Privy
Free trialSign-up pop-ups, email and texts for online stores, with cart and welcome flows that follow up.
Best for small online stores, Shopify ones especially, that want pop-ups, email and texts in one account priced by opted-in contacts
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Privy suits small and midsize stores that want one tool to collect emails and phone numbers on site and then send the welcome, abandoned cart and win-back messages that follow. You pay only for contacts who opted in, with unlimited email sends, so $30 a month covers up to 1,500 of them plus 250 text credits, and stores that keep their current email tool can buy the pop-ups alone from $24 a month. There is no free plan, texts reach only US and Canadian numbers for now, and WooCommerce and BigCommerce stores can't use unique coupon codes in email campaigns.
Choose it if
- You run a Shopify store and want pop-ups, email and texts to share one contact list and one bill
- Your list includes many people who never opted in, and you don't want to pay for them, since Privy prices only mailable contacts
- You want spin-to-win wheels, free shipping bars and cart savers that hand each sign-up a unique discount code
- You already send email with Klaviyo or Mailchimp and only need the pop-ups, on the $24-a-month displays plan
- You'd like a strategist to help plan campaigns instead of working it all out alone
Skip it if
- You want a free plan to stay on; Privy has a 15-day trial and then you pay
- Most of your text subscribers live outside the US and Canada, because the UK and Australia are still listed as coming soon
- Your store runs on WooCommerce or BigCommerce and you rely on unique coupon codes in email campaigns
- You want web push notifications too, which Privy's site doesn't list
- You collect leads for a service business with no store, since Privy's flows and segments are built around carts and orders
Main features
Pop-ups and on-site displays
Build sign-up pop-ups, exit-intent offers, spin-to-win wheels, announcement and free shipping bars, cart savers, cross-sell pop-ups, multi-step pop-ups and quizzes. Landing pages and embedded forms come with the displays plan too.
Targeting rules
Show a display based on exit intent, time on page, scroll depth, pages viewed, device, cart value or whether the visitor is already a customer. A/B testing is listed on the displays plan, so you can compare two versions of an offer.
Unique coupon codes
Give each sign-up or recipient a code of random letters and numbers with an optional prefix, or send one shared code to everyone. On Shopify and BigCommerce, Privy creates the discount in your store for you, and displays can apply it at checkout so the shopper never types it.
Email editor and templates
A drag-and-drop editor with more than 100 mobile-ready templates and blocks for products, coupons and countdown timers. Shopify stores can pull products straight from their catalog.
Flows for email and texts
Start from templates for welcome series, abandoned carts, post-purchase follow-ups and win-backs, then mix email and text steps in one flow. Branches can split on message behavior, contact properties, order count or lifetime spend, and a contact leaves the flow once they buy.
Text messages
Send campaigns and automated texts with merge tags, product images, quiet hours and two-way conversations. Texts currently go to US and Canadian numbers, with the UK and Australia listed as coming soon.
Segments
Use ready-made segments or build your own from shopping behavior, email and site engagement, and built-in or custom contact properties.
Revenue reporting
Reports show sign-up rate, revenue attributed to each message, engagement and delivery, so you can follow a subscriber from the pop-up to the order. Privy doesn't explain its attribution rules on the site.
Store connections
Install on Shopify in one click, or connect BigCommerce, Squarespace, Weebly, Wix or a WordPress and WooCommerce site with the plugin or a code snippet. Flow triggers such as order placed, order received and cart abandoned are listed for Shopify, BigCommerce and Wix.
Strategy help
Support runs by email and live chat from your dashboard, and Privy offers a dedicated strategist with quarterly check-ins. The site doesn't list what that strategist costs or which plans include one.
Pricing
US dollar prices from Privy's pricing page, checked November 4, 2026. Email plans are priced by mailable contacts (people who opted in to your marketing) and include unlimited sends. Your total is the email tier plus any text credits. Privy moves you up a tier automatically when you pass your contact limit and charges the difference pro rata.
Pop-ups & Displays only
$24 / month
Up to 10,000 page views a month with templates, landing pages, embedded forms, A/B tests, spin-to-win, cart savers, cross-sells, quizzes and exit intent; sign-ups sync to Shopify, BigCommerce, Wix or Klaviyo. Tiers rise to $1,500 for 3.5 million views
Email, up to 1,500 contacts
$30 / month
Unlimited email sends, pop-ups and displays, email and text flows, segmentation, reporting, email and live chat support, 250 text credits
Email, up to 5,000 contacts
$90 / month
Same features; the price steps up $15 for each extra 1,000 mailable contacts up to 25,000
Email, up to 10,000 contacts
$165 / month
Same features and 250 text credits
Email, up to 50,000 contacts
$540 / month
Same features; 250,000 contacts cost $1,740, and larger lists get a quote from sales
Text credits add-on
$20 / month
1,250 credits on top of the free 250, rising to $4,950 for 450,000; unused credits roll over to the next billing period. A US or Canadian text uses 1 credit per segment and a picture message uses 3
Reviews
Write a reviewNo reviews yet. If you use Privy, yours would be the first.
Alternatives to Privy
| Product | Choose it instead if | Starts at |
|---|---|---|
| Klaviyo | You want a free plan to start and more than 60 ready-made flows, and you accept paying per active profile as your list grows | Free |
| Omnisend | You want web push alongside email and texts, and 24/7 chat support on every plan, the free one included | Free |
| Convertful | You only need pop-ups and forms, and you want them to target visitors by the tags and segments in the email platform you already use, from $9 a month | $9 a month (or $84 a yea... |
| OptiMonk | You only need store pop-ups and want a free plan covering 10,000 pageviews a month | Free |
| Platformly | You want store email and automations with Shopify or WooCommerce sales credited to the email, link or source that brought them in, and texts sent through your own Twilio or Vonage account |
Questions people ask
Does Privy have a free plan?
No. Privy offers a 15-day free trial with no credit card, and after that you need a paid plan or your displays and flows stop. During the trial you get every feature except texts, which you can ask support to switch on, and emails go to at most 100 contacts a day. Checked November 4, 2026.
How much does Privy cost?
Email and text plans start at $30 a month for up to 1,500 mailable contacts, then cost $90 at 5,000 contacts, $165 at 10,000 and $540 at 50,000. Every plan has unlimited email sends and 250 free text credits a month, and more credits start at $20 for 1,250. If you only want pop-ups, the displays plan starts at $24 a month for 10,000 page views. Prices checked November 4, 2026.
What counts as a mailable contact?
A contact who has given you permission to market to them. Suppressed contacts and people who never opted in don't count toward your price, so importing old customers who never subscribed won't push you into a higher tier.
Can I use Privy pop-ups with Klaviyo or Mailchimp?
Yes. The Pop-ups & Displays plan syncs new sign-ups to your Shopify, BigCommerce or Wix account and to some third-party platforms, Klaviyo among them, and Mailchimp appears on Privy's integrations page. That plan starts at $24 a month and leaves out Privy's own email and texts.
Does Privy work with WooCommerce?
Yes, through a WordPress plugin or a code snippet. Some features are thinner than on Shopify: Privy's help center says unique coupon codes aren't supported in email campaigns for WooCommerce or BigCommerce, and its site lists order and cart flow triggers only for Shopify, BigCommerce and Wix. Ask Privy which WooCommerce events your flows can use before you buy.
Which countries can Privy send texts to?
The pricing page lists the US and Canada, where a text costs 1 credit per segment and a picture message costs 3. The UK and Australia are marked as coming soon, and texts to other countries cost more credits.
What happens if my list grows past my plan?
Privy moves you to the next contact tier automatically and charges a prorated amount for the rest of the month. If you delete contacts and drop to a lower tier, your next bill goes down.
Can I get a refund from Privy?
Privy's billing help says it reviews refund requests case by case within 10 days of the charge. It generally doesn't refund mid-cycle plan changes, unused accounts, yearly plans or promotional rates, and Shopify must approve refunds on charges billed through Shopify.
Sources we checked 17
- privy.com/pricing for plans, prices, text credits, free trial, mailable contacts, displays plan features, countries for texts checked November 4, 2026
- privy.com for product overview, supported store platforms, support claims checked November 4, 2026
- privy.com/product-overview for feature list, quiet hours, two-way texts, segments, reporting checked November 4, 2026
- privy.com/features/displays for display types and targeting rules checked November 4, 2026
- privy.com/features/email-marketing for editor, template count, content blocks checked November 4, 2026
- privy.com/features/flows for flow templates, triggers and branching checked November 4, 2026
- privy.com/features/sms-marketing for text features checked November 4, 2026
- privy.com/integrations for integrations list and count checked November 4, 2026
- privy.com/shopify for Shopify install and data sync checked November 4, 2026
- privy.com/woocommerce for WordPress and WooCommerce setup checked November 4, 2026
- privy.com/customer-success for support channels and strategist checked November 4, 2026
- privy.com/press for headquarters, operating since 2011, acquisitions of Emotive and Sendlane checked November 4, 2026
- privy.com/about-us for leadership and investors checked November 4, 2026
- privy.com/terms-of-service for legal company name checked November 4, 2026
- help.privy.com for support contact options checked November 4, 2026
- help.privy.com/docs/learn/account-settings-and-billing/account-settings/billing-payments-and-refunds.md for billing, yearly plans, refunds, automatic tier changes checked November 4, 2026
- help.privy.com/docs/learn/content/coupon-codes.md for coupon code types and WooCommerce and BigCommerce limits checked November 4, 2026