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SEMrush

By SEMrush Inc.

Who Uses This Software? SEMrush is ideal for all digital marketing professionals. Whether you are a beginner or an seasoned marketer you'll find SEMrush has a combination of tools to help your websites rank higher, faster.

  • Average Ratings

Overall

Ease of Use

Customer Service

Value For Money​

Features & Functionality

  • Product Details

Starting Price

The cheapest, Pro, costs $99.95/month

Pricing Details

Guru costs $199.95/month, and Business is $399.95/month. There is a 7-day free trial for all packages.

Free Version

Yes

Free Trial

Yes

Deployment

  • Installed - Mac, Installed - Windows

Training

  • Documentation, Live Online

Support

  • Online, 24/7 Business Hours
  • Vendor Details

SEMrush Inc.

https://www.semrush.com/

United States

  • Social Media
  • About SEMrush

SEMrush is SEO software that puts together a variety of tools for online marketers. They include SEO management and keyword research and content marketing. It also covers public relations, PPC management, social media marketing and several other areas.

SEMrush has remained very popular with online marketers. It helps them quickly identify critical areas in different areas so that they can come up with effective SEO strategy.

The software is one of the best keyword research tools because it tells you what short and long-tail keywords you should be targeting. You also learn what keywords are helping the competition rank.

SEMrush is ideal for beginners to online marketing. It's designed in such a way that anyone who is new to this form of marketing can quickly understand what is required, and how to achieve it.

For every tool that SEMrush provides there is an in-depth guide on how best to use it. The software also provides tips on how best to drive your SEO campaign so that you can get ahead of competitors.

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    • SEMrush Features
    • SEMrush Reviews
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    Semrush works...but...

    Rebekah
    Baird
    Website Auditor
    Rebekah used
    SEMrush
    for 1-2 years
    on a Daily basis.
    SEMrush gets the job done but there are tools in the market that do a better job.
    4
    /5

    Overall Value

    3
    /5

    Customer Support

    4
    /5

    Value for Money

    4
    /5

    Ease of Use

    3
    /5

    Features & Functionality

    Pros: SEMrush is one of those tools that's got everything, but there are some aspects of it that I think need working on. It is excellent for building an SEO strategy for clients because it gives so many actionable insights. It's also very good for keyword research - you can see exactly which keywords and phrases you should be targeting, and you can monitor them to see how they are doing. It's a good tool for those who are doing PPC as you can see what others are doing and know where you should be focused. It provides reports and notifications that are meaningful - they help keep sites on the right track.

    Cons: SEMrush is a good tool but there are some things that it can do better. First is their traffic predictions. They are almost always off. If you want to see where the market is heading, this is not the most effective tool. However, my biggest problem with this tool is customer service. When I wanted to use the feature that shows you what keywords competitors are using it wasn't working, and when I called customer service it took almost a week to get this issue resolved. They did help me, but after a lot of back and forth and I was passed to and from many different customer service people.

    SEMrush is valuable for client website audits

    Gwen
    Harndon
    SEO Agency Account Manager
    Gwen used
    SEMrush
    for 1-2 years
    on a Daily basis.
    A good tool and I recommend it, but know what the issues are before you commit.
    4
    /5

    Overall Value

    2
    /5

    Customer Support

    4
    /5

    Value for Money

    4
    /5

    Ease of Use

    4
    /5

    Features & Functionality

    Pros: SEMrush shows you the ranking of any website, what keywords they are using for PPC and even what ads appear on their site, all which clients are very happy to see as it tells them exactly what the competition is doing. I also use it for keyword research for clients, and it helps us come up with ranking content all the time. The link audit feature is great for unearthing toxic links. I think the whole point of this tool is robust content, and it does that very well.

    Cons: When I first bough SEMrush it took forever to be able to use it because there were so many features and such a busy dashboard, it left me feeling confused. If they can find a way of easing in new users with fewer features it would be a great help. This ties in with pricing. If you are not a heavy user SEMrush can be expensive. Why not have a simple version of the software that does basic SEO analysis and is cheaper? Lastly, for a tool like SEMrush I would expect much better support, but I've had to wait several days for someone to get back to me, and even then they didn't solve my problem right away.

    An excellent tool, but not 5 stars

    Jose
    Mire
    Affiliate Marketer
    Jose used
    SEMrush
    for 1-2 years
    on a Weekly basis.
    I like SEMrush, but I often find myself using other software in this category which has the ability to keep things simple.
    4
    /5

    Overall Value

    3
    /5

    Customer Support

    4
    /5

    Value for Money

    4
    /5

    Ease of Use

    4
    /5

    Features & Functionality

    Pros: Everyone who has used this tool will agree that it is one of the best for SEO. There are some things it does very well. It's very good for keyword and backlink research and the content marketing toolkit helps create content that ranks easily. I also like the social media toolkit because it makes posting and managing social media so much easier. For those keen on backlinks, this tool has an inbuilt link builder that will save you having to buy additional software.

    Cons: My biggest problem with SEMrush is that it provides so much information that for the first few weeks I found it almost unusable. There is no onboarding - you have to learn using tutorials, and this takes time. I feel that the company is so keen to add new features that they have lost their initial focus, which was to provide an easy-to-use, effective and affordable SEO tool.

    Great tool for SEO but...

    Reo
    Devitt
    Digital Marketer
    Reo used
    SEMrush
    for 1-2 years
    on a Weekly basis.
    SEMRush is an excellent SEO tool. I know no tool is perfect, but I think a few improvements would make it even better.
    4
    /5

    Overall Value

    4
    /5

    Customer Support

    4
    /5

    Value for Money

    3
    /5

    Ease of Use

    4
    /5

    Features & Functionality

    Pros: There's no doubt that SEMRush is one of the best SEO tools today. It does an excellent job of topic and keyword research, site audits, backlink analysis and keyword tracking. It also produces great reports that you can use to come up with SEO strategy. I love that the tool packs so many modules. It can be a bit overwhelming at first but when you take the time to understand it, you'll find that they are all quite helpful.

    Cons: While SEMrush works on so many levels, there are some things I think can be better. The first is traffic projections... What it gives you and what you actually get are very different. Also, the pricing model could be better. As a small business I find that the subscription-based pricing locks me out of some features I'd like to use are out of my reach.

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