Pros: I mostly use this tool's Marketing Intelligence module. It is great if you want to compare stats between regions, segments and niches. I have tried some of its other features and they aren't bad, but they aren't as good as other tools. The keyword research and rank tracking modules are quite solid, as well as the site audit tool.
Cons: Don't use this tool for PPC analysis... The stats are almost always wrong. It also doesn't do competitor analysis very well, and many times you'll find that it provides inaccurate data. The other big problem I have with Serpstat is that it can be very slow at times.
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