Databox
Free planKPI dashboards and an AI analyst for small teams whose numbers live in HubSpot, GA4, Shopify and other apps.
Best for small teams and agencies that want KPI dashboards from their marketing, sales and finance apps without a data warehouse
Facts checked November 4, 2026
The short answer
Databox connects to more than 130 tools, including HubSpot, Google Analytics 4, QuickBooks and Shopify, and its templates make a first dashboard quick to set up. The free plan has no end date, and every plan, free included, comes with Genie, its AI analyst, plus goals and anomaly detection. Costs climb once other people need to see the numbers, because sharing links, TV screens, embeds and scheduled snapshots start on Team Core at $199 a month billed yearly. Analysts who want to join raw tables and explore data freely will get more from a full BI tool.
Choose it if
- Your weekly numbers sit in apps such as HubSpot, Google Ads, GA4, Shopify or QuickBooks and you want them on one screen
- You want to start on a free plan and only pay once the dashboard proves useful
- You would rather ask questions in plain language, or from Claude or ChatGPT through the MCP server, than build every chart by hand
- You run an agency and want unlimited users, client templates and reports that compare several client accounts
- Your team wants goal tracking with alerts by email, Slack or the mobile app when a target slips off track
Skip it if
- You need to share dashboards on a budget, since the Free and Analyst plans cannot share by link, TV or embed
- Your analysts need to model and join raw data across many tables, which suits Microsoft Power BI or another full BI tool better
- You want white-label client reports included in the base price, since branding is a paid add-on
- Your data sits in Google tools and you are happy to build reports yourself in a free tool such as Looker Studio
- You want hourly data for $0, since the free plan syncs once a day
Main features
130+ integrations
One-click connections cover CRMs such as HubSpot, Salesforce and Pipedrive, ad networks, GA4, Shopify, WooCommerce, QuickBooks and Xero. From the Analyst plan you can also pull in Google Sheets, Excel, MySQL, PostgreSQL, BigQuery, Snowflake or most REST APIs.
Dashboard templates
Databox lists 217 templates for marketing, sales, support, ecommerce, finance and SaaS teams. You pick one, connect the matching accounts and edit the result with a drag-and-drop builder.
Genie, the AI analyst
You ask questions such as which channel drove the most pipeline last month, and Genie answers from your connected data, builds metrics or explains a change. Each question draws on a monthly pool of AI credits, from 50 on Free to 1,000 on Team Scale.
MCP server
Paid plans and the trial let Claude, ChatGPT, Cursor, n8n and other MCP tools read your Databox metrics, so you can ask about performance from the AI tool you already use.
Goals and alerts
You set a target on any metric for a quarter, a year or an open period. Once 70% of the period has passed, Databox tells you by email, Slack or the mobile app whether you are likely to hit it, then reports the result when the period ends.
Anomaly detection and summaries
Every plan flags sudden spikes and drops in the metrics you watch and can write a short text summary of a metric or group of metrics.
Sharing and scheduled snapshots
From Team Core you can share a live dashboard by link with no login, stream it to an office TV, embed it in Notion or ClickUp, or email PDF and JPG snapshots on a schedule.
Reports
A report combines several dashboards with your written commentary for a past period, and you can send it on a schedule as a PDF or email.
Datasets
You can clean, merge, filter and standardize raw data inside Databox before using it in metrics and dashboards, which covers light data prep without a separate ETL tool.
Agency tools
The Agency plan adds bulk actions across client accounts, your own templates and Genie reports that compare clients. Account packs add capacity one client at a time, and white labeling is an add-on.
Pricing
Prices checked on November 4, 2026, in US dollars. Databox does not charge per seat: each plan includes a set number of users. A data source is each account or property you connect, so three GA4 properties count as three. Other add-ons, priced billed yearly then monthly: AI credit top-up $200 or $250, advanced security (SSO and two-factor enforcement) $40 or $50, fiscal calendar $160 or $200, and OKRs $14 or $18 a month. A 15-minute sync for chosen sources is also sold as an add-on, with no price on the pricing page.
Free
$0
1 user, 3 data sources, 1 dashboard, 10 custom metrics, 50 AI credits a month, daily sync, Genie, goals and anomaly detection
Analyst
$89 / month
1 user, 5 data sources, unlimited dashboards and reports, 150 AI credits, hourly sync, API access, MCP server and custom data integrations; $71 a month billed yearly
Team Core
$249 / month
3 users, 10 data sources, 500 AI credits, sharing and notifications, Genie in Slack and routines; $199 a month billed yearly
Team Scale
$399 / month
10 users, 30 data sources, 1,000 AI credits and separate accounts for teams or brands; $319 a month billed yearly
Agency
$99 / month
Unlimited users, 4 client accounts, 20 data sources, 300 AI credits, custom templates and cross-account reporting; $79 a month billed yearly
Agency account pack
$25 / month
1 more client account, 5 data sources and 50 AI credits, up to 50 packs; $20 a month billed yearly
Custom
Contact sales / month
Everything in Team with more users, sources and credits, plus setup, AI implementation and training by Databox staff
Branding and white-labeling add-on
$100 / month
Your logo, colors and domain in place of Databox branding; $80 a month billed yearly
Reviews
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Alternatives to Databox
| Product | Choose it instead if | Starts at |
|---|---|---|
| Klipfolio | You want a shared metric catalog and many dashboards for finance, sales and operations as well as marketing | $24 a user a month bille... |
| Microsoft Power BI | Your company already runs on Microsoft 365 and your analysts need full data modeling | Free |
| AgencyAnalytics | You are a marketing agency and want rank tracking and a branded client login in the same tool as your reports | $20 per client a month,... |
| SERPed.net | Your client reports are about SEO only and you also want keyword research, rank tracking, site audits and white-label PDF reports under one login | $7 for the first 30 days... |
Questions people ask
Is Databox free?
Yes. The Free plan has no time limit and includes 1 user, 3 data sources, 1 dashboard, 10 custom metrics and 50 AI credits a month, with data syncing once a day. It leaves out sharing, API access, the MCP server and chat or email support.
How much does Databox cost?
On November 4, 2026, Analyst cost $89 a month, Team Core $249, Team Scale $399 and Agency from $99, billed monthly. Paying yearly saves 20%, bringing those to $71, $199, $319 and $79 a month. The pricing page's FAQ quotes the monthly figures while the plan cards default to the yearly ones, which explains why the two seem to disagree.
Does Databox charge per user?
No. Each plan includes a fixed number of users: 1 on Free and Analyst, 3 on Team Core, 10 on Team Scale and unlimited on Agency and Custom. You pay more for data sources and AI credits rather than for seats.
Do I need a data warehouse to use Databox?
No. Most teams connect Databox straight to their apps. If you do have a database or warehouse such as BigQuery, Snowflake or PostgreSQL, the Analyst plan and above can connect to it.
Can I share Databox dashboards with my team or clients?
Sharing by link, TV, embed and scheduled snapshots starts on Team Core. The Free and Analyst plans are for one person working alone. Agency includes sharing with unlimited users, and you can add your own branding for $80 a month billed yearly.
How does Databox compare with Looker Studio or Power BI?
Looker Studio and Microsoft Power BI suit people who build reports and model data themselves. Databox aims at business teams that want ready-made metrics from their apps, goals, alerts and an AI analyst. Databox says it can replace spreadsheets for a team with no BI tool, or sit beside Power BI or Looker Studio for a team that already has one.
What happens when the free trial ends?
The 14-day trial needs no card. If you have not added payment details when it ends, your data stops syncing and scheduled reports and notifications pause. You can upgrade during the trial, and the first charge comes after the 14 days.
Sources we checked 10
- databox.com/pricing for Plans, monthly and yearly prices (from the page's billing toggle), free plan limits, plan feature table, add-ons, trial, billing discount, support by plan, currency, data source definition checked November 4, 2026
- databox.com for Website, product description, 130+ integrations claim, SOC 2 claim checked November 4, 2026
- databox.com/about for Company name and Boston headquarters address checked November 4, 2026
- databox.com/download for Platforms: web, Mac (Apple silicon), iOS, Android, Apple Watch checked November 4, 2026
- databox.com/integrations for Integration count and named integrations, databases, warehouses, REST API builder checked November 4, 2026
- databox.com/dashboard-software for Templates count, drag-and-drop builder, sharing options, reports checked November 4, 2026
- databox.com/ai-analyst for Genie example questions and outputs checked November 4, 2026
- databox.com/mcp for MCP server tools and plan availability checked November 4, 2026
- databox.com/goal-software for Goals, timeframes and alerts checked November 4, 2026
- serped.net for SERPed.net alternative: rank tracking, SEO audit, keyword research and white-label PDF reports checked November 4, 2026