How to improve domain reputation to get more Gmail Inbox?
I want to increase my domain reputation so that whenever I send any emails they go inside the email inbox.
I have few questions regarding my domain reputation.
- How do I track my domain reputation?
- How do I improve it?
Domain reputation is a big factor for increasing email inbox. So it’s quite important or good your domain reputation is good.
Domain reputation can be improved
- If you post good quality content on the website on regular basis.
- If you get regular organic traffic on your website.
- If you get returning visitor.
- If you sending transnational emails and if your audience opens your emails and return to your website then it is considered as a positive symbol.
So in that case whenever you send bulk emails to your audience then there is a large change to reach your emails to inbox.
But there are few other important aspects other than domain reputation.
- Content that you are sending to your audience that must not be like spam.
- IP that you are using to send bulk emails must not be blacklisted or poor email sending reputation.
I think this can solve your problem.
So we send roughly 8-9 Mil messages a month and get a 50-60% read rate within the first 24 hours of sending. My company is into software product building – so we have multiple products and multiple lists to reach out to our customers on.
Here’s the methods we use to optimize each product domain before we use it:
- Remove all spam site links. Link exchange sites, directories, etc are majorly considered spam by Google.
- Use Google Webmasters and put up a Sitemap. Add a Google Analytics on your site. This increases Google’s “trust” in your domain.
- Use a good email list manager tool like Sendy. If you’re unsure on purchasing it, go for a Hosted version of Sendy with MailMule.one
- Send emails frequently, and ensure your users remain engaged.
- Use tools like SenderBase and MxToolbox to ensure your emails are not getting rejected due to MX misconfiguration or IP range issues
- Double check your DNS settings using dnsstuff.com or similar tool
Hope that helps!