Influitive
A gamified customer advocacy hub where B2B customers earn rewards for reviews, referrals and references.
Best for B2B software companies with a large, happy customer base and a team to run an advocacy program
Facts checked November 4, 2026 · First written by Mutuo Mbilla
The short answer
Influitive suits customer marketing teams at B2B companies who want a steady supply of reviews, references, referrals and case study volunteers. You post activities in a branded hub, customers earn points and rewards for doing them, and referrals and reference requests flow into Salesforce. Pricing is by quote only, with no free plan or trial, and a program needs someone on your team to write activities and keep advocates coming back. Its public site also looks thinly maintained: the newest dated press releases are from 2023 and the footer still reads 2024.
Choose it if
- You sell B2B software and need a reliable flow of G2, TrustRadius and Gartner reviews from real customers
- Your sales team keeps asking for customer references and you want a pool you can match to open opportunities in Salesforce
- You want customers to share your posts and refer colleagues, with points, recognition and rewards as the thank-you
- You already run a Khoros or Salesforce community and want to add advocacy activities inside it
- You want onboarding courses, Q&A and an ideas board for customers in the same hub as your advocacy program
Skip it if
- You need published prices or a self-serve trial before you talk to a salesperson
- You run an online store and mainly want a referral program for shoppers, where ReferralCandy fits better and publishes its prices
- You have a few dozen customers, since an advocacy hub needs enough active advocates to fill its activities
- You need confirmation of the vendor's current ownership and roadmap from its public site before you sign a contract
Main features
Reviews and testimonials
A Write a Review activity asks advocates to post on G2, TrustRadius, Gartner or Trustpilot, and you can also request testimonials on a specific message.
Referrals and introductions
Customers introduce colleagues through the hub, and each new lead goes straight to your CRM or marketing automation system.
Reference management
Recruit customers into a reference pool, match them to sales opportunities using what they told you about themselves, and track the deals they help through the Salesforce integration.
Social amplification
Advocates, partners and staff repost, like and comment on your posts, and social listening shows who drives the most engagement.
Points, rewards and recognition
Advocates earn points for each activity. Rewards can be merchandise, public recognition or special access to your company's leaders.
Content and speaker sourcing
Find, interview and reward customers for blog posts, ebooks, customer stories and speaking slots at your events.
Community discussions and Q&A
Run private, semi-private or public forums. In gamified Q&A, experts earn points and badges for answers and you can mark the best one.
Ideas and feedback
Members suggest features, answer surveys and vote on ideas, and topics can sync to Airtable, Jira or Aha! for roadmap planning.
Customer courses
Build courses with sequential modules, quizzes and assignment uploads, then award certifications to people who finish.
Reports and dashboards
Ready-made reports show program results from the first day, including a referral dashboard that follows each referral to a closed deal.
Pricing
Influitive publishes no prices. Both packages are quoted by its sales team after a demo, checked November 4, 2026.
Customer Advocacy
Custom quote
Advocacy activities, personalization and targeting, loyalty and rewards, ready-made templates and campaigns, and analytics with ROI reporting
Digital Community
Custom quote
Everything in Customer Advocacy, plus discussions, moderation, a knowledge base, ideation and Q&A
Reviews
Write a reviewNo reviews yet. If you use Influitive, yours would be the first.
Alternatives to Influitive
| Product | Choose it instead if | Starts at |
|---|---|---|
| Gametize | You want published prices and a free plan, and your program is for staff or a community rather than B2B reviews and references | Free |
Questions people ask
How much does Influitive cost?
Influitive does not publish prices. Its pricing page lists two packages, Customer Advocacy and Digital Community, and both are quoted by its sales team. Expect a demo and a sales conversation before you see a figure.
Does Influitive have a free trial?
No free plan or trial is listed on its site as of November 4, 2026. You can request a live demo or watch a recorded one.
What is AdvocateHub?
AdvocateHub is the name of Influitive's advocacy platform, and Capterra and Software Advice still list it under that name. It is the branded hub where your customers find activities, earn points and claim rewards.
What does Influitive integrate with?
Its integrations page names Salesforce (with an AppExchange listing), Salesforce Communities, Khoros Communities, Upland RO Innovation, Point of Reference and Zapier, and says Zapier and its open API reach tools such as Google Drive. It offers single sign-on so customers can log in with existing account details.
How is Influitive different from a referral program tool?
Referral apps such as ReferralCandy reward shoppers for bringing in new buyers. Influitive covers referrals too, but it is built for B2B programs where customers also write reviews, take reference calls, share posts and join a community.
Is Influitive secure?
Influitive says it used the SOC 2 audit process for its security controls and hosts on AWS in a data center in the USA. Its security page lists GDPR, CCPA and Canada's CASL among the laws it follows.
Is Influitive still active?
Its site still takes demo requests and its blog has posts dated April 2026 that describe AdvocateHub, an AI agent called Groovy and an embeddable widget called AdvocateAnywhere. The newest dated press releases are from 2023, so ask its sales team about the product roadmap and support before you sign.
Sources we checked 13
- influitive.com for product description, Groovy AI agent, use cases, Toronto address, phone number, named customers, copyright year, footer links checked November 4, 2026
- influitive.com/pricing for Customer Advocacy and Digital Community packages, quote-only pricing, demo, no trial listed checked November 4, 2026
- influitive.com/about for Toronto headquarters address, investors; no founding year or owner stated checked November 4, 2026
- influitive.com/customer-advocacy-software for gamification, rewards and recognition, targeting, reports and dashboards, referral dashboard checked November 4, 2026
- influitive.com/customer-advocacy-software/features for reviews, referrals, reference management, social amplification, content and speaker sourcing checked November 4, 2026
- influitive.com/customer-advocacy-software/community-features for discussions, gamified Q&A, ideation sync to Airtable, Jira and Aha!, gamified courses, Khoros and Salesforce community integration checked November 4, 2026
- influitive.com/customer-advocacy-software/integrations for named integrations, open API, single sign-on checked November 4, 2026
- influitive.com/customer-advocacy-software/security for SOC 2 audit process, AWS hosting in the USA, GDPR, CCPA and CASL checked November 4, 2026
- influitive.com/latest-news for newest press releases date from 2023; no acquisition or ownership change mentioned checked November 4, 2026
- influitive.com/blog for latest dated post on the blog index is December 20, 2023 checked November 4, 2026
- influitive.com/blog/advocate-marketing-platform for post dated April 21, 2026 naming AdvocateHub, Groovy AI and AdvocateAnywhere checked November 4, 2026
- referralcandy.com/pricing for ReferralCandy plans from $39 a month, 7-day free trial, supported store platforms checked November 4, 2026
- bettermode.com/pricing for Bettermode Starter at $149 a month billed yearly, 14-day trial checked November 4, 2026