The best Mailchimp alternatives of 2026

Platformly puts every sale on the same contact record as the emails that person received. Sales come in from Stripe, Paddle, Shopify and WooCommerce, or from any checkout through a generic sales webhook, and Platformly credits each one to the email, link or source behind it. You can switch between five attribution models and see revenue per subscriber and lead value.

The email tools cover what most people use in Mailchimp: a block editor with a template library, broadcasts with A/B tests, show-when content blocks, merge tags and sending by each reader's time zone. Visual flows start from sign-ups, purchases, clicks, tags, page visits and other events, with waits and conditions between steps. Forms and landing pages collect sign-ups with double opt-in and consent records, and imports bring your list across. Newsletter writers can publish every issue to a web archive with RSS and charge for paid tiers through Stripe.

The same account holds a CRM with deals and pipelines, a shared inbox for email, chat and texts, and an AI assistant that drafts broadcasts and suggests segments, with a person approving anything that sends. You can send through Platformly or connect your own provider, such as Amazon SES, SendGrid or Postmark.

If you send one newsletter a month and never check where sales come from, MailerLite's free plan is a simpler move. See Platformly's site for current plans.

MailerLite covers the same ground as Mailchimp for a typical small business: a drag-and-drop editor, signup forms, landing pages, a small website builder and automations. It costs a little less and gives you more on the cheaper plans.

The free plan allows 250 subscribers and 2,500 emails a month, five times the 500 sends on Mailchimp's free plan. It also includes three active automations, and Mailchimp's free plan has none.

On paid plans the gap grows. Comfort starts at $12 a month for 500 subscribers ($19 for 1,000) and gives you 50 active automations with up to 100 steps each. Mailchimp Essentials costs $13 at 500 contacts and caps each flow at four steps. If you mail often, Power starts at $25 a month for 500 subscribers and has no monthly send cap, subject to MailerLite's fair use policy.

You can try every paid feature for 14 days without a card, and paying yearly takes 10% off.

Watch the send cap on Comfort. It allows 10 times your subscriber tier each month, so a 1,000-subscriber plan stops at 10,000 emails. Free accounts get knowledge base support only, and API access on the free plan does not include sending.

Brevo, which used to be called Sendinblue, prices its plans mainly by the number of emails you send each month. Mailchimp prices by contacts. That difference matters most if you have a big list and mail it once or twice a month.

The free plan stores up to 100,000 contacts but sends no more than 300 emails a day, enough for testing and small sends. Starter costs $9 a month for 5,000 emails and up to 500 contacts. The lower tiers cap contacts at 500, 1,500 or 2,500, but on the Starter and Standard tiers priced for 20,000 emails a month or more the allowance rises to 500,000 contacts.

Starter is thin on automation: it sends follow-up emails when someone fills in a form, and the Brevo footer stays on your emails unless you pay $12 a month to remove it. Standard, at $18 a month, adds unlimited multi-step workflows, A/B testing, send time optimization, website and event tracking, one landing page and no Brevo logo.

Every plan includes transactional email over API and SMTP, so receipts and password resets can go out from the same account. SMS is there too, with credits bought separately. Professional, from $499 a month for 150,000 emails, adds WhatsApp, pop-ups and push notifications with 10 seats.

You need no card to sign up, and yearly billing takes 10% off.

Kit, formerly ConvertKit, is built for people who earn from their list: writers, course sellers and podcasters. Its free plan is the largest here, at up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts, tagging and segmentation, and sales of digital products, paid newsletters and subscriptions. Kit takes 3.5% plus 30 cents on each sale, on every plan.

The free plan has no automations or email sequences, though. For a welcome series you need Creator, which costs $33 a month billed yearly ($390 a year) for 1,000 subscribers. Creator also adds RSS-to-email campaigns, more than 100 app integrations, abandoned checkout emails for Shopify, Fourthwall and Wix stores, and removes Kit branding. Pro adds a newsletter referral program through SparkLoop, subscriber engagement scoring and subject line tests with up to five versions.

Kit will also do the move for you. On paid plans, its in-house team rebuilds your forms, templates and automations from your old platform. The 14-day trial needs no card.

At 1,000 subscribers Creator costs more than MailerLite Comfort, so choose Kit for the creator features rather than the price.

Omnisend is the lower-cost store option, and it will do the switching work for you. Its migration team moves your flows, lists, templates and setup in five days at no charge, and it runs a migration offer aimed at Mailchimp users.

The free plan allows 250 contacts and 500 emails a month, the same send allowance as Mailchimp's free plan. The difference is what comes with it: pre-built ecommerce workflows such as cart abandonment and welcome series, segmentation, A/B testing, pop-ups, landing pages and 24/7 support.

Standard lists at $16 a month for 500 contacts and 6,000 emails, and when we checked, new accounts got 30% off the first three months. Paid plans add custom workflows and the Forms AI builder. Pro, listed at $59 a month, is where SMS and MMS come in, with texts from $0.007 each for high-volume US sends, along with content blocks that show or hide by audience, product recommendations and personalized send times.

Omnisend lists more than 330 integrations, and accounts that pay at least $400 a month get an account expert at no extra cost.

A service business or newsletter writer would pay for store features it never uses, and MailerLite or Kit fits those better.

Klaviyo is built around store data. It has a native Shopify integration and lists apps for WooCommerce, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, Shopware and PrestaShop among more than 400 integrations. Email sits beside SMS, WhatsApp, mobile push, product reviews and a helpdesk in one account.

Pricing is based on active profiles, the contacts who can receive your marketing email. The free plan covers 250 active profiles and 500 emails a month, the same send allowance as Mailchimp's free plan. Paid email starts at $20 a month for 251 to 500 active profiles, and email with SMS starts at $35.

Klaviyo is not the cheapest way to email a small list. At 500 contacts Omnisend lists for less, and a store with a modest catalog may get what it needs there. Klaviyo makes more sense once you have the order history and traffic to fill detailed segments and flows with purchase data, and when you want texts and WhatsApp handled in the same place as email.

If you have outgrown Mailchimp's flow builder, ActiveCampaign is the next step up. Starter costs $180 a year ($15 a month) or $19 month to month for 1,000 contacts, and includes multi-step automation with up to five actions per automation. It has no landing pages and no SMS.

Plus, at $588 a year ($49 a month) or $59 month to month for 1,000 contacts, removes the action limit and adds landing pages, site messages, cross-channel automation and sales automation, with SMS as an add-on. Pro adds predictive sending at each contact's best time and an automations map that shows how your flows connect.

Starter and Plus let you send 10 times your contact limit each month, Pro 12 times and Enterprise 15 times. ActiveCampaign lists more than 1,000 integrations. The 14-day trial needs no card, and every plan includes onboarding and migration support, basic on Starter and priority on the rest.

For a monthly newsletter and a welcome series, ActiveCampaign is more than you need, and MailerLite does that job for less. Pick it when your flows need to branch on what each contact does.

Every paid GetResponse plan includes unlimited monthly email sends, so you pay for list size and never for how often you mail. Mailchimp caps sends at 10 to 15 times your contacts depending on the plan. GetResponse's own FAQ puts the starting price at $19 a month for 1,000 subscribers, with 18% off a 12-month plan.

The plans differ in what sits around the email. Starter has one custom automation workflow alongside a welcome series, landing pages and signup forms with pop-ups. Marketer adds unlimited workflows, abandoned cart recovery, sales funnels and promo codes. Creator adds webinars, a website builder, a course creator for up to 500 students and paid newsletter subscriptions, which suits people who teach online.

You get 14 days of premium features free. After that the account drops to a free version that puts a GetResponse badge on your messages and caps landing pages at 1,000 unique visitors a month. GetResponse lists more than 170 integrations and gives charities and NGOs 50% off.

The pricing table showed us euros for Marketer and Creator, so confirm their US dollar prices at checkout.

AWeber is the pick if you would rather someone else did the setup. Its Done For You plan has AWeber's team build your list settings, a branded email template, a landing page, a thank-you page and a signup form within seven days, then gives you 30 days of unlimited edits and weekly newsletter drafts. It costs $20 a month billed yearly plus a setup fee, which was cut from $599 to $79 under a limited-time offer when we checked.

If you want to do it yourself, Lite costs $15 a month for 500 subscribers ($12.49 a month billed yearly) but limits you to one list, three automations and three landing pages. Plus, at $30 a month for 500 subscribers ($19.99 billed yearly), removes those limits and adds unlimited users, priority 24/7 support and advanced reporting. Both can remove AWeber branding.

Sends are capped at 10 times your subscriber count on Lite and 12 times on Plus. The 14-day trial lets you test the editor and forms before you pay.

AWeber's month-to-month prices are higher than MailerLite's at 500 subscribers, so it makes most sense when you value the setup service and round-the-clock support.