Pros: SERPed is my go-to software when I need to do keyword research, check on backlinks, do a website audit, find a new domain and so much more. I can very quickly what my competitors are doing, and it gives me tips on how I can improve any areas that aren't doing very well.
Cons: I have to admit I was a bit overwhelmed at the beginning by the number of tools that are in this software and what they can do. After more than a year of use I have tried every single one and I am familiar with how they work.
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