Is there any way to handle soft bounces?
I've heard that soft bounces must be under 5% but unfortunately, I'm getting the bounce rate 9%. Guide me how can I hadle bounces?
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Lorelei In email marketing, a soft bounce is an email which is temporarily undeliverable, usually because of some problem on the recipient's side. Soft bounces are measured in e-commerce email marketing campaigns, indicating addresses which are still usable but currently unavailable.
A high bounce rate indicates that a mailing list may be old, inaccurate or filled with fake addresses. Any bounce rate over 8 percent is in danger of not only wasting resources but running afoul of whichever email service you utilize.
For this not to happen, I would recommend you to use an email validation service like Zerobounce.net
They guarantee the following accuracy rates at a minimum:
96%+ Accuracy rates on AOL, Yahoo, and office 365 email accounts.
98%+ Accuracy rates on everything else.
Danas Kurlavičius You need to send a re-opt-in request to them. NOTE: You will lose a lot of subscribers this way. To minimize losses, send the mail saying something like this: “Due to the number of inactive subscribers, I would like to get the very best of my subscribers, you can sign up to my newsletters again here(link inserted) to confirm that you're interested in my content.
It's a way that hurts, but works really well.
Related Questions to this topic
In email marketing, a soft bounce is an email which is temporarily undeliverable, usually because of some problem on the recipient's side. Soft bounces are measured in e-commerce email marketing campaigns, indicating addresses which are still usable but currently unavailable.
A high bounce rate indicates that a mailing list may be old, inaccurate or filled with fake addresses. Any bounce rate over 8 percent is in danger of not only wasting resources but running afoul of whichever email service you utilize.
For this not to happen, I would recommend you to use an email validation service like Zerobounce.net
They guarantee the following accuracy rates at a minimum:
96%+ Accuracy rates on AOL, Yahoo, and office 365 email accounts.
98%+ Accuracy rates on everything else.
You need to send a re-opt-in request to them. NOTE: You will lose a lot of subscribers this way. To minimize losses, send the mail saying something like this: “Due to the number of inactive subscribers, I would like to get the very best of my subscribers, you can sign up to my newsletters again here(link inserted) to confirm that you're interested in my content.
It's a way that hurts, but works really well.
