Pros: Convertful has helped me understand my visitors, which has helped me come up with campaigns to turn them into subscribers and then into buyers. I was sold on this software when it promised to minimize subscriber loss, and it hasn't disappointed. The software starts you off with a short quiz to help you determine which conversion tool is best for your specific needs. You can choose from dozens of templates which I am able to customize for any segment in my niche. I can control when sign-up forms appear and who sees them, and I can also track user behavior and adjust my campaigns accordingly.