Klaviyo is a highly effective tool for helping businesses understand and act on the customer information that they collect. The software is built on the premise that building relationships with information gathered online is different from building relationships face-to-face.
Klaviyo has several powerful features: integration, forms and personalization, customer profiles, segmentation, reporting, customer analytics, automation, social advertising, campaigns, automation and data science to mention a few.
With Klaviyo you can track everything that happens to an email from the moment it is sent until an order is shipped. It helps you understand your customers so that you can give them exactly what they need. You can track open and click rates.
You can also see who has placed an order and how long it took them to make the decision. All this information will greatly boost your email marketing efforts.