Pros: I know that digital marketers love this software and I agree that it's a good tool for SEO, but after using it for a couple of years and comparing it to other tools I feel that there are certain things about Ahrefs that can be a lot better. My biggest problem with it is that traffic stats are never accurate. It's impossible to get perfect stats, but they can be more accurate than you get now. The other problem I have with this software is that it isn't easy to share projects with clients. There are other tools that do a much better job of allowing clients to see exactly what is happening with their projects. Of course there are some things that it does very well. It is good for keyword research and backlink analysis, and also helpful for content strategy.