates and the products people ordered. Pro adds advanced reports that compare email and text results side by side.
AI tools and MCP connection
Omnisend AI writes subject lines and email copy, builds forms from a prompt and suggests segments. Through the official Claude connector or the ChatGPT plugin, you can ask about your results or have a campaign drafted for you to review before it sends.
Free migration
Omnisend moves your lists, workflows, segments and templates from your old tool for free and says it takes up to five days.
Pricing
List prices checked November 4, 2026, in US dollars, billed every 30 days, from the price table Omnisend's pricing page loads. Prices rise with your contact count. Pro costs the same $59 for any list up to 2,500 contacts. If you pay for your first three months upfront, Omnisend takes 30% off (for example $33.60 instead of $48 for Standard at 500 contacts), then bills monthly at the list price. Texts are bought as credits on Pro: in the US a text costs $0.009 when you buy $10 to $49.99 of credits and drops to $0.007 at $10,000 or more, and Omnisend's FAQ says Pro adds bonus text credits equal to your monthly bill. Picture messages (MMS) only reach the US and Canada. On Standard, personalized content and personalized send times are add-ons starting at $5 a month.
Free
$0
Up to 250 contacts, 500 emails and 500 web push notifications a month, prebuilt workflows, segments, pop-ups, landing pages, 24/7 support
Standard, 500 contacts
$16 / month
6,000 emails a month (12 times your list), unlimited web push, custom workflows, Forms AI, no Omnisend badge
Standard, 1,000 contacts
$20 / month
12,000 emails a month
Standard, 5,000 contacts
$81 / month
60,000 emails a month
Standard, 10,000 contacts
$132 / month
120,000 emails a month
Pro, up to 2,500 contacts
$59 / month
Unlimited emails under a fair use limit of 60 times your list, SMS and MMS at extra cost, product recommender, personalized send times, advanced reporting
Pro, 5,000 contacts
$90 / month
Same Pro features
Pro, 10,000 contacts
$150 / month
Same Pro features
Custom
Quote / month
More than 150,000 contacts, priority support and an account expert
Reviews
Write a reviewNo reviews yet. If you use Omnisend, yours would be the first.
Alternatives to Omnisend
| Product | Choose it instead if | Starts at |
|---|---|---|
| Klaviyo | You want predictive segments, built-in product reviews and a helpdesk working from the same customer profile, and you can pay $150 a month at 10,000 profiles | Free |
| Mailchimp | You run a general small business rather than a store and want to test a paid plan with a 14-day trial | Free (up to 250 contacts... |
| Brevo | You have a large list that you email a few times a month, since Brevo prices by emails sent instead of by contacts | Free |
| MailerLite | You mainly send a newsletter and want a simple website and a 14-day trial of premium features, with paid plans from $12 a month | Free |
| Platformly | You want store email, texts through your own Twilio or Vonage account, a shared inbox and an affiliate program on the same contact records, with every sale tracked to the email or link behind it |
Questions people ask
Is Omnisend free?
Yes, for up to 250 contacts. The free plan has no time limit and lets you send 500 emails and 500 web push notifications a month, with prebuilt workflows, segments, pop-ups and landing pages included. Emails and forms carry a "Powered by Omnisend" badge, and texts are not included.
How much does Omnisend cost?
On November 4, 2026, Standard cost $16 a month for up to 500 contacts, $20 for 1,000 and $132 for 10,000. Pro cost $59 a month for any list up to 2,500 contacts and $150 for 10,000, plus the cost of any texts you send. Lists over 150,000 contacts get a custom quote.
Does Omnisend have a free trial?
Omnisend offers a free plan with no time limit rather than a trial of its paid plans. If you pay for your first three months of Standard or Pro upfront, you get 30% off those months, and billing then moves to monthly at the list price.
Does Omnisend include SMS?
Only on the Pro plan, and you pay per message. US texts cost $0.009 each when you buy small amounts of credit and as little as $0.007 at high volume. Rates vary by country, and picture messages only reach the US and Canada.
Which store platforms does Omnisend work with?
Omnisend lists Shopify, Shopify Plus, BigCommerce, WooCommerce, WordPress, Wix, Ecwid and Shoplazza, and says it has more than 330 integrations in total. You can also connect other tools through its API.
Is Omnisend cheaper than Klaviyo?
Usually, at small and midsize list sizes. At 10,000 contacts, Omnisend Standard was $132 a month on November 4, 2026, against $150 for Klaviyo's Email plan at 10,000 active profiles. Klaviyo still gives you more for the money if you want predictive segments, product reviews or a helpdesk.
What support does Omnisend offer?
Live chat and email support run 24/7 on every plan, including Free. Accounts that pay $400 a month or more get a free account expert who helps with setup and reviews results with you, and the Custom plan adds priority support.
Sources we checked 12
- omnisend.com/pricing for free plan limits, Standard and Pro list prices by contact tier and email limits from the price table the page loads, 30% three-month prepay offer, SMS rates, MMS countries, add-ons, support on every plan, account expert threshold, Custom plan, feature comparison, FAQ checked November 4, 2026
- omnisend.com/wp-content/themes/omnisend-v2/assets/js/pricing-new.min.js for Standard and Pro prices for each contact tier, Pro's 2,500-contact minimum, email send limits checked November 4, 2026
- omnisend.com/terms-of-use for legal company name, Vilnius address, US dollar billing, 30-day billing periods checked November 4, 2026
- omnisend.com/about-us for founding in 2014 as Soundest, rename in 2017, team and customer counts checked November 4, 2026
- omnisend.com for 330+ integrations, supported store platforms, channels, AI features checked November 4, 2026
- omnisend.com/features for workflows, segmentation, forms, Social Capture, web push, reports, AI checked November 4, 2026
- omnisend.com/sms-marketing for two-way texting, quiet hours, TCPA consent forms, short link tracking checked November 4, 2026
- omnisend.com/ai/mcp for Claude connector, ChatGPT plugin, campaign drafts for review checked November 4, 2026
- klaviyo.com/pricing for Klaviyo price at 10,000 active profiles for the comparison (from Woofresh's Klaviyo listing research) checked November 4, 2026
- mailchimp.com/pricing/marketing for Mailchimp 14-day trial (from Woofresh's Mailchimp listing research) checked November 4, 2026
- brevo.com/pricing for Brevo pricing by email volume (from Woofresh's Brevo listing research) checked November 4, 2026
- mailerlite.com/pricing for MailerLite $12 entry price and 14-day trial (from Woofresh's MailerLite listing research) checked November 4, 2026