Pros: All core marketing automation functionalities under one platform, while keeping it orderly and easy to use. Dashboards for projects. Statistics. Webhooks. Integration with image personalization Hyperise.
Cons: Not much to dislike as the platform is developing pretty good. It's understandable that some things are not yet on the level of long established players or specialized platforms (templates, lead capture forms), but core functionality is already pretty solid (sequences, segmentation, tracking).
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