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Good for some things, not so good for others

  • May 29, 2020
Shujaat
Rahman
Digital Marketer
Shujaat used
Serpstat
for 1-2 years
on a Weekly basis.
This is one of those tools that has the potential to work well if it got a few tweaks. As it is, I only use one or two modules because the rest aren't accurate.
4
/5

Overall Value

3
/5

Customer Support

4
/5

Value for Money

4
/5

Ease of Use

3
/5

Features & Functionality

Pros: I mostly use this tool's Marketing Intelligence module. It is great if you want to compare stats between regions, segments and niches. I have tried some of its other features and they aren't bad, but they aren't as good as other tools. The keyword research and rank tracking modules are quite solid, as well as the site audit tool.

Cons: Don't use this tool for PPC analysis... The stats are almost always wrong. It also doesn't do competitor analysis very well, and many times you'll find that it provides inaccurate data. The other big problem I have with Serpstat is that it can be very slow at times.

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