Influitive is a little different from regular email marketing software. Instead of targeting contacts with emails, you engage existing customers and encourage them to bring in new leads.
Rather than sending out email blasts, Influitive allows you to create targeted activities that allow customers to give brand testimonials that help pull in new customers.
Each time they take part in these activities they are rewarded with points that they can redeem whenever they like.
Influitive works because it relies on people who already love and use a brand to spread the word. Leads from referrals tend to be easier to convert.
For best results, use Influitive with regular email marketing software that lets you send email blasts to leads.