How can I lower my bounce and complaint rates?
Please tell me what’s the better way to keep my bounce rate under 8% and spam complaints under 0.15.
First of all, you make sure that you are using duble opt-in that requires new subscribers to confirm their signup, so you know they want to receive emails from you. Double opt-in lists have better subscriber engagement levels over time. This means more opens and clicks, and fewer bounces and unsubscribes. Double opt-in also safeguards your account against malicious spambots and scammers.
Another method is to check your list and eliminate invalid emails. There are many free and paid softwares and platforms that can do this for you, but i don’t recommend using free ones because are not 100% accurate and are less well developed (in terms of API) then paid services.
I’m currently using zerobounce (the 150$ package for 100k emails), and i think it’s worth the money invested. It’s very simply to use and provides a lot information about my campaign.
With this platform you can remove invalid emails from your list to prevent email bounces from ruining your delivrability, remove known email complainers and spam traps from your list, and append missing data (like location, gender, etc..).
If you want to test it, you can get the free trial to check 100 emails.
Keep your bounce rates low by maintaining a good email hygiene. Use a bulk email checker. Keep your spam complaints low by not buying lists.
→ The most essential thing to reduce bounce back and complaints is to have a clean email list. If you have used double opt-in list, there are very rare chance of bounce back and complaints.
→ You should have a – WORKING unsubscribe button – for each email you send to your recipients. When any recipient opt out from your email, it should be immediately removed from your mailing list.
→ The IP address from which your emails are being relayed should not be blacklisted.
→ It is strongly recommended that you clean up your list. Refer to the Top 10 Bulk Email Verification and Validation Services providers. Most of the providers offer free trial. You can test their performance and select the best option for your requirement.