What Is SMTP Relay AND Why should I use it?
Now a day's everyone is speaking about email marketing and SMTP.
It's not clear to me what SMTP is? When to use it and benefit of using it over email marketing services.
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Lorenzo Lombardi - EmailSuccess SMTP (Simple Mail Transfer Protocol) is the protocol used to send the email.
Usually, you can refer to the MTA (Mail Transfer Agent) with SMTP.
SMTP relay is a service that routes email through a trusted 3rd party to deliver your email. An STMP relay provider can deliver large volumes of email without getting mislabeled as spam.
So, you need to generate your email flow and send it to the SMTP server hosted from an SMTP relay provider.
An example of SMTP relay provider that I know is SMTP2GO (https://www.smtp2go.com/).
Another possibility is to have an on-premise MTA server in your infrastructure. In my opinion, this solution can cost a bit more, but give you more control on the configuration, security, privacy, etc.
An example of SMTP relay provider that I know, obviously :), is EmailSuccess (https://www.emailsuccess.com/).
SMTP (Simple Mail Transfer Protocol) is the protocol used to send the email.
Usually, you can refer to the MTA (Mail Transfer Agent) with SMTP.
SMTP relay is a service that routes email through a trusted 3rd party to deliver your email. An STMP relay provider can deliver large volumes of email without getting mislabeled as spam.
So, you need to generate your email flow and send it to the SMTP server hosted from an SMTP relay provider.
An example of SMTP relay provider that I know is SMTP2GO (https://www.smtp2go.com/).
Another possibility is to have an on-premise MTA server in your infrastructure. In my opinion, this solution can cost a bit more, but give you more control on the configuration, security, privacy, etc.
An example of SMTP relay provider that I know, obviously :), is EmailSuccess (https://www.emailsuccess.com/).
