Pros: It has many features, many actions can be done, and it works in a more comfortable way when you understand the configuration. At the beginning it gives work but once you configure the campaigns it is all much more comfortable. The biggest benefit for me is the fact that it is an all-in-one service and saves me a lot of tasks that used to take me a long time. Competitive price. Good software and very complete.
Cons: It has a somewhat difficult learning curve, it is a bit complicated to understand. It takes a lot of time to discover how the different functionalities work, but once it is learned, it is wonderful to work with the program. In any case, support goes somewhat slow to respond to problems
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