Pros: Since I bought Convertful I am able to design and implement website forms in about half the time. It has lots of templates that you can choose from, and there are customization options. You can create forms for different segments which means they can be more targeted.
Cons: The only thing that I would ask the team to implement is a few case studies. They can help users with inspiration and ideas, which I struggled with in the beginning. Other than that, I think it's a well designed tool that delivers as promised.
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