How much should be the “subject line length” in emails and does it matter?

All QuestionsCategory: Email MarketingHow much should be the “subject line length” in emails and does it matter?
asked 5 months ago

How much should be the “subject line length” in emails and does it matter?

2 Answers
answered 5 months ago

If you are sending your emails without “subject line” then the possibility of open rates & click rates of your emails would be minimum. So, it is very important to add the subject line in every email.

Now, it comes to the subject line length, the ideal length is 9 to 14 words & 40 to 50 in terms of characters but it also depends on some factors like what type of devices are being used by your email receivers, your former subject line performance rate and for what type of business it is use.

You can also find out your “subject line length” by yourself. Just start A/B testing, use personalization in the subject line, check the responsiveness of your emails on each device, and also test with the different-different subject line. Avoid the free/offer etc words for your subject line as the IPs will consider you as a spammer ans users also don’t even trust on such type of emails.

answered 3 months ago

Keep the subject line as short as possible – no catchy phrases. The subscriber should know the content of the mail once he sees the subject line, no surprises (an exception for pleasant surprises). The ideal length depends on the audience you are reaching out, but I’d say it’s up to 5 words.

Image result for abuse that subject line again

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