Moz Pro Could Do With a Few Improvements

Brannon
O'Hanlon
SEO Account Manager
Brannon used
Moz Pro
for 1-2 years
on a Daily basis.
Moz Pro is a good SEO tool but there are some things about it that can be overhauled.
3
/5

Overall Value

3
/5

Customer Support

4
/5

Value for Money

4
/5

Ease of Use

4
/5

Features & Functionality

Pros: Moz Pro has slowly become one of those tools that we use everyday at our agency. There are certain things that it excels at. It's good for keyword research, monitoring rankings, and together with Google Analytics it gives a good insight into how a site is performing.We use the Discovered and Lost report quite a bit. It shows you all the new domains that have linked to a site as well as those that dropped out, a metric that clients really like to see. It also does good competitor analysis which we share with our clients.

Cons: There are certain things that I think Moz Pro can do better. the first is the interface - in mu opinion it's so busy that finding what you are looking for can take a lot of time. A lot of Moz Pro is geared towards keywords research and monitoring, This is all good, but I wish they could make it a more comprehensive tool by adding a few more technical aspects.