Wix
Free planDrag-and-drop website builder with an online store, bookings and marketing tools for small businesses.
Best for small businesses and creators who want one site for their shop, blog and bookings without hiring a developer
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Wix suits people who care about how the site looks and want to drag things exactly where they want them, then add a store, a blog or appointment booking from the same dashboard. You can build for free, but taking payments needs the Core plan, which Wix lists at $29 a month billed yearly, and the free plan shows Wix branding on a wixsite.com address. The store side covers physical and digital products, subscriptions, dropshipping and print on demand, and selling on Amazon, eBay, Etsy and social channels. Stores with large, complex catalogs should note the limit of 1,000 variants per product; Shopify allows up to 2,048 and WooCommerce sets no limit.
Choose it if
- You want to design pages freely with drag and drop, or start from a single prompt with the AI site builder
- Your shop sits alongside a blog, a portfolio or appointment booking and you want them all on one site
- You want to try everything before paying, since you can build and publish a store on the free plan and upgrade when you are ready to take payments
- You want to sell in person too, with Wix Retail POS or Wix Mobile POS syncing stock with the online store
- You would like dropshipping or print-on-demand products without setting up a separate platform
Skip it if
- You want to take payments on a free plan; Wix requires a paid plan from Core upward
- You plan to run a large, complex catalog where the 1,000-variant limit per product could get in the way
- You want a free trial of a paid plan; Wix offers a 14-day full refund on your first upgrade instead
- You need to sell in several currencies from separate sites; Wix lists that on Business Elite at $159 a month billed yearly
Main features
Drag-and-drop editor and AI site builder
Start from more than 2,000 templates or describe your business in a prompt and let the AI builder draft the site, then move any element where you want it.
Products of every kind
Sell physical products with up to 1,000 variants each, digital downloads such as ebooks and music, gift cards and recurring subscriptions. You can import and export products by CSV.
Dropshipping and print on demand
Add ready-to-sell products from Wix's suppliers or a third-party app, or put your designs on print-on-demand items, and let the supplier ship to the customer.
Selling on marketplaces and social channels
List products on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok and Wish, and manage stock and orders for all of them from the Wix dashboard.
Point of sale
Sell in a shop with Wix Retail POS or on the go with Wix Mobile POS, with inventory and orders synced to the online store.
Shipping labels and automations
Buy and print discounted shipping labels from several carriers in the dashboard, and set up triggered actions such as abandoned cart emails.
Marketing tools
Send email campaigns, run Google and Facebook ad campaigns, create social posts and publish a blog from the same dashboard.
AI product content
Generate product descriptions from a short prompt, remove backgrounds or objects from product photos, and add AI-based related product sections at checkout.
Selling internationally
Translate the site with Wix Multilingual, show converted prices with the currency converter, and choose from more than 80 payment providers.
Bookings and other business tools
Add appointment scheduling, event tickets, online programs or restaurant ordering to the same site when your business needs them.
Pricing
Wix shows prices by location; Core ($29) and Business Elite ($159) are the US prices on Wix's eCommerce page for yearly plans paid up front, checked November 4, 2026. We could not confirm US prices for Light and Business from our European server, so they are left blank; check wix.com/plans before you buy. Taxes are added at checkout. Wix does not take a commission on sales, but Wix Payments charges 2.9% plus $0.30 per card transaction in the US (excluding American Express), with extra fees for cross-border payments, multi-currency payments and chargebacks ($15 each).
Free
$0
Hosting, the drag-and-drop editor and templates, with Wix branding on a wixsite.com address and no payments
Light
/ month, billed yearly
Custom domain (free for one year), 2 GB storage, light marketing suite, 2 site collaborators; cannot accept payments
Core
$29 / month, billed yearly
Accept payments, basic eCommerce, scheduling and services, 50 GB storage, basic marketing suite, 5 site collaborators
Business
/ month, billed yearly
Standard eCommerce, 100 GB storage, standard marketing suite, 10 site collaborators
Business Elite
$159 / month, billed yearly
Advanced eCommerce, unlimited storage, advanced marketing suite and developer platform, multiple sites in different languages and currencies, 100 site collaborators
Enterprise
Custom / quote
Multi-site management, dedicated account management and priority support, priced by project
Reviews
Write a reviewNo reviews yet. If you use Wix, yours would be the first.
Alternatives to Wix
| Product | Choose it instead if | Starts at |
|---|---|---|
| Shopify | Selling is the whole business and you want the largest app store and the most store themes | $29 a month, billed year... |
| WooCommerce | You run WordPress and want free, open-source store software you can host and move wherever you like | Free |
| BigCommerce | You have a large catalog or sell wholesale and want more store features without adding apps | $29 a month, billed year... |
Questions people ask
Can you sell on Wix for free?
You can build and publish a store on the free plan, but you cannot accept payments. Wix requires a paid plan from Core upward, listed at $29 a month billed yearly as of November 4, 2026. The free plan also shows Wix branding and uses a wixsite.com address.
Does Wix have a free trial?
Wix has no free trial of its paid plans. Instead, it gives a full refund if you cancel within 14 days of your first upgrade to a paid plan. You can use the free plan for as long as you like before deciding.
Which Wix plan do I need for an online store?
Core is the cheapest plan that accepts payments and includes basic eCommerce. Business adds standard eCommerce and more storage and collaborators, and Business Elite adds advanced eCommerce plus multiple sites in different languages and currencies. The Light plan cannot take payments.
Does Wix charge transaction fees?
Wix does not take a cut of your sales on top of payment processing. Wix Payments charges 2.9% plus $0.30 per card transaction in the US, excluding American Express. Cross-border payments, multi-currency payments and chargebacks cost extra.
Is Wix better than Shopify for a small store?
Wix is the easier choice when the shop is one part of a wider site, such as a portfolio, blog or booking business, and you want full control of the page layout. Shopify suits stores where selling is the whole business and you expect to add many apps or grow a large catalog.
Does Wix come with a domain?
Most yearly and multi-year paid plans include a voucher for a free domain for one year, redeemable within 60 days of your first purchase. It covers a new domain registered with Wix, not the renewal of one you already own. You can also connect a domain you bought elsewhere.
Can I sell in person with Wix?
Yes. Wix Retail POS works for a physical shop and Wix Mobile POS for selling on the go, and both sync inventory and orders with your online store.
Sources we checked 6
- wix.com/plans for plan names, prices shown in USD for reference, storage, collaborators, eCommerce level by plan, 14-day refund, free domain voucher, support channels checked November 4, 2026
- wix.com/ecommerce/website for eCommerce plan price range ($29 to $159), product types, variant limit, sales channels, POS, international selling, AI tools, shipping labels checked November 4, 2026
- support.wix.com/en/article/choosing-a-premium-plan for Light cannot accept payments; Business Elite multiple languages and currencies checked November 4, 2026
- support.wix.com/en/article/wix-payments-processing-fees-7668440 for Wix Payments US card rate and chargeback fee checked November 4, 2026
- wix.com/about/us for founding year, founders, headquarters, user count checked November 4, 2026
- woocommerce.com/pricing for variant limits per product for Shopify and WooCommerce, as stated in WooCommerce's comparison table checked November 4, 2026