Are you talking about simple email or some kind of fancy emails full of text,…Read more
Does template emails are more effective than normal text emails?
I think the criteria of both the emails are different for various businesses. An e-commerce company will prefer to use HTML emails for their clients as they want to show their products through images whereas other marketing companies will definitely use normal text emails as they would communicate with their clients one to one.
As we all know that everything’s has their pros & cons, in the same way, HTML & Plain text emails have also their pros & cons.
Benefits of HTML templates-
1. It is easy to use.
2. It is easily understood by all.
3. Supports all browsers.
Benefits of Plain-text emails-
1. Open rates are maximum.
2. Click through rates are maximum