Pros: There's no doubt that SEMRush is one of the best SEO tools today. It does an excellent job of topic and keyword research, site audits, backlink analysis and keyword tracking. It also produces great reports that you can use to come up with SEO strategy. I love that the tool packs so many modules. It can be a bit overwhelming at first but when you take the time to understand it, you'll find that they are all quite helpful.
Cons: While SEMrush works on so many levels, there are some things I think can be better. The first is traffic projections... What it gives you and what you actually get are very different. Also, the pricing model could be better. As a small business I find that the subscription-based pricing locks me out of some features I'd like to use are out of my reach.
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