Please explain the working of A/B Testing Campaigns for email marketing?

All QuestionsCategory: Email MarketingPlease explain the working of A/B Testing Campaigns for email marketing?
asked 8 months ago

What is A/B Testing Campaigns and how can it work for email marketing?

2 Answers
answered 8 months ago

A/B testing is nothing but a campaign used to test the changes done in the pattern of emails. You can easily find out the alteration in emails.
The Changes can be done in “subject line, from name, sending time & the content”. You can create lists of email addresses that can be divided into A & B groups to test the design of the email in different ways.

These will help you to figure out the snag in your emails via A/B testing are-

1. What should be the best day to send emails for improving open & click rates.
2. What type of subject line will be more effective for your emails
3. What should be the “from name” you have to use in your emails (It may be ‘your name’ or the ‘company name’)
4. What is more important “a GIF” or “an image” for your emails

answered 6 months ago

Basically, it’s a way to test subtle changes in the subject line, content, etc. It’s a useful feature for people that don’t really know what they’re doing!

Related Story from your Topic

5 Subscription Management Software – Lifetime Service in just $99

5 Subscription Management Software – Lifetime Service in just $99
In this fast hectic world, automation in your business becomes necessary. So for […] Read more

6 PayPal Payment Forms: Start Collecting Recurring Payments

6 PayPal Payment Forms: Start Collecting Recurring Payments
In earlier days, creating the form was a little bit difficult task. […] Read more

5 Stripe Payment Forms: Best Free Web Form Creators 2018

5 Stripe Payment Forms: Best Free Web Form Creators 2018
One of the reliable and secure way for collecting payments is Stripe […] Read more